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The effect of wine tourism experiences on wine brands

Correia, Ricardo; Meneses, Raquel; David, Silvia
Fonte: Instituto Politécnico de Bragança Publicador: Instituto Politécnico de Bragança
Tipo: Conferência ou Objeto de Conferência
POR
Relevância na Pesquisa
46.56%
Wine tourism takes on a clear hedonic dimension, being especially prone to the design of experiences. The characteristics of wine tourism makes this product quite compatible with the predominantly rural areas of the several tourist proposals thus seen as a higher capacity of sustainable development. Most of the studies that characterize the wine tourism experiences have a clear focus on the demand side. This paper aims at obtaining a greater insight into the leverage of the wine brands through positive experiences associated with wine tourism. It is therefore essential to the understanding of this point to measure the perception of wine tourism entrepreneurs about the variables that change, influence and lead the consumer to act. Sustained on the Grounded Theory, a deep analysis of the perception that the cellars/farms have about the effect of their touristic offer on their wine brands was carried out. Although there is no use of concrete measures on the supply-side, there is the conviction of a reciprocal leverage effect between wine tourism experiences and wine brands.

MODELING OF AN INFORMATION SYSTEM FOR WINE TRACEABILITY BASED ON A SERVICE ORIENTED ARCHITECTURE

GOGLIANO SOBRINHO, Osvaldo; CUGNASCA, Carlos Eduardo; FIALHO, Flavio B.; GUERRA, Celito C.
Fonte: SOC BRASIL ENGENHARIA AGRICOLA Publicador: SOC BRASIL ENGENHARIA AGRICOLA
Tipo: Artigo de Revista Científica
POR
Relevância na Pesquisa
36.73%
The purpose is to present a scientific research that led to the modeling of an information system which aimed at the maintenance of traceability data in the Brazilian wine industry, according to the principles of a service-oriented architecture (SOA). Since 2005, traceability data maintenance is an obligation for all producers that intend to export to any European Union country. Also, final customers, including the Brazilian ones, have been asking for information about food products. A solution that collectively contemplated the industry was sought in order to permit that producer consortiums of associations could share the costs and benefits of such a solution. Following an extensive bibliographic review, a series of interviews conducted with Brazilian researchers and wine producers in Bento Goncalves - RS, Brazil, elucidated many aspects associated with the wine production process. Information technology issues related to the theme were also researched. The software was modeled with the Unified Modeling Language (UML) and uses web services for data exchange. A model for the wine production process was also proposed. A functional prototype showed that the adopted model is able to fulfill the demands of wine producers. The good results obtained lead us to consider the use of this model in other domains.

Modelagem de um sistema de informação para rastreabilidade na indústria vinícola baseado em uma arquitetura orientada a serviços.; Modeling of an information system for wine traceability based on a service oriented architecture.

Gogliano Sobrinho, Osvaldo
Fonte: Biblioteca Digitais de Teses e Dissertações da USP Publicador: Biblioteca Digitais de Teses e Dissertações da USP
Tipo: Dissertação de Mestrado Formato: application/pdf
Publicado em 25/04/2008 PT
Relevância na Pesquisa
46.64%
O objetivo do presente trabalho é a modelagem de um sistema de informação destinado ao registro de dados de rastreabilidade aplicado à indústria do vinho, segundo os conceitos de uma arquitetura computacional orientada a serviços. A importância da pesquisa decorre do fato de ser obrigatória, desde 2005, a manutenção de tais registros por parte de todos os produtores que pretendem exportar seus produtos para países da Comunidade Européia. Além desta exigência legal, os consumidores finais, inclusive brasileiros, têm apresentado uma demanda crescente sobre informações acerca dos produtos alimentícios por eles consumidos. No software modelado, buscou-se uma solução que contemple a indústria coletivamente, através de consórcios ou associações de produtores, visando a diluição de custos e compartilhamento dos benefícios auferidos. A partir do levantamento bibliográfico realizado, efetuaram-se contatos com o setor produtivo vinícola brasileiro, na cidade de Bento Gonçalves, RS, e pesquisaram-se tópicos de tecnologia da informação ligados ao tema. O software foi modelado através da Unified Modeling Language, UML, a partir de modelo de caracterização do processo produtivo do vinho utilizado pelo autor. Criou-se um protótipo funcional. Através de sua utilização...

