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Valor percebido pelo consumidor de produtos de luxo: proposição de um modelo teórico; Customer perceived value of luxury products: proposition of a theoretical framework

Galhanone, Renata Fernandes
Fonte: Biblioteca Digitais de Teses e Dissertações da USP Publicador: Biblioteca Digitais de Teses e Dissertações da USP
Tipo: Tese de Doutorado Formato: application/pdf
Publicado em 04/04/2013 PT
Relevância na Pesquisa
36.05%
O luxo é um setor que tem cada vez mais despertado o interesse de acadêmicos e profissionais de marketing, não só pela importância econômica que representa para alguns países, mas também pela sua tendência de crescimento em mercados emergentes, favorecida pelo aumento da renda disponível e do tamanho da clientela potencial. Especificamente no Brasil, o mercado do luxo tem experimentado um incremento anual significativo e superior ao da economia como um todo. A gestão das empresas atuantes nesse mercado apresenta desafios de particular interesse para os estudiosos e praticantes do marketing, pois os produtos luxuosos possuem elevado grau de valores intangíveis, subjetivos e sociais agregados, que são determinantes para a formação de sua demanda e de uma parcela considerável do preço final. O cenário de crescente competição e internacionalização exige processos gerenciais cada vez mais orientados para o mercado, nos quais análises da concorrência e do perfil dos consumidores são formas de gerar um maior valor percebido pelo cliente. Não obstante, criar e entregar esse valor exige uma clara compreensão de sua natureza e dimensões. Nesse contexto, este trabalho teve por objetivo propor e testar um modelo conceitual integrador para o Valor Percebido pelo Cliente dos produtos de luxo...

A Quantitative Model for Decomposing Assessing the Value for the Customer

Susana Nicola; Eduarda Pinto Ferreira; João José Pinto Ferreira
Fonte: Universidade do Porto Publicador: Universidade do Porto
Tipo: Artigo de Revista Científica
ENG
Relevância na Pesquisa
36.05%
The research presented in this paper proposes a novel quantitative model for decomposing and assessing the Value for the Customer. The proposed approach builds on the different dimensions of the Value Network analysis proposed by Verna Allee having as background the concept of Value for the Customer proposed by Woodall. In this context, the Value for the Customer is modelled as a relationship established between the exchanged deliverables and a combination of tangible and intangible assets projected into their endogenous or exogenous dimensions. The Value Network Analysis of the deliverables exchange enables an in-depth understanding of this frontier and the implicit modelling of co-creation scenarios. The proposed Conceptual Model for Decomposing Value for the Customer combines several concepts: from the marketing area we have the concept of Value for the Customer; from the area of intellectual capital the concept of Value Network Analysis; from the collaborative networks area we have the perspective of the enterprise life cycle and the endogenous and exogenous perspectives; at last, the proposed model is supported by a mathematical formal description that stems from the area of Multi-Criteria Decision Making. The whole concept is illustrated in the context of a case study of an enterprise in the footwear industry (Pontechem). The merits of this approach seem evident from the contact with Pontechem as it provides a structured approach for the enterprises to assess the adequacy of their value proposition to the client/customer needs and how these relate to their endogenous and/or exogenous tangible or intangible assets. The proposed model...

Pensions accounting and value relevance

Anjos, Gustavo Saraiva dos
Fonte: NSBE - UNL Publicador: NSBE - UNL
Tipo: Dissertação de Mestrado
Publicado em /06/2012 ENG
Relevância na Pesquisa
36.02%
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics; The importance of this research is related with the value of the value relevance literature and its contribution to accounting setters. It is indeed emphasized by the changes in IAS 19 proposed by the IASB in 2010. In this context, the primary objective of this study is to provide a literature review regarding post-retirement benefits with focus in defined benefit plans, taking into consideration the way to account for that and its relation with equity value and also the value relevance from an investor perspective within benefit plans accounting. As conclusion, we identified in previous literature that the full recognition of actuarial gains and losses in equity is more value relevant to the investor, wich is according the last amendment of IAS 19, and its main proposition is the elimination of the corridor approach.

