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A importância da imagem de marca de um político : estudo de caso - a imagem de Pedro Passos Coelho

Brazão, Pedro Manuel Silva
Fonte: Instituto Superior de Economia e Gestão Publicador: Instituto Superior de Economia e Gestão
Tipo: Dissertação de Mestrado
Publicado em //2013 POR
Relevância na Pesquisa
65.83%
Mestrado em Marketing; O marketing político emprega técnicas de comunicação e exposição dos políticos de maneira semelhante aos recursos aplicados aos produtos de consumo, visando construir uma imagem dos candidatos políticos que seja sólida e consiga transmitir confiança e segurança à população, de forma a elevar o seu conceito a nível da opinião pública. Na actividade política, a imagem dos candidatos é estabelecida no campo das ideias com mensagens, campanhas e promessas que só se tornam bens públicos concretos quando o candidato assume o poder. Neste contexto, torna-se relevante avaliar a consistência e o valor simbólico da imagem de marca de um político. Esta investigação é um estudo de caso e tem como objectivo analisar a actuação do político Passos Coelho, enquanto candidato do PSD às eleições legislativas de 2011 e, posteriormente, como Primeiro-ministro, a fim de caracterizar e compreender as mudanças que a sua imagem tem vindo a sofrer desde a sua eleição e as razões que os provocaram. Ao seleccionar um individuo como objecto único de investigação e tendo interesse em conhecer mais aprofundadamente as características da personalidade e da imagem do candidato, optou-se por fazer um estudo de caso...

Análise da viabilidade de produção de combustíveis derivados de resíduos

Rama, António Carlos Canaveira de Oliveira
Fonte: Instituto Universitário de Lisboa Publicador: Instituto Universitário de Lisboa
Tipo: Dissertação de Mestrado
Publicado em //2010 POR
Relevância na Pesquisa
45.64%
Projecto, Mestrado em Gestão; A gestão dos resíduos sólidos urbanos (RSU) dada a sua complexidade científica e tecnológica, com os inerentes impactos sociais, ambientais e económicos, têm merecido uma atenção cada vez com maior tanto a nível nacional como internacional. A disseminação do desperdício é o resultado de uma sociedade desencadeada pela expansão da industrialização, gerindo-se por modelos de consumo massificados, pela oferta de bens padronizados e por todo o tipo de pressões resultantes de um marketing intensivo e formatador dos modelos de comportamento a seguir. Este fenómeno, utilizado actualmente como medida de modernidade e de progresso, tornou-se numa das principais causas do consumo crescente de matérias-primas e do consequente acréscimo da quantidade de desperdício gerado, sem precedente na história da humanidade. Para enfrentar um fenómeno desta dimensão, dadas as pressões de carácter ambiental, económico, político e social, procuram-se soluções cada vez mais ecoeficiêntes, baseadas na transformação desses materiais desperdiçados em recursos alternativos, com valor, impulsionando o aperfeiçoamento de sinergias entre os diferentes sectores de actividades com objectivo de as tornar sustentáveis. Esta dissertação...

Comunicação pública e marketing político na gestão pública municipal

Silva, élida Raquel Mercês da
Fonte: Universidade Federal do Rio Grande do Norte; BR; UFRN; Programa de Pós-Graduação em Administração; Políticas e Gestão Públicas; Gestão Organizacional Publicador: Universidade Federal do Rio Grande do Norte; BR; UFRN; Programa de Pós-Graduação em Administração; Políticas e Gestão Públicas; Gestão Organizacional
Tipo: Dissertação Formato: application/pdf
POR
Relevância na Pesquisa
65.82%
Based on the definitions of Public Communication, Political Marketing, Public Interest Information and Communication as a Tool of Governance, the study notes the use of the news section of the websites of the City Christmas and Mossoro, Rio Grande do Norte, in regard to strengthening citizenship and encouraging participatory management, from the characterization of materials like pieces of Political Marketing and Public Communication. Data collection in qualitative research was conducted from August to September 2011 and content analysis showed that the appropriation of public property for personal use is a reality, despite legal requirements to the detriment of strategic communication and governance for results from the dissemination of information of public interest and the establishment of a communication channel between State Government and Society. Elements of this study suggest the need for further research to deepen the discussion; Baseado nas definições de Comunicação Pública, Marketing Político, Informação de Interesse Público e na Comunicação como Ferramenta de Governança, o estudo observa o uso da seção de notícias dos sites das Prefeituras de Natal e Mossoró, no Rio Grande do Norte, no tocante ao fortalecimento da cidadania e incentivo à gestão participativa...