Criação e apropriação de valor no sistema agroindustrial do vinho do Vale dos Vinhedos; Value creation and appropriation in the wine agribusiness system of Vale dos Vinhedos

Schmidt, Carla Maria
Fonte: Biblioteca Digitais de Teses e Dissertações da USP Publicador: Biblioteca Digitais de Teses e Dissertações da USP
Tipo: Tese de Doutorado Formato: application/pdf
Publicado em 25/11/2010 PT
Relevância na Pesquisa
46.38%
O que motivou a realização desse trabalho foi estudar estruturas organizacionais complexas, uma vez que tais formas - pouco exploradas empiricamente - têm sido muito atuantes no atual cenário econômico. Além disso, investigações nesse campo são importantes porque a literatura da área não apresenta consenso sobre o impacto e o desempenho desses modelos organizacionais. Assim, esta pesquisa colabora com um maior entendimento sobre as estruturas complexas, investigando uma rede inserida no sistema agroindustrial do vinho, no Vale dos Vinhedos - RS. Esta é uma região rural formada por vinícolas, produtores de uva, hotéis, pousadas, restaurantes e artesanatos. Dentro desse sistema complexo ocorrem várias ações coletivas, destacando-se a obtenção do Selo de Indicação de Procedência dos vinhos finos da região, em 2002. Essa certificação afeta vários atores, sendo que se desconhecia o impacto da ação para os diferentes agentes envolvidos. Assim, este estudo identificou como a rede do Vale dos Vinhedos possibilita a criação de valor para os atores coletivos nela inseridos, além de analisar como ocorre a apropriação do valor gerado na rede entre os agentes. Os dados empíricos foram obtidos por meio de entrevistas e questionários realizados com produtores e vinícolas. Para a análise dos dados...

French wine and the brazilian consumer

Morel de Boncourt, Antoine Marie Jean Gérard
Fonte: Fundação Getúlio Vargas Publicador: Fundação Getúlio Vargas
Tipo: Dissertação
EN_US
Relevância na Pesquisa
46.57%
Em um mercado internacional de vinhos cada dia mais competitivo, exportadores franceses estão procurando novos mercados para expandir suas atividades. Nesse cenário o Brasil aparece como um mercado potencial enorme e, por isso, é necessário aos empreendedores o perfeito entendimento das dinâmicas de mercado, a fim de moldar estratégias de marketing eficientes. A primeira etapa é entender o comportamento do consumidor final, a fim de oferecer o produto certo de maneira certa. Essa dissertação tem por objeto a análise dos hábitos de consumo, bem como a percepção do consumidor sobre os vinhos franceses no mercado do vinho brasileiro. A análise será efetuada em função do comportamento do consumidor; portanto, uma atenção especial será dada à demografia, aos hábitos de consumo e as tendências do mercado para os produtos vitivinícolas. Mais precisamente, a investigação tentará identificar diferentes grupos de consumidores com padrões semelhantes, baseados em dados demográficos, consumo atual ou potencial de vinho, e sua percepção particular sobre o vinho francês. A idéia por trás desse processo é a construção de um quadro que pode ajudar a desenvolver estratégias de marketing para profissionais do mercado de vinhos franceses no Brasil...