ORTHOPAEDIC SURGEONS AND INDUSTRY: THE VALUE PROPOSITION

Callaghan, John J; Liu, Steve S
Fonte: The University of Iowa Publicador: The University of Iowa
Tipo: Artigo de Revista Científica
Publicado em //2010 EN
Relevância na Pesquisa
46.08%
Although the deferred and non-prosecution agreements entered into by five of the leading orthopaedic implant companies have caused our profession to re-examine the surgeon-industry partnerships that have helped advance the field, the legal and ethical considerations in that relationship have not changed. Moving forward, the surgeon must recognize that a truly valuable exchange must be demonstrated and delivered in that relationship for compensation to be warranted. This paper summarizes the value proposition in the orthopaedic surgeon-industry partnership.

Defining The Value Proposition of Biotech Therapies

Fonte: BioCommunications LLC Publicador: BioCommunications LLC
Tipo: Artigo de Revista Científica
Publicado em /05/2004 EN
Relevância na Pesquisa
46.08%
Persuading MCOs and employers to buy into the cost of biotech therapies means defining biologics’ value proposition from a payer’s viewpoint.

Partnering with the NIH: Now part of the “Value Proposition” for start-ups

Ferguson, Steven M.
Fonte: PubMed Publicador: PubMed
Tipo: Artigo de Revista Científica
Publicado em 01/04/2012 EN
Relevância na Pesquisa
46.17%
With its “value proposition” statement a start-up company needs to convince potential investors or pharma partners how it will add more value or solve a problem better than others. High value, low cost assets such as those from the NIH ranging from technology to funding to assistance provide such biomedical firms an excellent jump-start in reaching their goals.

A FRAMEWORK FOR ACHIEVING LIFECYCLE VALUE IN AEROSPACE PRODUCT DEVELOPMENT

Stanke, Alexis
Fonte: International Council of Aeronautical Sciences Publicador: International Council of Aeronautical Sciences
Tipo: Conferência ou Objeto de Conferência Formato: 69557 bytes; application/pdf
EN_US
Relevância na Pesquisa
46.06%
Creation of lifecycle value - a balance of performance with cost and other attributes - represents a challenge for the development of aerospace products in the twenty-first century. This paper examines the concept of lifecycle value that stems from existing approaches of value management and analysis, lifecycle costing, and systems engineering. To ascertain common characteristics of lifecycle value creation, case studies were done for four aircraft programs: F/A- 18E/F, JAS 39 Gripen, F-16C/D, and B-777. A lifecycle value creation framework is introduced, comprised of three phases: value identification, value proposition, value delivery. Based upon observed practices in the four case studies, six value creation attributes were identified. Capability maturity models for the six attributes and three value creation phases are presented. The resulting framework represents a starting point for programs seeking to create lifecycle value for aerospace products.; Delivered at ICAS 2002 Congress.

Mensuração contábil dos créditos de carbono no Brasil, China e Índia; Accounting measurement of carbon credits in Brazil, China and India.

Souza, Valdiva Rossato de
Fonte: Biblioteca Digitais de Teses e Dissertações da USP Publicador: Biblioteca Digitais de Teses e Dissertações da USP
Tipo: Tese de Doutorado Formato: application/pdf
Publicado em 09/04/2015 PT
Relevância na Pesquisa
36.05%
A presente pesquisa teve como objetivo identificar a incidência de impactos econômicos no patrimônio das empresas brasileiras, chinesas e indianas provocados pela mensuração e reconhecimento ao valor justo dos ativos provenientes de Reduções Certificadas de Emissões (RCEs) geradas em seus processos produtivos, com a implementação de projetos de Mecanismos de Desenvolvimento Limpo (MDLs), durante o período de 2005 a 2012. Consideraram-se os estímulos oferecidos com as diretrizes do Protocolo de Quioto e a representatividade de implementações de projetos de MDLs da China, da Índia e do Brasil, para apresentar, com base em pesquisas descritiva, analítica e quantitativa, uma proposta de mensuração contábil das RCEs, capaz de evidenciar os fluxos futuros de seus benefícios econômicos, partindo-se do modelo de Ratnatunga, Jones e Balachandran (2011). Para tanto, trabalhou-se com a hipótese de que as RCEs não estão sendo mensuradas ao valor justo enquanto ativo, fato este que tem inviabilizado a evidenciação dos efeitos patrimoniais dos fluxos de caixa futuros. Descreveu-se a teoria da mensuração contábil como suporte ao valor justo; discutiu-se os padrões contábeis existentes nos países mencionados e as principais características que envolvem as adoções das International Financial Reporting Standards (IFRSs) em cada um deles...

