Página 1 dos resultados de 125 itens digitais encontrados em 0.001 segundos

The effect of wine tourism experiences on wine brands

Correia, Ricardo; Meneses, Raquel; David, Silvia
Fonte: Instituto Politécnico de Bragança Publicador: Instituto Politécnico de Bragança
Tipo: Conferência ou Objeto de Conferência
POR
Relevância na Pesquisa
67.05%
Wine tourism takes on a clear hedonic dimension, being especially prone to the design of experiences. The characteristics of wine tourism makes this product quite compatible with the predominantly rural areas of the several tourist proposals thus seen as a higher capacity of sustainable development. Most of the studies that characterize the wine tourism experiences have a clear focus on the demand side. This paper aims at obtaining a greater insight into the leverage of the wine brands through positive experiences associated with wine tourism. It is therefore essential to the understanding of this point to measure the perception of wine tourism entrepreneurs about the variables that change, influence and lead the consumer to act. Sustained on the Grounded Theory, a deep analysis of the perception that the cellars/farms have about the effect of their touristic offer on their wine brands was carried out. Although there is no use of concrete measures on the supply-side, there is the conviction of a reciprocal leverage effect between wine tourism experiences and wine brands.

“Tourist Madeira Wine Perception: A Structural Equation Modeling Approach”

Sampaio, Ana
Fonte: Universidade de Évora Publicador: Universidade de Évora
Tipo: Aula
ENG
Relevância na Pesquisa
57.05%
The field of wine tourism is emerging at international level as a new product with significant economic potentialities and characteristics that may locate it in the paradigm of sustainable development. This paper analyzes a specific wine tourism segment, Madeira Wine tourism, in the global context of tourist consumer behavior, through perception‟s examination of wineries‟ visitors. Specifically, it is investigated the indirect influence of destination image construct on global tourist satisfaction with the travel, mediated by tourist wine involvement dimension. A Structural Equation Modeling (SEM) approach is used to develop and to test conceptualized relationships between one exogenous and two endogenous constructs: tourist perceptions about Madeira Island attractiveness (destination image), tourist Madeira wine involvement and global satisfaction constructs. The findings indicate that global tourist satisfaction is directly influenced by the level of tourist wine involvement and indirectly by tourist Madeira Island image. The police implications of the results must be integrated in the international context of wine tourism market segment in order to explore additional exchange profits from this economic activity...

The Internet as an Important Tool in Developing the Dao Wine Route Network: A study of the Dao Wine Route Websites

Amaro, Suzanne; Barroco, Cristina; Antunes, Joaquim
Fonte: W. Spahr & F. Ferreira Publicador: W. Spahr & F. Ferreira
Tipo: Conferência ou Objeto de Conferência
Publicado em //2010 ENG
Relevância na Pesquisa
56.73%
Wine routes are an integral part of wine tourism because they aid in promoting wine and grape producers of a certain region. Despite acting as a lever for the local and regional development, they face numerous obstacles that hamper their competitiveness as a tourist product. In this paper, we analyze the use of Information and Communication Technologies (ICT), namely websites, as an essential tool for the development and enhancement of the Dao Wine Route, which consists of 35 members. We examined the presence of these members on the Internet and the quality of their websites using various indicators (information provided, speed, strategic alliances, languages available, etc.). The results demonstrate that few members use websites as a means to promote their services, compromising the whole network. The information obtained is a starting point for the implementation of strategies to make the Dao Wine Route more competitive so that it may accomplish its main function: to contribute to local and regional devolpement.

The hedonic nature of wine tourism consumption: an experiential view

Bruwer, J.; Alant, K.
Fonte: Emerald Group Publishing Limited Publicador: Emerald Group Publishing Limited
Tipo: Artigo de Revista Científica
Publicado em //2009 EN
Relevância na Pesquisa
56.98%
Purpose: The purpose of this paper is to use the experiential view of consumption to better understand the nature of the motivations of the wine tourist in a congested wine region environment. It also aims to determine the impact of travel antecedents such as the perceived characteristics of the wine region, information sources utilised, and previous knowledge of the region and its products on the destination decision-making process and ultimately the visitation motivations. Design/methodology/approach: Information is obtained from a random sample of 304 respondents from 12 wineries representing all size groups situated on the Paarl Wine Route (PWR) in South Africa. Data are collected through the use of a self-administered, highly structured questionnaire, self-completed by respondents at each of the winery cellar door venues. Findings: The most important characteristic of the entire winescape is the region’s scenic beauty. Other high impact characteristics are the friendly people and their hospitality, overall ambience and the diversity of wine estates. These factors point to hedonic behaviour in a highly social context and primarily a search for enjoyment/pleasure, mainly by first-time visitors. The dynamic of first-time and repeat visitation plays a key role in visitors’ wine tourism behaviour. The decision to engage in wine tourism is generally impulsive...