Estratégias de reprodução social em áreas periurbanas : os produtores de vinho artesanal comercial em Jundiaí; Social reproduction strategies in periurban areas : the producers of commercial artisanal in Jundiaí

Malimiria Norico Otani
Fonte: Biblioteca Digital da Unicamp Publicador: Biblioteca Digital da Unicamp
Tipo: Dissertação de Mestrado Formato: application/pdf
Publicado em 25/02/2010 PT
Relevância na Pesquisa
46.7%
Transformações recentes que envolvem a produção de uva e vinho em São Paulo vêm estimulando uma articulação dos produtores para formulação de políticas públicas que promovam a revitalização da vitivinicultura no estado. Um dos problemas identificados foi a falta de informações consolidadas, de onde decorre a necessidade de um diagnóstico sócioeconômico e produtivo do setor. Buscando preencher parte desta lacuna, esta pesquisa teve como principal objetivo traçar o perfil dos vitivinicultores artesanais de Jundiaí e definir uma tipologia, além de avaliar as perspectivas de sua continuidade como atividade importante para a reprodução social destes agricultores familiares. Por localizarem-se próximos às duas maiores metrópoles de São Paulo, os agricultores familiares de Jundiaí estão estabelecidos em área de forte transformação do setor rural, com múltiplas formas de ocupação, característica de conformações de espaço periurbano. Além da produção, a propriedade rural é também área de moradia, condição esta facilitada pela infra-estrutura disponível na região. A proximidade às metrópoles favorece a inserção ao mercado de trabalho regional e a comercialização dos produtos - agrícolas e não-agrícolas - elaborados pelos produtores. As gerações mais jovens...

Caracterização físico-química do vinho paulista; Physicochemical characterization of the paulista wine

Merenice Roberto Sobrinho
Fonte: Biblioteca Digital da Unicamp Publicador: Biblioteca Digital da Unicamp
Tipo: Tese de Doutorado Formato: application/pdf
Publicado em 22/02/2013 PT
Relevância na Pesquisa
36.8%
A legislação brasileira define o vinho como um produto elaborado com uvas frescas, sãs e maduras, produzido por processo fermentativo adequado. Não é permitida a adição de água como constituinte do produto; a adição de sacarose na correção do mosto é restrita a 3ºGL (20ºC) e a presença de contaminantes deve controlada a fim de garantir a saúde pública. A vitivinicultura do estado de São Paulo está passando por um processo de revitalização cujo objetivo é a melhoria da qualidade do produto. As variedades de uvas mais utlizadas, Vitis labrusca e híbridas não são as mais indicadas para a vinificação. O uso de matéria prima inadequada ou a realização do processo fermentativo de forma equivocada pode levar à obtenção de um vinho com parâmetros de identidade e qualidade em desacordo com a legislação brasileira, comprometendo a ascenção de mercado. Dentre a literatura consultada, são escassos os dados quanto a composição dos vinhos produzidos no estado de São Paulo. O objetivo desse trabalho foi realizar a caracterização físico-quimica e investigar os padrões de identidade e qualidade dos vinhos paulistas. Neste estudo, foram realizadas diversas análises a fim de proporcionar dados que possam contribuir para a avaliação da qualidade do vinho paulista e...

Black Aspergillus species as ochratoxin A producers in Portuguese wine grapes

Serra, Rita; Abrunhosa, Luís; Kozakiewicz, Z.; Venâncio, Armando
Fonte: Elsevier Science B.V. Publicador: Elsevier Science B.V.
Tipo: Artigo de Revista Científica
Publicado em //2003 ENG
Relevância na Pesquisa
36.59%
To evaluate the incidence of fungi producing ochratoxin A (OA) in Portuguese wine grapes, a survey was conducted in 11 vineyards, from four winemaking regions each with distinct climatic conditions. From setting to the harvesting period, a total of 1650 berries were sampled by plating methods. Out of 370 aspergilli and 301 Penicillium strains isolated, 14% of the aspergilli were OA-producing strains. None of the penicillia were OA-producing strains. The black aspergilli were predominant (90%). All Aspergillus strains were tested in vitro for OA production and all were preserved in the Micoteca da Universidade do Minho (MUM) culture collection. Most of the Aspergillus carbonarius (97%) and 4% of the Aspergillus niger aggregate strains were OA producers. Almost all ochratoxigenic strains were isolated at harvest time, mainly in the regions with a Mediterranean climate. In the vineyards sampled, the percentage of colonized berries with ochratoxigenic strains was up to 38%. The vineyards from the region with Atlantic influences, with high rainfall, exhibited the lowest occurrence of Aspergillus and ochratoxigenic strains, 0% to 10% and 0% to 2% colonized berries, respectively. Data obtained here supports the hypothesis that A. carbonarius and occasionally A. niger...