Comoros Tourism Sector Review : Discovering the Tourism Potential of Natural Wonders

World Bank
Fonte: Washington, DC Publicador: Washington, DC
EN_US
Relevância na Pesquisa
45.53%
The Union of Comoros has struggled through political unrest for over thirty years. As a result, its tourism sector is still in the exploration phase of its life cycle. There have been initiatives by both the public and private sectors in the tourism industry, but to date, a lack of commitment from both sectors and external circumstances have prevented further growth. Comoros needs a tourism development plan that will provide a framework for all tourism stakeholders to the next phase of development. Strong institutional leadership from both the public and private sectors is one of the most important requirements to be addressed in order to support tourism in Comoros. The objective of this review is to conduct an analysis of the tourism sector performance and policies in the Union of Comoros. It presents policy options and recommendations at a country and sub-regional level. This review has been constructed as part of a larger Indian ocean regional tourism integration study including similar reports on the tourism sectors of Seychelles...

Building the Capacity of Local Government to Scale Up Community-Led Total Sanitation and Sanitation Marketing in Rural Areas

Rosensweig, Fred; Kopitopoulos, Derko
Fonte: World Bank, Washington, DC Publicador: World Bank, Washington, DC
EN_US
Relevância na Pesquisa
45.56%
The World Bank administered Water and Sanitation Program (WSP) recently passed the mid-point of the four-year timeframe for its Global Scaling up Sanitation Project (TSSM). TSSM tests proven and promising Community-Led Total Sanitation (CLTS) approaches to create community-wide demand for stopping open defecation and improving sanitation. It is coupled with the use of sanitation marketing techniques to further strengthen the demand for sanitation at the household level and improve the supply of affordable sanitation-related goods and services produced by the local private sector for the rural poor. The report reviews the role of local government in these areas in the context of the management models that TSSM is using in all three countries. While there are variations in the models that reflect the country contexts, all three countries have placed local governments at the center of the implementation arrangements. In all three countries, the roles and responsibilities of the districts are carried out at three levels of local government...

Kingdom of Lesotho Local Governance, Decentralization, and Demand-Driven Service Delivery, Volume 2. Annexes

World Bank
Fonte: Washington, DC Publicador: Washington, DC
EN_US
Relevância na Pesquisa
45.7%
After more than 35 years, the elected local government system in Lesotho was reestablished in 2005 through the election of the Local Authorities, i.e. the Community and District Councils (CCs and DCs). Across the political spectrum, the political will to move forward was at its peak. An exemplary campaign to educate the entire population as to the purposes and functioning of the new Local Authorities, and the electoral process preceded the election. The purposes of the new system are the improvement in services and access to government, broad participation of the local population in their own development combined with enhanced accountability to them, and promotion of equitable development in all parts of the country. The establishment of the Local Authorities and their election was received by even the remotest populations with great enthusiasm, and the elected Councilors have taken up their job with energy and commitment. The objectives of this report derive from the general priorities of the Poverty Reduction Strategy (PRS) of Lesotho which emphasizes pro-poor growth...

Republic of Togo Basic Agricultural Public Expenditure Diagnostic Review

World Bank
Fonte: Washington, DC Publicador: Washington, DC
EN_US
Relevância na Pesquisa
45.7%
After 15 years of political stagnation due to political troubles from 1990 to 2005, Togo is now enjoying political stability and economical revival. Agricultural sector is doing especially well and the government is reviewing the public expenditures in this domain. The goal is to learn lessons from the past in terms of budget and to increase the performances of the programs to come. The objectives of this document are: a) better understand how the country is performing in agriculture; b) learn lessons from the past in terms of budgetary execution in agriculture to make new programs more effective; c) increase the knowledge of the government and his partners on their resources so they can make knowledgeable decisions regarding the agriculture budget; and d) contribute to the internalization of the review of public expenditures.