Region of origin as choice factor: wine knowledge and wine tourism involvement influence

Famularo, B.; Bruwer, J.; Li, C.
Fonte: Emerald Group Publishing Limited Publicador: Emerald Group Publishing Limited
Tipo: Artigo de Revista Científica
Publicado em //2010 EN
Relevância na Pesquisa
56.97%
Purpose – The purpose of this paper is to identify and examine key areas of the wine consumer’s interaction with region of origin, specifically through access to wine information, wine knowledge, the auxiliary relationship with wine tourism involvement and the impact this has on the wine buying decision-making process. Design/methodology/approach – A conceptual research ‘‘model’’ was developed to set the direction for the development of the research hypotheses and questions. A highly structured questionnaire was administered at a high-end independent wine retail shop in Sydney, Australia using a convenience sample of 100 randomly selected respondents, all of whom were in the basic wine drinker category or higher. A series of quantitative and qualitative datasets were collected during timeslots spanning 8-15 minutes per questionnaire. Findings – The results confirm that as wine knowledge increases together with wine involvement, it develops into a greater understanding of a wine’s region of origin, impacting positively on the consumer’s wine decision-making process. A consumer’s willingness to interact with wine-related motivations through wine tourism visitation has a profound effect on the importance of a wine’s region of origin...

Bacchus on tour: tasting wine and sensing place.

Claridge, John
Fonte: Universidade de Adelaide Publicador: Universidade de Adelaide
Tipo: Tese de Doutorado
Publicado em //2011
Relevância na Pesquisa
57.08%
This thesis analyses the meaning of tourism in relation to the globalisation of the wine industry and the significance of places, in particular, wine tours and tasting in South Australia. Tourism and travel are market sectors worth approximately 10% of world GNP in 2007/8 and from an economic and marketing perspective, tourism and wine tasting can prima facie be conceptualised as a form of consumption. However, as I argue in this thesis the leisure and appeal of a holiday, or a day out visiting wineries are more than simply an enjoyable form of relaxed socio-economic consumption. I argue that wine tasting and tourism are sensually based leisure practices and learning experiences. The analysis of wine tourism, festive events and wine tasting in South Australia is structured in relation to the tourist‘s experience of a wine place, the cultural invention of standards surrounding taste, and the tourist‘s movement through time and space during a wine tour. This methodological and theoretical approach acknowledges the significance of place in creating tourist experiences, as Casey observes: ―The world comes bedecked in places; it is a place-world to begin with‖ (1996:43). Fieldwork included tasting events and coach and private tours to wine regions in the Barossa Valley...

Turismo enológico en Alicante: La ruta del vino en el municipio de Pinoso; Wine tourism in Alicante: wine route in the municipality of Pinoso

Andreu Guerrero, Rosario; Verdú Albert, Lorena
Fonte: Murcia, Universidad de Murcia, Servicio de Publicaciones Publicador: Murcia, Universidad de Murcia, Servicio de Publicaciones
Tipo: Artigo de Revista Científica Formato: application/pdf
SPA
Relevância na Pesquisa
66.93%
En los últimos años, España está apostando fuertemente por el turismo enológico que brinda, además, grandes oportunidades para el desarrollo económico de las regiones. En este trabajo se describe la apuesta de la provincia de Alicante para la creación de la Ruta del Vino, centrando el interés en el municipio impulsor, Pinoso. Tras describir las ventajas del enoturismo para complementar y desestacionalizar la oferta turística de la provincia de Alicante, se analiza el grado de implantación, detectando medidas necesarias para aprovechar al máximo las oportunidades que este turismo puede ofrecer.; ABSTRACT: In the last years, Spain is betting strongly for the wine tourism that offers, in addition, opportunities for the economic regional development. This paper describes the bet of the Alicante province for the implementation of the Wine Route, focusing on the pioneering municipality, Pinoso. First of all, the advantages of the wine tourism to complement and reduce the seasonality of the tourism of Alicante are described. Then, the degree of implantation is analyzed, detecting necessary measures to take advantage of the opportunities that this tourism offers.