STRATEGY AND INNOVATION IN ORDER TO BE COMPETITIVE IN A GLOBALIZED WORLD; an evolutionary analysis of the emerging wine sector pole of São Francisco Valley (Brazil).

SOUSA, António; RAMALHO, Pedro; RAMOS, Valdner; VIVAS, Carla
Fonte: International Conference on Innovation & Trends in Wine Management - Proceedings - Dijón (France) Publicador: International Conference on Innovation & Trends in Wine Management - Proceedings - Dijón (France)
Tipo: Aula
ENG
Relevância na Pesquisa
46.42%
Globalized and fragmented, the wine production sector reconfigures itself. The New World Wine Producers innovate in wine sector management by means of industrial production logics. Brazil faces the challenge of reaching a wider global insertion. The emerging pole of Vale do São Francisco, through a comparative and exploratory multiple case study (2006 to 2010), shows an evolutionary phenomenology with some innovative features. The objective is to analyze the regional innovative strategic positioning and to present proposals to accrued innovative competitiveness.

Enzyme-linked immunosorbent assay (ELISA). The development of a direct competitive ELISA for the determination of histamine in wine

Victório, Haline Garcia
Fonte: Universidade Técnica de Lisboa Publicador: Universidade Técnica de Lisboa
Tipo: Dissertação de Mestrado
Publicado em //2009 ENG
Relevância na Pesquisa
46.38%
Mestrado em Engenharia Alimentar - Instituto Superior de Agronomia; The presence of biogenic amines in wines, specifically the histamine (0,1 mg/L to 20 mg/L) has been a constant source of concern for wine producers, since this substance presents toxic effects for human beings. The goal of this work was the development of a fast, efficient and low cost technique for the determination and quantification of histamine in wine. For that end, the strategy was the use of a competitive ELISA method. The first step for the development of this method was the acquisition of the antibody for histamine. Among the available options, it was decided to purchase the commercial polyclonal antibody for histamine. The second step was the conjugation of the histamine with the peroxidase. Three methods of conjugation were performed, followed by their subsequent analysis. Initially, it was necessary to perform assays for the optimization of the antibody and of the conjugate, as well as to test the blocking buffers (1,0% (w/v) gelatin and 0,5% (w/v) sodium caseinate). Before the application of the ELISA competitive method, auxiliary tests such as indirect ELISA, ELISA inhibition test and ELISA binding test were performed. However, continuously unsatisfactory results were obtained...

Redes de cooperação informal no sector vitivinícola: o caso dos "Douro boys"

Pires, Sónia Alexandra Afonso Vaz
Fonte: Instituto Universitário de Lisboa Publicador: Instituto Universitário de Lisboa
Tipo: Dissertação de Mestrado
Publicado em //2014 POR
Relevância na Pesquisa
36.61%
Mestrado em Gestão. / Sistema de Classificação JEL: D850 - Network Formation and Analysis: Theory, L140 - Transactional Relationships; Contracts and Reputation; Networks; Com a presente pesquisa pretendeu-se investigar a génese e fundamentação da formação de redes de cooperação de natureza informal no sector vitivinícola português, o seu contributo prático para o aumento da competitividade empresarial e desenvolvimento regional, e melhorar o conhecimento do processo de cooperação entre empresas produtoras de vinho direccionado à promoção de produtos/marcas. Seguindo uma abordagem qualitativa, a metodologia de investigação prosseguida foi o estudo de caso, analisando e interpretando o exemplo da “Douro Boys”, associação informal de cinco produtores de vinho da Região Demarcada do Douro e usando para o efeito várias fontes de informação, com primazia nas entrevistas individuais semiestruturadas. Os resultados do presente estudo demonstram que, apesar de assistirmos, em Portugal, desde a campanha vinícola 2004/2005, à perda da produção associada como estrutura empresarial dominante, os fenómenos associativos mantém-se activos e dinâmicos, mas agora de outra índole que não exclusivamente a produção...

