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Contracts for communication and discourse analysis: theoretical applied to persuasive statement of menswear; Los contratos de comunicación y el análisis del discurso: teórica aplicada a la declaración persuasiva de ropa de hombre; Contratos de comunicação e análise do discurso: bases teóricas aplicadas ao enunciado persuasivo de moda masculina

Kozlakowski, Allan
Fonte: Universidade de São Paulo. Escola de Comunicações e Artes Publicador: Universidade de São Paulo. Escola de Comunicações e Artes
Tipo: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion; Artigo não avaliado pelos pares Formato: application/pdf
Publicado em 16/01/2013 POR
Relevância na Pesquisa
116.18%
The article presents some conceptual studies applied to the analysis of discourse, characterizing the fundamentals of research on the discourse of successful entrepreneur, business magazines Você SA and Exame, both Brazilian publications. Such magazines promise and guidance for young executives 'future businessmen', with recipes for success, including roadmaps to achieve professional apex as the conditions of contemporary consumption. It aims to cut the present the conceptual basis for the discourse analysis of persuasive advertisements menswear executive, present in prominent publications and other miscellaneous vehicles weekly newsletter dedicated to entertainment. The theoretical perspectives will approach the analysis of advertising to the concept of contract reporting by Patrick Charaudeau relationship between the reference frame assumed in the contract between the interlocutors of communication and the development of habits - proposed by Peirce - that lead to the fixation of belief. Such development will observe the operation of the indexical sign, analysis of the advertising message, addressed by Santaella. Building on this conceptual approach, the article will discuss the approach on one of the reasons that can manage the effectiveness of contract announcements...