Ferrocarril, patrimonio y cultura vitivinícola en la Ribera del Duero vallisoletana (Castilla y León, España).; Railway, heritage and wine culture in the Ribera del Duero in Valladolid (Castile and Leon, Spain)

Fernández Portela, Julio; Soria Cáceres, Carlos Hugo
Fonte: Murcia, Universidad de Murcia, Servicio de Publicaciones Publicador: Murcia, Universidad de Murcia, Servicio de Publicaciones
Tipo: Artigo de Revista Científica Formato: application/pdf
SPA
Relevância na Pesquisa
56.8%
El vino y el ferrocarril son dos elementos claves en la historia de la Ribera del Duero vallisoletana. A lo largo de los años este territorio ha ido experimentado una serie de transformaciones sociales, económicas y paisajísticas de cierta relevancia debido a la crisis agraria de mediados del siglo XX. A pesar de todo la industria del vino se ha consolidando como el motor de la economía ribereña gracias a la producción de caldos de calidad y más recientemente al enoturismo, que ha permitido el desarrollo de un tejido económico más sólido. Utilizando este potencial vitivinícola y la vía de ferrocarril Valladolid-Ariza se plantea una propuesta de dinamización turística que agrupe al resto de recursos patrimoniales, paisajísticos, gastronómicos, artísticos y culturales que se localizan en el tramo vallisoletano de la Ribera del Duero.; ABSTRACT: Wine and the railroad are two key elements in the history of the Ribera del Duero in Valladolid. Over the years this area has undergone a series of social, economic and landscape significant changes due to the agrarian crisis of the mid-twentieth century. Yet the wine industry has established itself as the engine of the riverside economy through the production of quality wines and...

Revisión de la literatura científica sobre enoturismo en España.; Review of the scientific literature on wine tourism in Spain

López-Guzmán Guzmán, Tomás J.; Rodríguez García, Juan; Vieira Rodríguez, Áurea
Fonte: Murcia, Universidad de Murcia, Servicio de Publicaciones Publicador: Murcia, Universidad de Murcia, Servicio de Publicaciones
Tipo: Artigo de Revista Científica Formato: application/pdf
SPA
Relevância na Pesquisa
66.8%
La importancia que ha adquirido el enoturismo en los últimos años en España ha llevado a la literatura científica a presentar diferentes estudios. En este artículo presentamos un análisis sobre el estado actual de la cuestión existente en el turismo del vino en España definiendo tanto los estudios por comunidades autónomas y/o denominaciones de origen como una revisión de los estudios centrados en la oferta y la demanda turística. Los principales resultados avalan la importancia que este campo ha adquirido en los últimos años y la necesidad de plantear estudios basados en metodologías semejantes que, posteriormente, puedan ser comparados.; ABSTRACT: The importance of wine tourism has acquired in recent years in Spain has led the academic literature to present different studies. This paper presents an analysis of the current state of existing matter in the wine tourism in Spain defining both the studies by Regions and/or designations of origin and a review of studies focusing on supply and demand for tourism. The main results support the importance this field has acquired in recent years and the need to establish methodologies based on similar studies, which then can be compared.

Desarrollo del enoturismo desde la perspectiva de las bodegas familiares; Wine tourism development from the perspective of family winery

Pedraja Iglesias, Marta; Marzo Navarro, Mercedes
Fonte: Murcia: Universidad de Murcia, Editum Publicador: Murcia: Universidad de Murcia, Editum
Tipo: Artigo de Revista Científica Formato: application/pdf
SPA
Relevância na Pesquisa
66.95%
El turismo del vino posee potencial para colaborar en el desarrollo económico de las zonas rurales, ya que proporciona a la industria turística una serie de destinos adicionales y complementarios capaces de generar valor añadido a la región. Sin embargo, la industria del vino y la turística no van siempre de la mano. Las bodegas, que constituyen el elemento central del producto enoturístico, deben comprometerse en el desarrollo de este tipo de turismo. Pero, en general, el sector bodeguero está integrado por pequeñas empresas, muchas de ellas familiares, las cuales siguen una orientación producto más que una orientación relacional. Esta investigación analiza las percepciones que este tipo de bodegas asocian al esfuerzo que deben realizar para desarrollar turismo del vino.; ABSTRACT: Wine tourism has potential to assist in the economic development of rural areas, as the tourism industry provides a number of additional destinations can generate additional value to the region. However, the wine industry and tourism do not always go hand in hand. The cellars, which constitute the core of the tourism product, must engage in the development of this type of tourism. But overall, the wine sector comprises small businesses, many of them family members...