Strengthening Traditional Technical Knowledge : The Sugar Cane Wine Example

Luzietoso, Nguala; Bom Khonde, Paul Charles; Bazabana, Jean Jacques Magloire
Fonte: World Bank, Washington, DC Publicador: World Bank, Washington, DC
Relevância na Pesquisa
36.61%
In the context of globalization, local African products already in high demand, could be successfully marketed nationally, and internationally. This holds true for the traditional sugar cane wine making in parts of West Africa, namely, Angola, Congo, and the Democratic Republic of Congo. The note expands on the local knowledge process, used in making this wine: an ancestral practice, transmitted from to generation to generation, which contributes to job creation, and is a source of income for small processing enterprises. The growing demand for sugar cane wine has a stimulus effect on its production, and is increasing the need for equipment, and packaging. Sugar cane technology, and knowledge transmission is emerging, particularly within producer groups, and associations. Two methods of apprenticeship are identified: from elder to younger generations, and, knowledge sharing. The prospects regarding this indigenous technical knowledge are vast regarding African economic development, but constraints, such as low productivity...

The modulation of Sauvignon Blanc wine aroma through control of primary fermentation.

King, Ellena S.
Fonte: Universidade de Adelaide Publicador: Universidade de Adelaide
Tipo: Tese de Doutorado
Publicado em //2010
Relevância na Pesquisa
46.54%
There are a number of aroma compounds that are fundamental to the sensory properties of Sauvignon Blanc wines. Two such classes of compounds are volatile thiols and esters, both of which are modulated by yeast during alcoholic fermentation. Therefore, controlling fermentation using appropriate inoculated wine yeast is likely to be an effective means of enhancing wine aroma. In an initial study, Sauvignon Blanc wines were made using different commercial Saccharomyces yeast strains, with two-and three-yeast co-inoculations, as well as singlestrains, and equal blends of the single-strain wines after fermentation. The wines were analysed for volatile aroma compounds, and sensory descriptive analyses were performed approximately six months post-bottling. Differences in the chemical composition and sensory profiles were observed (which confirmed and elaborated on previous research). The coinoculated yeast treatments generally had higher concentrations of volatile thiols and higher levels of esters, with higher ratings for ‘tropical’ and ‘fruity’ attributes, than their single-strain components and the blends of the single-strain components. The co-inoculated treatments generally fermented faster and issues with an ‘acetic’ flavour for one strain were eliminated when included in co-inoculation. Some of the wines were stored...

Lifestyle based segments in the South Australian wine market and their impact on wine retailing.

Johnson, Trent Edward
Fonte: Universidade de Adelaide Publicador: Universidade de Adelaide
Tipo: Tese de Doutorado
Publicado em //2002
Relevância na Pesquisa
36.9%
During August and September 2001, 363 wine consumers shopping for wine at eight wine retail stores in metropolitan Adelaide, South Australia, were extensively surveyed about their activities, interests and opinions about wine and their wine purchasing behaviour. The study consisted of two major parts. The first was to identify the segments that form the South Australian wine market and the second was to identify the preferred risk reduction strategies of each of those segments and link those to the wine retail environment. The underlying assumption was that retailers could manipulate their retail mix to encompass the preferred strategies of their target market, thus providing the basis for a potential competitive advantage. This data was analysed and the major results are summarised below. The study identified five distinct segments, each with their own characteristics and behaviours. These were: • Segment 1 – Conservative, Wine Knowledgeable Wine Drinkers (20.9% of the total market) These consumers are generally well educated, knowledgeable and predominantly male, whose buying habits are reasonably predictable from year to year. They are the consumers who may previously have been stereotyped as “connoisseurs”. • Segment 2 – Image Oriented...