Political marketing as party management - Thatcher in 1979 and Blair in 1997

Lees-Marshment, Jennifer
Fonte: Universidade Nacional da Austrália Publicador: Universidade Nacional da Austrália
Tipo: Working/Technical Paper Formato: 205692 bytes; 364 bytes; application/pdf; application/octet-stream
EN_AU
Relevância na Pesquisa
75.88%
Political Marketing has attracted increasing attention from political commentators in recent years, yet relatively little academic work has been conducted into its nature - either theoretically or empirically. That which does exist have focused on the use of marketing in campaigning, which although important, limits discussion to just one aspect of a party’s behaviour where marketing can have an influence. Marketing as used by businesses is not just about the slogans or catch-phrases used to sell the product. It is used to inform the design of that product. Transferred to parties, marketing can be used in deciding what policies to adopt and what organisational structures to employ. More importantly, it has been used by British parties, most recently by New Labour in the lead up to the 1997 election, but also informed the behaviour of the Conservative Party as far back as 1979. This wider utilisation of marketing has affected many aspects of the parties behaviour, including leadership powers, membership rights, constitution and policies - not just their campaigning activities. This has much wider ramifications, suggesting a new role for political parties, with normative implications for politics as a whole. This paper will thus explore the potential of political marketing and its use by Thatcher in 1979 and Blair in 1997 in order to enable consideration of these implications.; no

The Pragmatics of Hope: Class, Elections and Political Management in Contemporary Colombia.

Vidart Delgado, Maria
Fonte: Universidade Rice Publicador: Universidade Rice
ENG
Relevância na Pesquisa
45.73%
This dissertation examines the recent introduction of U.S.-style, image-based political management techniques into Colombian politics, a phenomenon facilitated by the comprehensive market and political reforms of the 1990s. The Colombian elites who favored these reforms hoped to dismantle the clientelistic networks of private interests that, in their view, perpetuated a corrupt, ineffective, and at times, collusive two-party system. They hoped that a multi-party system would provide Colombian voters with real political choice. However, despite these efforts, clientelism continues to thrive under the new regime. With party/faction loyalty no longer the dominant driver in elections, campaigns now hire political managers to guide voters’ choices based on individual candidates’ appeal. Ironically, these practices have created “electoral industries,” networks of voters organized around political figures as opposed to party platforms. These electoral industries have easily adapted to existing clientelistic networks, the very networks the reforms were meant to dismantle. Meanwhile, through the language of market segmentation, political elites have publicly moralized clientelism’s resilience, characterizing it as a persistent, anti-modern behavior that can be objectively correlated with lower class voters. Their portrait of clientelism stands in stark contrast to the liberal political subjectivity (grounded in individual choice) that they attribute to urban middle and upper classes. According to these ideas...

Can candidates' image win elections? : a counterfactual assessment of leader effects in the Second Italian Republic

GARZIA, Diego
Fonte: Instituto Universitário Europeu Publicador: Instituto Universitário Europeu
Tipo: Artigo de Revista Científica Formato: application/pdf
EN
Relevância na Pesquisa
45.58%
First published online: October 2013; Nowadays it is commonplace to argue that candidates' personal characteristics play a large part in determining how individuals vote. In the domain of political marketing this assumption is often given for granted, and no clear conceptual understanding of how image crafting techniques affect voters has emerged. This article is an attempt to link political marketing's concern for impression management strategies with our knowledge of leader effects in democratic elections. A counterfactual analysis of post-election survey data from the last three Italian elections demonstrates that political candidates can actually gain votes—and at times win elections—due to the way in which their personality profile is perceived by voters.