Industrial tourism, wine tourism and quality: the Rias Baixas wine route

Rodríguez Carro, Carlos Jaime; Abeal Vázquez, José Pablo
Fonte: Universidade da Coruña Publicador: Universidade da Coruña
Tipo: Artigo de Revista Científica
SPA
Relevância na Pesquisa
56.88%
[Abstract] The development of the wine tourism concept has enhanced the value attributed to winery production processes, their international brand image and destinations integrated within the Rías Baixas Designation of Origin. Creating wine routes has emerged as the key to attracting an increasingly demanding profile eager for new experiences. The global, complex and competitive environment in which tourism currently moves requires the various public and private agents involved to pursue standards of excellence. In this sense, quality management acts as a strategic cornerstone. From one of the basic tools of quality, the cause-effect diagram, we detail the causes that directly affect wine route tourism products and secure their contribution consolidating destinations located within the Designation of Origin; [Resumen] Turismo Industrial, Enoturismo y Calidad: El caso de la Ruta del vino Rías Baixas. El desarrollo del concepto de turismo enológico ha servido para estimular la valorización del proceso productivo realizado en las bodegas, su marca a nivel internacional y el destino integrado dentro de la Denominación de Origen Rías Baixas. La creación de rutas del vino se configura como un elemento clave para atraer a un perfil de turista cada vez más exigente y ávido de nuevas experiencias. El entorno global...

An approach to minority rural tourism activities in mature areas of the Canary Islands. An incipient and complementary offer to the “sun and beach" model

Dorta Rodríguez, Agustín
Fonte: Universidade da Coruña Publicador: Universidade da Coruña
Tipo: Artigo de Revista Científica
SPA
Relevância na Pesquisa
56.73%
[RESUMEN]Aproximación a las actividades turísticas minoritarias en espacios rurales maduros de Canarias. Una oferta incipiente y complementaria al modelo de “sol y playa”. El turismo rural en Canarias se ha ido consolidando a la par que su propia evolución como destinos maduros. Las actividades recreativas-turísticas se constituyen como estrategias claves para complementar y diversificar la oferta turística del turismo de masas, especialmente el senderismo y las actividades relacionadas con el turismo activo. El presente trabajo tiene por objetivo conocer el papel que desempeñan otras actividades “minoritarias” como el astroturismo, el turismo ornitológico y el enoturismo en este proceso diversificador de la economía turística. Los resultados demuestran que a pesar de su limitada concurrencia, las actividades demuestran tener el potencial suficiente para su desarrollo y consolidación.; [ABSTRACT]Rural tourism in the Canary Islands has been getting consolidated together with its own evolution as mature destinations. Recreational-turistic activities are established as key strategies to complement and diversify the mass tourism touristic offer, especially hiking and activities related to active tourism. This paper aims to study the role other “minority” activities such as astrotourism...

How to take advantage of wine tourism: Creation of a new concept for central Alentejo based on its potential and worldwide success factors

Jana, Marta Forte Caldas Alves
Fonte: Universidade Nova de Lisboa Publicador: Universidade Nova de Lisboa
Tipo: Dissertação de Mestrado
Publicado em /01/2015 ENG
Relevância na Pesquisa
66.88%
Wine Tourism is gaining importance in today’s world and more destinations and establishments have been arising. After understanding the importance of this economic activity and the factors it must have to succeed, a new project was conceived for Central Alentejo taking into account its potential. This project is an example of how to take advantage of Wine Tourism in wine regions that are underexplored, such as Aldeias de Montoito, the village near Redondo to which a Business Plan will be created, explaining the strategies to pursue in order to have a successful Wine Tourism destination.

South African wine routes: some perspectives on the wine tourism industry's structural dimensions and wine tourism product

Bruwer, J.
Fonte: Elsevier Sci Ltd Publicador: Elsevier Sci Ltd
Tipo: Artigo de Revista Científica
Publicado em //2003 EN
Relevância na Pesquisa
67.13%
Wine tourism has emerged as a strong and growing area of special-interest tourism in ‘New World’ wine countries in particular, and represents an increasinglysignificant component of the regional and rural tourism products of these countries. The development of wine routes throughout Europe, and increasinglyin ‘New World’ wine countries, provides the link between wine and tourism. South Africa is believed to be one of the most aggressive in the short- to medium-term in getting out its wine tourism message. The twofold purpose of this paper is to investigate the structural dimensions of the South African wine industryas these specificallyrelate to wine route estates and to determine the nature and extent of the wine tourism ‘product’ offered on the wine route estates. In this context, 125 face-to-face interviews were conducted with wine route estate enterprises. Wine route estates have long recognised the potential of wine tourism and the implications of their involvement in wine tourism through their inclusion in wine routes are discussed.; http://journals.elsevier.com/02615177/tourism-management/