Consumer willingness to pay premiums for the benefits of organic wine and the expert service of wine retailers.

Ogbeide, Osadebamwen Anthony
Fonte: Universidade de Adelaide Publicador: Universidade de Adelaide
Tipo: Tese de Doutorado
Publicado em //2013
Relevância na Pesquisa
36.83%
This thesis investigates two major topics independently with outcomes that stand alone but can have influence on each other. Australian consumers’ interest in the consumption of organic products is increasing as they are receptive to the perceived health and environmental benefits that are linked to them. However, producers and consumers face challenges understanding the value of the health and environmental attributes. While consumers and producers express interest in organics, gaps exist in their common interest. Producers require premiums for their products to compensate for potential higher production costs or lower yields. Understanding how much consumers are willing to pay (WTP) for the benefits related to organic products is a challenge. The role of expert service in wine retailing is important. Many studies document the value information provision creates in purchase situations. This service provision to consumers is a key factor encouraging purchase decisions and gaining interest and engagement. It can be important for retailers to provide an environment that extends this service to consumers. Training employees in wine knowledge is vital as they form the frontline between the wine purchase and the consumers. This service comes with a cost that is usually passed on to consumers and it is of interest to determine consumer willingness to absorb this cost. The primary objectives of the study are twofold: (1) to determine which factors affect consumers’ willingness to pay an additional ‘premium’ price for organic wines benefits...

Cooperation and cooperative in southern European wine production : the nature of successful institutional innovation, 1880-1950

Simpson, James
Fonte: Universidade Carlos III de Madrid Publicador: Universidade Carlos III de Madrid
Tipo: Trabalho em Andamento Formato: application/pdf
Publicado em /03/1999 ENG
Relevância na Pesquisa
36.66%
The paper examines the nature of cooperation and the establishment of formal wine making cooperatives amongst wine producers in three countries - Italy, France and Spain. High monitoring costs associated with wage labour, and increasing economies of scale in wine making encouraged large and small growers to cooperate in a large number of areas. The collapse in wine prices in the early twentieth century stimulated widespread interest in wine making cooperatives. Yet despite the apparent economic advantages of membership for smaller producers, the diffusion of cooperatives varied significantly between, and within, these countries. Access to long term capital, the role of church and political parties in encouraging producer cooperatives, the availability of alternative wine making facilities, and the degree of mobility of small growers, are all shown to be important.

Buyer-seller conflict and cooperation in marketing channels: port wine distribution

Crespo de Carvalho, J.; Sequeira, L.
Fonte: Dove Medical Press Publicador: Dove Medical Press
Tipo: Artigo de Revista Científica
Publicado em //2013 ENG
Relevância na Pesquisa
46.66%
The main purpose of this study is to research buyer-seller conflict and cooperation in distribution channels. Based on a multidimensional case study, eight research hypotheses were formulated. Some quantitative research was conducted, based on a questionnaire sent to 101 port wine producers and distribution companies (61 answered properly – 31 producers and 29 distributors – which gave the authors a 60% rate of response, considered to be very good for these types of studies; those 101 port wine producers and distributors initially chosen were the most important in Europe, considering the volume of production and sales, and constituting, for that reason, a convenience sample). A binary probit model was developed to analyze the data. The results of the study demonstrate that when conflict is ongoing and intense it prevents the development of cooperative relationships. A trustworthy company is more likely to solve conflicts. When trust and adaptation capabilities increase, so does potential cooperation. The results also show that the presence of a foreign sales representative in the team does not exert a negative influence on cooperation. Finally, cooperation can be considered as an important means of developing skills and resources...