From Cradle to Playpen: the management of Chineseness in developmental state Singapore

Lee, Daphnee Hui Lin
Fonte: Universidade Nacional da Austrália Publicador: Universidade Nacional da Austrália
Tipo: Thesis (PhD); Doctor of Philosophy (PhD)
EN
Relevância na Pesquisa
55.62%
The way Chineseness is managed by the state in ethnic Chinese majority nations is examined as a late-industrializing initiative. Using Singapore as the case study, identifications with Chineseness were studied for the key themes within late-industrializing discourse constructions. Chinese Singaporean respondents were asked for their interpretation of Chineseness in relation to their Western expatriate and Chinese mainlander colleagues. In some cases, Orientalist constructions emerged. This inquiry found the moderating factors of Orientalist discourse replications to be the respondent’s childhood socioeconomic background and linguistic primacy. The findings lent insights to the persistence of Orientalist constructions amongst individuals in late-industrializing societies. Insights as to how late-industrializing discourses constructions are moderated by factors distinctive from first-mover ones were sought. These insights enrich the theoretical framework of nation branding studies, a recent offshoot of nation studies with a marketing slant. Sociological considerations on the reproduction of late-industrializing predispositions were integrated through the concept of marcotted developmentalism. Marcotted developmentalism is advanced as the thesis’ conceptual framework. It explains the mediation of the late-industrializing landscape by two distinctive features. Firstly...

Kenya : Public Expenditure Review 2004, Report on the Structure and Management of Public Spending

World Bank
Fonte: Washington, DC Publicador: Washington, DC
Tipo: Economic & Sector Work :: Public Expenditure Review; Economic & Sector Work
ENGLISH; EN_US
Relevância na Pesquisa
55.58%
This Public Expenditure Review (PER) report carries an ex-post evaluation of a) budget performance in 2002/03 and, where information is available, for 2003/04 against fiscal objectives and spending priorities as set in the Economic Recovery Strategy for Wealth and Employment Creation (ERS); and, b) the Performance of budgetary institutions in the context of the government's public expenditure management (PEM) reform program. It also pulls together main features of spending patterns, and policy issues in key line ministries from the ministerial public expenditure reviews. In each of these areas, the report makes recommendations for further reform. The report also draws upon the findings of the Public Expenditure Management Assessment Action Plan (PEM-AAP) update, and the medium term expenditure framework (MTEF) Review. In an update carried out in 2004, PEM systems were found to meet 4 of the 16 benchmarks, which indicate that a much more concerted effort is needed to improve PEM in Kenya. There are two key indicators of weak PEM in Kenya: a big gap between the original (printed) budget and outturn, and, a huge stock of expenditure arrears. There are notable weaknesses in PEM that must be resolved before the budget can be wielded as an effective instrument for strategic linking of resources and spending. Within the MTEF process...

Brazil - Broadening the Base for Growth : A Report on the State of Bahia

World Bank
Fonte: Washington, DC Publicador: Washington, DC
ENGLISH; EN_US
Relevância na Pesquisa
45.53%
Over the last thirty years, Bahia has transformed itself from a somnolent rural economy to the leading manufacturing state of the Northeast. In the process, the state government has developed a reputation as a modernizing, fiscally responsible administration. But problems remain. Growth rates, even since the last recession, have been modest. Poverty remains widespread. The aim of this report is to define ways which the state can take to provide the basis for sustained, broad-based economic growth. Overall, the report is optimistic about Bahia's prospects. The economy is increasingly diversified. New entrants to the labor force, while still under-skilled, are better educated than their forebears. The state's strong fiscal condition gives it room to address gaps in social services. But a less capital-biased growth strategy, combined with 1) federal-level reforms in fiscal policy, labor legislation, and pension regulation; and 2) state-level reforms in the management of social services, would enhance the state's growth prospects and hasten the reduction of poverty.

