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A Nonprofit's guide to internally-planned successful print communications

Wilson, Joseph
Fonte: Rochester Instituto de Tecnologia Publicador: Rochester Instituto de Tecnologia
Tipo: Tese de Doutorado
Relevância na Pesquisa
Nonprofit institutions, sans a large budget allocated towards design, publications production and printing, suffer from a lack of effective print communications. Even within the classification of "nonprofit," a distinction can be made between successful groups and struggling ones. To further compound the matter, nonprofit groups, beyond just a deficit of funds, lack a graphic artist's understanding of how to assemble, produce and intelligently purchase print communications. It is no wonder then, that the struggling nonprofit group finds itself caught in a frustrating cycle. They need, desperately, to get their word out in order to raise funds; yet they lack the resources to produce the printed vehicles for that message. A cavernous gap exists between the quality of printed matter produced by successful institutions versus struggling ones. Information, in a consolidated, easy-to-use form, can help to bridge that gap. The proposed information a guidebook, entitled, "A Nonprofit's Guide to Internally-Planned, Successful, Print Communications." This guidebook, based on an investigation into the print needs and communications objectives of nonprofit groups, will serve to educate and inform the layperson in the methods and techniques used in contemporary graphic arts publishing. Before actually writing the guidebook...