Visual communication is the key to maintaining any kind of corporate style.
Companies rely on a variety of visual aids to communicate their image to the public.
The desired image that each company has of themselves can be communicated to the
public through a corporate signature, a logotype, symbols, typefaces and corporate col
ors. All of these visual communicators help the public to identify the company, its sub
sidiaries, its activities and its involvement with the public.
Companies often have so many visual aids that they have to be outlined in a corporate
style manual. A corporate style manual takes into consideration many areas, and
depending on the size of the company (i.e., small, medium and large), these areas can
be neatly mapped out and specified for reference. In other words, all of the areas of cor
porate style a corporate signature, a logotype, symbols, typefaces and corporate col
ors are clearly illustrated and spelled-out, so to speak, in the form of a manual that
must be followed by all members of the company when representing their company,
graphically or otherwise.
Incorporated in this thesis project will not only be a more complete understanding of
corporate style, but instructions and illustrations on how to create a corporate style