A study of proposition and modality focusing on epistemic modals in the Japanese language

Matsushita, Kazuyuki
Fonte: Universidade Nacional da Austrália Publicador: Universidade Nacional da Austrália
Tipo: Thesis (PhD); Doctor of Philosophy (PhD)
EN
Relevância na Pesquisa
36.29%
This study discusses proposition and modality in the Japanese language, focusing on epistemic modals. In the literature of modality recently, detailed discussions of individual modals have been made to clarify their function. However, clear definitions of proposition and modality have not yet been adequately provided. The issue about whether morphemes such as ta (tense/aspect) and masu (honorific) belong to the modality part has not yet been clarified, and the issue of clarification of the difference between the similar modals yōda and rashii remains unclear. Hence, the first main question concerns whether the sentence consists of proposition and modality (including the classification of modality). The second is how epistemic modals function (whether they express subjectivity or objectivity, and how different similar modals are). In addressing these questions, the study analyses actual examples used in novels and critical essays by use of the phrase-additional and the modal-substitutional methods. Modals used at the end of a sentence are focused on, so modality-expressions appearing at the beginning and in the middle of a sentence are excluded from the subject of this study. This study starts with newly proposing definitions of proposition and modality to distinguish between the two...

An e-portrait of international business schools’ strategy: an exploratory study on business strategy and value proposition as reflected by internationally accredited business schools’ web sites

Santos, Maria João Sousa Inácio dos
Fonte: Instituto Universitário de Lisboa Publicador: Instituto Universitário de Lisboa
Tipo: Dissertação de Mestrado
Publicado em //2014 ENG
Relevância na Pesquisa
46.17%
Dissertation Master in Management / I23 - Higher Education Research Institutions; M16 - International Business Administration; Surrounded by and born out of an increasingly borderless, competitive and customer-centred world, business schools are being pushed into replacing the typical educational ad-hoc management by a more strategic and market-driven approach. However, due to the so-claimed specificities of educational service and the academic ambitions of business schools, this path is neither consensual nor generalised. This study looks into international business schools’ web sites as a “shop window” to their choices of resources and interaction with the environment, as well as a “counter” where a service experience is provided to the different stakeholders. Therefore the web site content of a selected group of internationally accredited and/or ranked business schools across the globe has been explored, by analysing homepage content and specific pages about the school, for references to pre-defined strategy and marketing variables. Findings are that even among schools that share some common standards, there is a wide diversity of scenarios, where strategy and value are absent, vague or, in a few cases, well defined and differentiated. Many schools still need to be more strategic about their choices...

Criação de valor compartilhado nas organizações : um estudo de caso na empresa Centésimo

Santos, Tomás Susin dos
Fonte: Universidade Federal do Rio Grande do Sul Publicador: Universidade Federal do Rio Grande do Sul
Tipo: Trabalho de Conclusão de Curso Formato: application/pdf
POR
Relevância na Pesquisa
36.05%
O presente trabalho analisa a geração de valor compartilhado na empresa Centésimo. Valor compartilhado é um conceito trazido por Kramer e Porter, em 2006, e melhor desenvolvido no ano de 2011. A criação de valor compartilhado significa a geração de valor para a competitividade da empresa e, principalmente, para a sociedade na qual a mesma está inserida. A visão antiga do capitalismo sempre enxergava as empresas como sendo suficientemente benignas à sociedade pelo fato de gerarem lucro, consumo, investimentos, empregos e impostos. Porém essa nova visão defende que as empresas devem sim se preocupar com o impacto social que estão causando, haja vista a interdependência que existe entre empresas e sociedade. Para a realização do trabalho primeiramente foi realizada a análise teórica do conceito de valor compartilhado. Depois, a teoria foi cruzada com a realidade da empresa Centésimo. Foram realizadas entrevistas em profundidade com dois sócios da empresa e reflexões individuais do autor do trabalho, que é também o terceiro sócio. Por fim, a partir dos insumos obtidos nas etapas anteriores, foram sugeridas ações para a empresa aumentar sua geração de valor compartilhado. Como a empresa se encontra no início de suas operações...