Improving the Management of Secondary and Tertiary Roads in the South East Europe Countries

World Bank
Fonte: World Bank, Washington, DC Publicador: World Bank, Washington, DC
Tipo: Economic & Sector Work :: Other Infrastructure Study; Economic & Sector Work
ENGLISH
Relevância na Pesquisa
45.53%
The importance of the tertiary road sector in contributing to economic development and poverty alleviation efforts cannot be understated. In Albania, forty-nine percent of rural producers have stated that a lack of adequate transportation, primarily good roads, was their biggest marketing problem. In Bosnia and Herzegovina, there is discontent about the quality of the regional and tertiary roads, with complaints about the low quality of roads foremost amongst all public services. In Former Yugoslav Republic (FYR) Macedonia, a recent survey has revealed tertiary roads to rank among the top three capital investment priorities in two-thirds of surveyed municipalities twelve percent listing as first priority, twenty-three percent as second priority and thirty-one percent as the third priority. Other studies have supported these findings but also report positive differences in school enrolment, and frequency in use of health services, between areas with and without all-weather roads. The best model of financing for tertiary (rural) roads is highly dependent on a particular country. The key to setting a policy framework for managing road networks is the realization that with constrained funding and specified target standards...

Improving the Management of Secondary and Tertiary Roads in the South East Europe Countries

World Bank
Fonte: Washington, DC Publicador: Washington, DC
Tipo: Economic & Sector Work :: Other Infrastructure Study; Economic & Sector Work
ENGLISH; EN_US
Relevância na Pesquisa
45.53%
The importance of the tertiary road sector in contributing to economic development and poverty alleviation efforts cannot be understated. In Albania, forty-nine percent of rural producers have stated that a lack of adequate transportation, primarily good roads, was their biggest marketing problem. In Bosnia and Herzegovina, there is discontent about the quality of the regional and tertiary roads, with complaints about the low quality of roads foremost amongst all public services. In Former Yugoslav Republic (FYR) Macedonia, a recent survey has revealed tertiary roads to rank among the top three capital investment priorities in two-thirds of surveyed municipalities twelve percent listing as first priority, twenty-three percent as second priority and thirty-one percent as the third priority. Other studies have supported these findings but also report positive differences in school enrolment, and frequency in use of health services, between areas with and without all-weather roads. The best model of financing for tertiary (rural) roads is highly dependent on a particular country. The key to setting a policy framework for managing road networks is the realization that with constrained funding and specified target standards...

Cote d’Ivoire : From Success to Failure - A Story of Growth, Specialization, and the Terms of Trade

Bogetic, Zeljko; Noer, John; Espina, Carlos
Fonte: World Bank, Washington, DC Publicador: World Bank, Washington, DC
Tipo: Publications & Research :: Policy Research Working Paper; Publications & Research
ENGLISH
Relevância na Pesquisa
45.54%
Real GDP per capita and capital stock in Cote d'Ivoire grew strongly from 1960 to 1979, but have declined ever since, for twenty-five years. As a result, the country has traveled a full circle from economic success to failure in little more than a generation. What are the long-term factors behind this dismal growth story? Are the Ivorian development problems mostly of recent origin? Or there are more fundamental, economic factors that explain its long term performance? Four principal conclusions are as follows: First, Cote d'Ivoire's long-term growth performance is not fully explained by temporary factors (e.g., CFA overvaluation or recent conflict). Longer term factors such as capital accumulation, productivity, and terms of trade are key to understanding the country's performance as is the policy of specialization in a single commodity--cocoa. Second, the long-term decline in per capita output started well before the currency overvaluation, and at a time of political stability, and is related to a major...

La communauté des consultants en marketing territorial et la diffusion internationale des politiques de branding des villes

Désilets, Véronique
Fonte: Université de Montréal Publicador: Université de Montréal
Tipo: Thèse ou Mémoire numérique / Electronic Thesis or Dissertation
FR
Relevância na Pesquisa
45.74%
Les villes de toutes tailles rivalisent aujourd'hui avec des endroits et des organisations situés sur tous les continents pour attirer les investisseurs, touristes, entreprises, travailleurs, étudiants et futurs résidants. Afin de faire face à cette concurrence mondiale, l’utilisation d’approches et de stratégies de marketing et de branding territorial par les autorités municipales dans leur démarche de planification et de gestion urbaine est de plus en plus fréquente. Ce mémoire se penche sur le caractère politique du branding des villes, qui a été jusqu’ici très peu exploré. Il expose l’engouement observé pour l’adoption de ce type de politiques dans un nombre croissant de villes et s’intéresse à l’influence de la communauté de consultants en marketing des villes dans le transfert de ce type de pratiques. Puisqu’il s’agit d’une approche nouvelle, ce mémoire se veut avant tout exploratoire. Il présente un portrait de la communauté d’acteurs œuvrant dans ce domaine d’activité et expose certains des éléments servant à illustrer l’influence que ces acteurs peuvent avoir sur la diffusion internationale de ce type de politiques et de pratiques.; Cities of all sizes compete today with places and organizations located on all continents to attract investors...