Wine Tourism and Visitor's Perception: A Structural Equation Modeling Aproach

Sampaio, Ana
Fonte: IP -Publishing Ltd . Publicador: IP -Publishing Ltd .
Tipo: Artigo de Revista Científica
ENG
Relevância na Pesquisa
57.07%
The field of wine tourism is emerging at international level as a new product with significant economic potentialities and characteristics that may locate it in the paradigm of sustainable development. This paper analyzes a specific wine tourism segment, Madeira Wine tourism, in the global context of tourist consumer behavior, through perception‟s examination of wineries‟ visitors. Specifically, it is investigated the indirect influence of destination image construct on global tourist satisfaction with the travel, mediated by tourist wine involvement dimension. A Structural Equation Modeling (SEM) approach is used to develop and to test conceptualized relationships between one exogenous and two endogenous constructs: tourist perceptions about Madeira Island attractiveness (destination image), tourist Madeira wine involvement and global satisfaction constructs. The findings indicate that global tourist satisfaction is directly influenced by the level of tourist wine involvement and indirectly by tourist Madeira Island image. The police implications of the results must be integrated in the international context of wine tourism market segment in order to explore additional exchange profits from this economic activity...

Emarketing for wine tourism

Cravidão, Mário; Reigadinha, Tânia
Fonte: University of Huelva Publicador: University of Huelva
Tipo: Artigo de Revista Científica
Publicado em //2012 ENG
Relevância na Pesquisa
66.81%
This research aims to identify the main features in Wine Tourism operators' websites and to present a suggestion on how these operators could maximize the Internet tool. Ultimately, this research intends to assess the use of eMarketing for Wine Tourism. The sampled websites belong to six important wine producers in Portugal. Through the content analysis of the websites, we sought to determine the popularity and visibility of these, as well as their performance in categories such as Basic Information, Visual Information, Societal Information, Virtual Information, Trustworthy Information, Website Navigation, Customer Relations and Sales. Also, an email was sent by a Mystery Customer, similar to the widely used technique in Retail, in order to assess the quality of service for online customer, namely time and quality of reply. The results show that companies have not yet realized the full potential of eMarketing. Some suggestions are presented to maximize that tool in order to gain a competitive advantage.

Wine Tourism and Visitor’s Perception: A Structural Equation Modeling Approach

Sampaio, Ana
Fonte: IP Publishing Ltd Publicador: IP Publishing Ltd
Tipo: Parte de Livro
ENG
Relevância na Pesquisa
67.04%
Wine tourism is emerging on an international level as a new product with significant economic potential and characteristics that may locate it in the paradigm of sustainable development. This paper analyses a specific wine tourism segment, Madeira wine tourism, in the global context of tourist consumer behaviour, through an examination of the perceptions of visitors to wineries. Specifically, the paper investigates the indirect influence of destination image construct on global tourist satisfaction, mediated by tourist wine involvement. A structural equation modelling (SEM) approach is used to develop and test conceptualized relationships between one exogenous and two endogenous constructs: tourist perceptions about the attractiveness of Madeira Island (destination image), tourist involvement in Madeira wine and global satisfaction constructs. The findings indicate that global tourist satisfaction is influenced directly by the tourists' level of wine involvement and indirectly by their image of Madeira Island. The policy implications of the results must be integrated into the international context of the wine tourism market segment in order to explore additional exchange profits from this economic activity, such as the impact of the country image and perceptions of the wine product on the promotion of wine tourism in Europe.

Enoturismo: experiências e sensações no Vale dos Vinhedos (RS); Turismo del vino: experiencias y sentimientos en el Vale dos Vinhedos (RS); Wine Tourism: experiences and sensations in the Vale dos Vinhedos (RS)