Modelos de negócio para startups : o complemento value proposition canvas na metodologia business model canvas

Silva, Patrícia de Jesus
Fonte: Instituto Superior de Economia e Gestão Publicador: Instituto Superior de Economia e Gestão
Tipo: Dissertação de Mestrado
Publicado em //2012 POR
Relevância na Pesquisa
66.33%
Mestrado em Gestão e Estratégia Industrial; O crescente aparecimento de metodologias para auxílio à conceção de novos empreendimentos, incluindo startups, obriga à necessidade de avaliar a relevância e contexto das mesmas, face à abrangente temática dos modelos de negócio, suas formas de design e avaliação, e ao contexto económico atual que influencia o circundante ecossistema empresarial. Este trabalho visa a comparação de algumas metodologias e a influência que as mesmas têm na conceção da proposta de valor para um modelo de negócio, sublinhando alguma flexibilidade comparativamente aos planos de negócio utilizados até então. Para realização de um estudo exploratório e aplicação de conceitos, foi concebida uma proposta de valor e o correspondente modelo de negócio para a Startup "Y".; The increasing emergence of methodologies to aid conception of new projects, including startups, requires the need to assess the relevance and context of the same, given the comprehensive business models body of knowledge, which comprehends their design and evaluation, and the current economic context that influences companies ecosystems. This study aims to compare the influence of some methodologies on the design of the value proposition of a business model...

Value, Variety and Viability: Designing For Co-creation in a Complex System of Direct and Indirect (goods) Service Value Proposition

Ng, Irene; Briscoe, Gerard
Fonte: Universidade Cornell Publicador: Universidade Cornell
Tipo: Artigo de Revista Científica
Publicado em 10/11/2011
Relevância na Pesquisa
46.25%
While service-dominant logic proposes that all "Goods are a distribution mechanism for service provision" (FP3), there is a need to understand when and why a firm would utilise direct or indirect (goods) service provision, and the interactions between them, to co-create value with the customer. Three longitudinal case studies in B2B equipment-based 'complex service' systems were analysed to gain an understanding of customers' co-creation activities to achieve outcomes. We found the nature of value, degree of contextual variety and the firm's legacy viability to be viability threats. To counter this, the firm uses (a) Direct Service Provision for Scalability and Replicability, (b) Indirect Service Provision for variety absorption and co-creating emotional value and customer experience and (c) designing direct and indirect provision for Scalability and Absorptive Resources of the customer. The co-creation of complex multidimensional value could be delivered through different value propositions of the firm. The research proposes a value-centric way of understanding the interactions between direct and indirect service provision in the design of the firm's value proposition and proposes a viable systems approach towards reorganising the firm. The study provides a way for managers to understand the effectiveness (rather than efficiency) of the firm in co-creating value as a major issue in the design of complex socio-technical systems. Goods are often designed within the domain of engineering and product design...