Corporate brand identity management – proposal of a new framework

Barros, Teresa; Martins, Francisco Vitorino; Barandas-Karl, Hortênsia
Fonte: Academy of Marketing Publicador: Academy of Marketing
Tipo: Conferência ou Objeto de Conferência
Publicado em //2011 ENG
Relevância na Pesquisa
45.69%
The term “corporate brand” has been widely used in literature since the eighties. According to Balmer (1998) this concept tends to be used as an alternative to the concept of corporate identity. The author argues that the use of branding principles to discuss corporate identity has tended to align the area more closely with marketing. However, the literature on brand management (Aaker, 1991; Kapferer, 1991 and de Chernatony and McDonald, 1992), gives little attention to the corporate brand” (p. 985). Based on the concepts of corporate brand, brand identity and B2B relationship, the authors are interested in eliminating this gap in literature by designing a framework of corporate brand identity management. The aim of this investigation is to investigate the impact of B2B relationships in corporate brand identity management. The methodology used is quantitative analysis of surveys and scale development. The originality of this paper is to investigate the influence of the relationship between brands in corporate brand identity. This investigation is very important to help the decisions of the corporate brand managers and academics. According to literature, namely on corporate brands (Balmer 2002b...

Aplicabilidad del marketing político para la alta gerencia en el sector público colombiano; Political marketing applicable for senior management in colombian public sector

Canal Chamorro, María Catalina; Ortiz, María Carolina
Fonte: Universidad Militar Nueva Granada; Facultad de Ciencias Económicas; Especialización en Alta Gerencia Publicador: Universidad Militar Nueva Granada; Facultad de Ciencias Económicas; Especialización en Alta Gerencia
Tipo: bachelorThesis; Trabajo de grado Formato: pdf; pdf
SPA
Relevância na Pesquisa
65.86%
El presente trabajo pretende demostrar cómo el marketing y los principios de la comunicación política, son un pilar fundamental para el manejo de imagen y de la percepción que las personas crean alrededor de un gerente o dirigente de una institución estatal, en este ensayo se hablará de la Policía Nacional, y cómo la agenda mediática ayuda a legitimar la gestión del gerente o cabeza visible de la institución.; This essay pretend to demonstrate how marketing and political communication are fundamental to image management and perception that people has about the leader of state institution. In this case will talk specifically about National Police, and how the media agenda helps to legitimize management of leader of institution.

Managing memberships: participation and inclusion in a political party setting.

Granik, Susan Diana
Fonte: London School of Economics and Political Science Thesis Publicador: London School of Economics and Political Science Thesis
Tipo: Thesis; NonPeerReviewed Formato: application/pdf
Publicado em //2003 EN
Relevância na Pesquisa
45.69%
This thesis explores whether the experience of political party membership can be enhanced for individual members whilst, at the same time, parties can increase membership productivity. This exploration is conducted via a central hypothesis: "Satisfaction with the experience of membership is a stronger predictor of commitment to a political party than partisanship." An interdisciplinary approach drawing on marketing, nonprofit studies, organizational behaviour and political science is used to identify appropriate analytical frameworks for testing this hypothesis. A questionnaire survey of 1,849 members of a political party, Plaid Cymru The Party of Wales, indicated that, in terms of behavioural commitment, one partisanship variable - values motivations - predicted whether members took part in any one activity. But two satisfaction variables - socialization and job satisfaction - predicted the numbers and types of activities in which members participated. Job satisfaction was also found to predict the making of donations. In respect of attitudinal commitment, more relationships were observed with partisanship variables than with satisfaction variables. The experience of membership was found to differ between demographic groups of members. Linguistic and membership density groups showed differing levels of overall satisfaction...