Página 1 dos resultados de 1743 itens digitais encontrados em 0.016 segundos

Gestão de marcas por meio das redes sociais: um estudo sobre a utilização do facebook; Brand Management through Social Networking: A study about the use of Facebook

Batista, Flávia Preuss Siqueira
Fonte: Biblioteca Digitais de Teses e Dissertações da USP Publicador: Biblioteca Digitais de Teses e Dissertações da USP
Tipo: Dissertação de Mestrado Formato: application/pdf
Publicado em 28/09/2011 PT
Relevância na Pesquisa
66.18%
Este estudo aborda a utilização das mídias sociais como ferramenta para gestão de marcas. O tema se demonstra relevante por tratar de três assuntos considerados importantes na atualidade: gestão de marcas, marketing de relacionamento e redes sociais no ambiente virtual. A proposta do estudo é explorar se as organizações estão estabelecendo um relacionamento com seus clientes de forma que este promova o brand equity por meio do uso das redes sociais. Para se atingir os objetivos do estudo, foi realizada uma pesquisa exploratória de cunho qualitativo em que os dados foram coletados a partir do método netnográfico, ou seja, a partir da observação das informações que foram disponibilizadas publicamente nas páginas das marcas Coca-Cola, Microsoft e Google no site Facebook. A análise da pesquisa permitiu concluir que as três marcas observadas estão atuando no Facebook com o objetivo de se relacionar com seus consumidores, sendo que seu uso permite o engajamento natural das pessoas - seja por meio das mensagens postadas, que devem ser simples e conter em sua essência um conteúdo que promova o diálogo, a interação e confiança entre os participantes, evitando um teor que fale de si mesmo, ou seja por meio das ferramentas disponibilizadas.; This study addresses the use of social media as a tool for brand management. This is a (highly) relevant theme because it deals with three matters of current importance: brand management...

Uso das ferramentas de redes sociais em bibliotecas universitárias: um estudo exploratório na UNESP, UNICAMP e USP; Use of social networking sites in academic libraries: an exploratory study in UNESP, UNICAMP and USP

Aguiar, Giseli Adornato de
Fonte: Biblioteca Digitais de Teses e Dissertações da USP Publicador: Biblioteca Digitais de Teses e Dissertações da USP
Tipo: Dissertação de Mestrado Formato: application/pdf
Publicado em 01/10/2012 PT
Relevância na Pesquisa
66.19%
O objetivo da pesquisa é avaliar a contribuição das ferramentas de redes sociais da Web na melhoria da comunicação e da qualidade dos serviços e produtos das bibliotecas universitárias. A pesquisa é de caráter exploratório com abordagem quantitativa e qualitativa, por meio da aplicação de questionário às bibliotecas da UNESP, UNICAMP e USP e de entrevista a uma amostra de bibliotecas dessas instituições. Os resultados revelam que as bibliotecas estão, ainda, em um estágio de experimentação com relação à utilização das redes sociais. Verifica-se que as ferramentas possibilitam novas formas de comunicação e de divulgação de informações, serviços e produtos para as bibliotecas, bem como de capacitação para seus usuários, o que resulta em inovações e agrega valor aos processos já existentes. Ao mesmo tempo, entende-se que as redes sociais não se caracterizam apenas como espaços de comunicação e divulgação, mas também de participação, colaboração e interação algo ainda, pouco explorado pelas bibliotecas consultadas. Apesar disso, acredita-se que as redes sociais podem contribuir na melhoria da comunicação e da qualidade dos serviços e produtos bibliotecários.; The objective of this research is to evaluate the contribution of social networking sites of the Web in improving communication and the quality of services and products offered in academic libraries. This is an exploratory research with quantitative and qualitative approaches. We have submitted questionnaires to the libraries of UNESP (São Paulo State University)...

O poder em ambientes digitais de redes sociais: como a comunicação e a internet influenciam o exercício e a manifestação do poder na contemporaneidade; Power in digital social networking environments: how communication and internet influence the contemporary practice and manifestation of power.

Sousa, André de Abreu de
Fonte: Biblioteca Digitais de Teses e Dissertações da USP Publicador: Biblioteca Digitais de Teses e Dissertações da USP
Tipo: Dissertação de Mestrado Formato: application/pdf
Publicado em 31/10/2011 PT
Relevância na Pesquisa
66.29%
A questão do poder e seu exercício tem sido objeto de estudo desde o século XVI. Entretanto, apesar da influência e relevância destes trabalhos, todos foram realizados em períodos históricos e contextos sociais bastante distintos daqueles encontrados na contemporaneidade. Autores como Octavio Ianni e Manuel Castells, conscientes do papel que a comunicação e as tecnologias da informação possuem nos processos comunicacionais responsáveis pela construção de significado na mente humana - os mesmos responsáveis pelo exercício do poder, lançam mão de pesquisas que buscam revistar a questão do poder à luz da contemporaneidade. Entretanto, o fato de os brasileiros figurarem frequentemente na lista de países que mais tempo permanecem em sites de redes sociais influenciaria esta relação entre poder e comunicação no contexto do Brasil? O que é poder à luz dos sites de redes sociais e como ele é exercido nestes ambientes? Os conceitos clássicos sobre o assunto permanecem válidos na realidade contemporânea? A busca pelas respostas a estas questões foi realizada por meio de um estudo de caso tomando como base o site de rede social Twitter e a maneira como ele foi apropriado pelo brasileiro. Os resultados apontam que sim...