Tonini, Hernanda; Lavandoski, Joice
Fonte: Universidade de São Paulo. Escola de Comunicações e Artes Publicador: Universidade de São Paulo. Escola de Comunicações e Artes
Tipo: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion; ; ; ; ; ; Formato: application/pdf
Publicado em 01/04/2011 POR
Relevância na Pesquisa
66.77%
Consumir, na atualidade, faz parte do cotidiano dos indivíduos. Diferentes formas e produtos são disponibilizados às pessoas para que possam adquirir e desfrutar de benefícios, satisfazer necessidades; necessidades estas que podem estar relacionadas ao ser ou, de modo cada vez mais crescente, ao ter. Ao abordar o termo "produto", não são apenas aspectos concretos, materiais ou palpáveis, que entram em pauta. Vive-se a tendência de consumir emoções e a atividade turística obtém destaque quando o tema é emoção e experiência única. A experiência de degustar temperos e pratos típicos, vinhos e paisagens, vão além do consumo de um simples produto turístico, ultrapassando barreiras culturais e limites econômicos. Através da pesquisa realizada no Vale dos Vinhedos, importante destino enoturístico do país, foi possível identificar que as viagens equivalem a momentos repletos de sensações.; Consumir en la actualidad, forma parte de la vida cotidiana. Diferentes formas y productos están disponibles para personas que pueden adquirir y disfrutar de los beneficios, para satisfacer las necesidades; aquellas que pueden estar relacionadas con el ser o, de manera cada vez más creciente, el tener. Al abordar el término Cproductop no son solo aspectos específicos...

Wine tourism: wine as a tourist product; Enoturismo: o vinho como produto turístico

Locks, Eliza Bianchini; Tonini, Hernanda
Fonte: Universidade de São Paulo. Escola de Comunicações e Artes Publicador: Universidade de São Paulo. Escola de Comunicações e Artes
Tipo: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion; ; ; ; ; ; Formato: application/pdf
Publicado em 30/11/2005 POR
Relevância na Pesquisa
67.01%
Tourism involves a wide range of components that aim to please an ever-growing number of people. One of these components that have recently had a remarkable growth is the interest in wine tasting and its culture to foster Wine Tourism that is relating wine production to a cultural,environmental, historical, and social context. Due to bibliographical references, interviews, and scientific magazines, it was possible to conduct a survey regarding general information on the most important wine touristlocations in the world. This study allowed a deeper understanding of theimportance and meaning of tourism associated to winery, an activity thathas been related to man since ancient times. Pleasure associated to wine tasting surpasses physical senses; it certainly becomes a joyful moment, inspired by ideas and feelings, when associated to wine surroundings. Wine Tourism is not simply a branch of the tourism industry, but also a possibility to recover the history of humankind, as well its symbols, and values.; O turismo possui diferentes faces objetivando satisfazer um número cada vez maior de pessoas. Uma dessas faces, de recente e notável crescimento, busca no gosto pelo vinho e por sua cultura a força capaz de gerar o enoturismo. Por meio de bibliografia existente...

O Enoturismo no Brasil: um estudo comparativo entre as regiões vinícolas do Vale dos Vinhedos (RS) e do Vale do São Francisco (BA/PE); The Wine Tourism in Brazil: a comparative study among the wine-producing areas of the Vale dos Vinhedos (RS) and of the Vale do São Francisco (BA/PE)

Zanini, Talise Valduga; Rocha, Jefferson Marçal da
Fonte: Universidade de São Paulo. Escola de Comunicações e Artes Publicador: Universidade de São Paulo. Escola de Comunicações e Artes
Tipo: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion; ; ; ; ; ; Formato: application/pdf
Publicado em 01/04/2010 POR
Relevância na Pesquisa
66.95%
This article has as objective to do a comparative analysis among two of the most important Brazilian wine-producing areas: The Vale dos Vinhedos in Rio Grande do Sul and Vale do São Francisco (VSF) located among Bahia e Pernambuco. The objective is to understand the tourists' motivations that visit the studied areas these they link to the wine and her context or they possess similar characteristics the one of other tourist events. The joined results allow to infer that in Vale dos Vinhedos, the motivation of tourists is related to wine and this region can already be considered a consolidated wine tourism destination. On the other hand, in Vale do São Francisco, the motivation of tourists is related to common aspects to all types of tourism, and in less intensity to the reasons regarding wine. It is ended that the plurality of these two wine regions, as long as properly managed, can be a factor of differentiation for Brazil, in the worldwide wine scene.; Este artigo tem como objetivo fazer uma análise comparativa entre duas das mais importantes regiões vinícolas brasileiras: o Vale dos Vinhedos (VV) no Rio Grande do Sul e o Vale do São Francisco (VSF) localizado entre os Estados da Bahia e Pernambuco. O objetivo é compreender se as motivações dos turistas que visitam as regiões estudadas se relacionam ao vinho e seu contexto ou possuem características similares a de outros eventos turísticos. Os resultados encontrados permitem inferir que no VV...