Dirt, Gravity, and Lunar-Based Telescopes: The Value Proposition for Astronomy

Lester, Dan
Fonte: Universidade Cornell Publicador: Universidade Cornell
Tipo: Artigo de Revista Científica
Publicado em 16/02/2007
Relevância na Pesquisa
46.17%
The lunar surface has historically been considered an optimal site for a broad range of astronomical telescopes. That assumption, which has come to be somewhat reflexive, is critically examined in this paper and found to be poorly substantiated. The value of the lunar surface for astronomy may be broadly compelling only in comparison to terrestrial sites. It is suggested here that the development and successful operation of the Hubble Space Telescope marked a turning point in the perception of value for free-space siting of astronomical telescopes, and for telescopes on the Moon. As the astronomical community considers the scientific potential of the Vision for Space Exploration (VSE) and the return to the Moon in particular, it should construct a value proposition that includes the tools, technology, and architecture being developed for this return, as these can well be seen as being more astronomically enabling than the lunar surface itself - a destination that offers little more than rocks and gravity. While rocks and gravity may offer astronomical opportunity in certain scientific niches, our attention should be focused on the striking potential of human and robotic dexterity across cis-lunar space. It is this command of our environs that the VSE truly offers us.; Comment: to appear in proceedings of "Astrophysics Enabled by the Return to the Moon" STScI 11/28-30/06

Value, Variety and Viability: New Business Models for Co-Creation in Outcome-based Contracts

Ng, Irene; Briscoe, Gerard
Fonte: Universidade Cornell Publicador: Universidade Cornell
Tipo: Artigo de Revista Científica
Publicado em 22/11/2012
Relevância na Pesquisa
36.03%
We propose that designing a manufacturer's equipment-based service value proposition in outcome-based contracts is the design of a new business model capable of managing threats to the firm's viability that can arise from the contextual variety of use that customers may subject the firm's value propositions. Furthermore, manufacturers need to understand these emerging business models as the capability of managing both asset and service provision to achieve use outcomes with customers, including emotional outcomes such as customer experience. Service-Dominant Logic proposes that all "goods are a distribution mechanism for service provision", upon which we propose a value-centric approach to understanding the interactions between the asset and service provision, and suggest a viable systems approach towards reorganising the firm to achieve such a business model. Three case studies of B2B equipment-based service systems were analysed to understand customers' co-creation activities in achieving outcomes, in which we found that the co-creation of complex multi-dimensional value could be delivered through the different value propositions of the firm catering to different aspects (dimensions) of the value to be co-created. The study provides a way for managers to understand the effectiveness (rather than efficiency) of firms in adopting emerging business models that design for value co-creation in what are ultimately complex socio- technical systems.; Comment: 26 pages...

A value mapping tool for sustainable business modelling

Bocken, Nancy M. P.; Short, S.; Rana, P.; Evans, S.
Fonte: Emerald Publicador: Emerald
Tipo: Article; accepted version
EN
Relevância na Pesquisa
36.26%
This is the accepted version of the original article published in Corporate Governance and available online at http://www.emeraldinsight.com/journals.htm?articleid=17094853. This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here (https://www.repository.cam.ac.uk/handle/1810/245028). Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.; Purpose ? Although business models that deliver sustainability are increasingly popular in the literature, few tools that assist in sustainable business modelling have been identified. This paper investigates how businesses might create balanced social, environmental and economic value through integrating sustainability more fully into the core of their business. A value mapping tool is developed to help firms create value propositions better suited for sustainability. Design/methodology/approach ? In addition to a literature review, six sustainable companies were interviewed to understand their approaches to business modelling, using a case study approach. Building on the literature and practice, a tool was developed which was pilot tested through use in a workshop. The resulting improved tool and process was subsequently refined through use in 13 workshops. Findings ? A novel value mapping tool was developed to support sustainable business modelling...

The flex consulting project business plan and value proposition

Passos, Carlos Daniel
Fonte: Instituto Universitário de Lisboa Publicador: Instituto Universitário de Lisboa
Tipo: Dissertação de Mestrado
Publicado em //2010 ENG
Relevância na Pesquisa
66.24%
Project submitted as partial requirement for the conferral of Master in International Management / JEL Classification: Startups (M13), IT Management (M15); This study presents the business plan and value proposition for the startup company named Flex Consulting. The project explains the strategic vision and creation process of this new business venture in IT management consulting. The main goal of the Flex Consulting company is to create integrated business solution to compete in the global market. The most important concept is based in the innovative philosophy in business consulting: proper methods to work with the corporate core knowledge resources and the use of essential tools to promote the collaborative work. Another important aspect is the creation of a multidisciplinary corporate knowledge base to operate in multiplatform: global solutions for vertical requirements. The author firmly believes that the adoption of business consulting solutions oriented to the problem solving, the regular focus on multidisciplinary knowledge embodied with organic flexibility and agile tools practice for new situations will provide a solid source of competitive advantage. It is also considered the creation of business solutions based on crowdsourcing systems...