Importance, use and awareness of South Australian geographical indications

Verdonk, N.R.; Wilkinson, K.L.; Bruwer, J.
Fonte: Wiley Publicador: Wiley
Tipo: Artigo de Revista Científica
Publicado em //2015 EN
Relevância na Pesquisa
36.82%
Background and Aims This research concerns the use of geographical indications (GIs) by South Australian wine producers to form their brand identity, for example, the inclusion of GIs on wine labels and consumers' association of wine regions with particular grape cultivars.Methods and Results The use and importance of GI designations by 103 South Australian wine producers was investigated via an online survey. The inclusion of GIs on labels was valued significantly higher for wines priced above $A15.00, compared with lower priced wines. A similar finding was observed following analysis of the label content of 540 commercially available South Australian wines, with GIs more likely to be used for key grape cultivars. A survey of 304 wine consumers showed key grape cultivars are closely associated with specific wine regions, the strongest unassisted association being the Coonawarra region with Cabernet Sauvignon.Conclusions South Australian wine producers valued and frequently used GIs for wines priced above $A15.00 and analysis of wine label content supported this finding. Significance of the Study These findings highlight and validate wine producers' use of GIs to establish their brand identity and the associations consumers make between regions and grape cultivars.; N.R. Verdonk...

Emarketing for wine tourism

Cravidão, Mário; Reigadinha, Tânia
Fonte: University of Huelva Publicador: University of Huelva
Tipo: Artigo de Revista Científica
Publicado em //2012 ENG
Relevância na Pesquisa
46.42%
This research aims to identify the main features in Wine Tourism operators' websites and to present a suggestion on how these operators could maximize the Internet tool. Ultimately, this research intends to assess the use of eMarketing for Wine Tourism. The sampled websites belong to six important wine producers in Portugal. Through the content analysis of the websites, we sought to determine the popularity and visibility of these, as well as their performance in categories such as Basic Information, Visual Information, Societal Information, Virtual Information, Trustworthy Information, Website Navigation, Customer Relations and Sales. Also, an email was sent by a Mystery Customer, similar to the widely used technique in Retail, in order to assess the quality of service for online customer, namely time and quality of reply. The results show that companies have not yet realized the full potential of eMarketing. Some suggestions are presented to maximize that tool in order to gain a competitive advantage.

Economic incentives for vertical product differentiation in the Brazilian wine sector

Panzone,Luca; Simões,Orlando; Campregher,Glaucia; Oliveira,Gabriel Nunes de; Freitas,Clailton Ataídes de
Fonte: ISCTE-IUL Business School Publicador: ISCTE-IUL Business School
Tipo: Artigo de Revista Científica Formato: text/html
Publicado em 01/12/2011 EN
Relevância na Pesquisa
36.71%
While wine is traditionally viewed as a product typical of European and Mediterranean wine producing countries, in recent decades vineyards have developed in all continents. Consequently, wines have been classified as coming from the Old World (traditional European and Middle Eastern producers), and New World (countries who developed their tradition in wine making more recently). Apart from individual taste, the marketing strategy adopted in these two origins clearly differentiates: based largely on the place of origin in the Old World by means of Appellation of Origin labelling; and based predominantly on the vine grown in the New World. Nonetheless, quality segmentation seems to have become more frequent in the New World, as it allows producers to compete in different segments of the market. In this work, we use data from Brazilian wine producing firms located in the Vale dos Vinhedos, State of Rio Grande do Sul, a region producing about 90% of all Brazilian wine. Brazilian firms have recently started to differentiate products by origin-based quality signals; they supply the markets with multiple products and are increasing market segmentation. Within this particular wine district, we estimate a production function for different wine categories...