Geração e gestão do valor por meio de métricas baseadas nas perspectivas do capital intelectual; Generación y gestión de valor por medio de métricas basadas en las perspectivas del capital intelectual; Creating and managing value through metrics based on the perspectives of intellectual capital

Rezende, José Francisco de Carvalho; Avila, Marcos; Maia, Renata Sitônio
Fonte: Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade Publicador: Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade
Tipo: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion; Artigo Avaliado pelos Pares Formato: application/pdf
Publicado em 01/03/2012 POR
Relevância na Pesquisa
36.05%
No presente estudo, tomou-se como ponto de partida pesquisa em que se discutem possibilidades de as empresas alcançarem valor superior com base no alinhamento estratégico, na gestão do capital intelectual e na adoção do Balanced Scorecard (BSC). Investigou-se a associação entre a geração de valor e os componentes do capital intelectual segundo preceitos, entre outros, de Stewart (1999; 2001) M'Pherson e Pike (2001) e Kaplan e Norton (2004), além de trazer à tona a questão da implementação e extensão da utiliza- ção do Balanced Scorecard. As proxies empregadas para caracte- rizar geração de valor foram a média do price-to-book value (razão entre o valor de mercado e o valor patrimonial) e o retorno médio das ações no período estudado. Para caracterizar os componentes do capital intelectual, adotaram-se índices computados a partir da percepção de executivos de topo responsáveis por processos corporativos de planejamento e controle, com base na revisão de literatura e com base em procedimento de fatoração. O estudo utilizou testes não paramétricos para identificar se há evidências de diferente apreciação e retorno no mercado acionário para segmentos homogêneos de empresas com perfis diferenciados quanto aos índices de capital intelectual. Os resultados mostraram-se conclusivos e significantes - em reforço à proposição de sintonia entre a percepção do valor sob o enfoque do mercado de capitais e a percepção da performance em múltiplas perspectivas por parte de gestores. Quanto à adoção do BSC...

A concentrating solar power value proposition for South Africa

Gauché,Paul; von Backström,Theodor W; Brent,Alan C
Fonte: Journal of Energy in Southern Africa Publicador: Journal of Energy in Southern Africa
Tipo: Artigo de Revista Científica Formato: text/html
Publicado em 01/01/2013 EN
Relevância na Pesquisa
46.08%
ABSTRACT Concentrating solar power (CSP) offers the potential for a high degree of localization and an alternative strategy to meet electricity demand for South Africa in a future of uncertain conventional resources. The integrated resource plan (IRP) makes strides to introduce renewables to the electricity generation system by 2030, but we argue that the proposed energy mix is too reliant on resources that are not only unsustainable but also at risk in the short to medium term. Coal and other conventional resources may be more limited than originally anticipated, which if true, requires action to be taken soon. CSP is currently the only sustainable and dispatchable energy technology that could domestically supply a significant portion of South Africa's electricity needs. A balanced mix of PV, wind and CSP can provide the energy supply needed in South Africa, but steps are required soon to take advantage of the localization potential and excellent sustainable energy resources.

An engineering approach to an integrated value proposition design framework

van der Merwe,C.; van Rensburg,A.; Schutte,C.S.L.
Fonte: South African Journal of Industrial Engineering Publicador: South African Journal of Industrial Engineering
Tipo: Artigo de Revista Científica Formato: text/html
Publicado em 01/05/2015 EN
Relevância na Pesquisa
46.24%
Numerous problems with product quality and time-to-market launches can be traced back to how the product lifecycle process is managed within the organisation. This article provides insight into how an integrated value proposition design framework shifts product lifecycle management from a product-centric view to a customer-centric view, through the use of good engineering practices as found in the systems engineering discipline. Combining this with methods and tools such as the Refined Kano model, Blue Ocean strategy, and the Generalised Bass model enables the organisation to enhance product and service quality while reducing the time-to-market for new value proposition launches.