Hurly Burly: An experimental framework for sound based social networking

Cordeiro, João; Makelberge, Nicolas
Fonte: Universidade Católica Portuguesa Publicador: Universidade Católica Portuguesa
Tipo: Outros
Publicado em //2010 ENG
Relevância na Pesquisa
66.17%
This project deals with the topic of social interrelations; its aim is to achieve a deeper understanding of the underlying mechanisms of these relations through the use of sound and mobile devices/ubiquitous computing. The proposed framework follows two interdependent directions: 1) using environmental sounds as input data for context analysis, 2) using sound as an output to express results (sonification). This project is part of a long-term research project concerning sound based social networks, conducted at the Research Centre for Science and Technology in Arts (CITAR). The aim of this paper is to share some initial results, both practical and conceptual in form of a related work overview on social networking technologies, a conceptual design for a Facebook® application based on the project initial idea (including an IPhone® graphic interface proposal) and last but not least, an experimental framework for data communication between an IPhone® and a computer (using Pure Data through

Enterprise Social Networking

Laan, Arjan Van Der
Fonte: Universidade Nova de Lisboa Publicador: Universidade Nova de Lisboa
Tipo: Dissertação de Mestrado
Publicado em 15/11/2013 ENG
Relevância na Pesquisa
66.26%
Microblogging in the workplace as a functionality of Enterprise Social Networking (ESN) platforms is a relatively new phenomenon of which the use in knowledge work has not yet received much attention from research. In this cross-sectional study, I attempt to shed light on the role of microblogging in knowledge work. I identify microblogging use practices of knowledge workers on ESN platforms, and I identify its role in supporting knowledge work performance. A questionnaire is carried out among a non-representative sample of knowledge workers. The results shed light on the purposes of the microblogging messages that knowledge workers write. It also helps us find out whether microblogging supports them in performing their work. The survey is based on existing theory that supplied me with possible microblog purposes as well as theory on what the actions of knowledge workers are. The results reveal that “knowledge & news sharing”, “crowd sourcing”, “socializing & networking” and “discussion & opinion” are frequent microblog purposes. The study furthermore shows that microblogging benefits knowledge workers’ work. Microblogging seems to be a worthy addition to the existing means of communication in the workplace, and is especially useful to let knowledge...

Can We Apply Principles From Social Networking To Healthcare Informatics For Intelligent Data Analytics?

Shields, Andrew; Datta, Shoumen
Fonte: MIT - Massachusetts Institute of Technology Publicador: MIT - Massachusetts Institute of Technology
Tipo: Artigo de Revista Científica
EN
Relevância na Pesquisa
66.2%
Extracting the principles associated with complexity theory and swarm intelligence has offered practical solutions for routing and scheduling. Reality mining and its link with social networking relationships may yield pragmatic ideas applicable to many fields including business services and healthcare analytics. In healthcare, the focus is on the patient and physiological systems generate patient data. Since human physiology is highly integrated and always strives to maintain biologically relevant equilibrium, it follows, naturally, that physiological data and variables are likely to be co-integrated. Because physiological systems always strive to maintain homeostasis, it follows, that the focus of physiology is to attain equilibrium where various interacting components possess information about the functional status of other components. The physiological state, may, therefore, be viewed as a healthcare service system which is amenable to data analytics using the principles of Nash Equilibrium. In sharp contrast, the healthcare industry, like most businesses, suffers from chronic information asymmetry of data and information about its supply chain network. Information asymmetry in the complex and inter-related healthcare network may offer grounds to explore potential benefits to the industry if information asymmetry could be reduced through appropriate acquisition of data including real-time data. Availability of high volume data may improve forecasting in healthcare sectors related both to service and the business. But...

Students’ Use and Perceptions of Social Networking Technologies: Connections to Reading, Reading Ability, and Self-Perception

Bishop, Sarah
Fonte: Brock University Publicador: Brock University
Relevância na Pesquisa
66.2%
Abstract This study was undertaken to examine traditional forms of literacy and the newest form of literacy: technology. Students who have trouble reading traditional forms of literacy tend to have lower self-esteem. This research intended to explore if students with reading difficulties and, therefore, lower self-esteem, could use Social Networking Technologies including text messaging, Facebook, email, blogging, MySpace, or Twitter to help improve their self-esteem, in a field where spelling mistakes and grammatical errors are commonplace, if not encouraged. A collective case study was undertaken based on surveys, individual interviews, and gathered documents from 3 students 9-13 years old. The data collected in this study were analyzed and interpreted using qualitative methods. These cases were individually examined for themes, which were then analyzed across the cases to examine points of convergence and divergence in the data. The research found that students with reading difficulties do not necessarily have poor self-esteem, as prior research has suggested (Carr, Borkowski, & Maxwell, 1991; Feiler, & Logan, 2007; Meece, Wigfield, & Eccles, 1990; Pintirch & DeGroot, 1990; Pintrich & Garcia, 1991). All of the participants who had reading difficulties...

The JOYN 2.0 project social networking and language learning: some preliminary insights

Riordan, Elaine; James, Phil
Fonte: University of Limerick Publicador: University of Limerick
Tipo: info:eu-repo/semantics/conferenceObject; all_ul_research; ul_published_reviewed
ENG
Relevância na Pesquisa
66.31%
peer-reviewed; The introduction of social networking in language learning is becoming increasingly important, and as a result, teachers require new skills in their newfound roles as moderators of informal online learning. This paper presents details about a two-year EU Lifelong Learning funded project, namely JOYN 2.0, which aims to promote language learning through social networking http://www.joynlanguages.eu/. The JOYN 2.0 projects examines the process of moderating language learning through the use of social networking by effectively using on-line tools, collaborative learning and autonomous learning opportunities; by enhancing the role of media, particularly on-line media and social media, in language learning; by strengthening cooperation between social media/networks, commercial providers of online learning opportunities and language teaching professionals; and by using more fully the potential of (a) on-line learning resources (b) collaborative learning in social networks; (c) tools such as the Common European Framework of Reference for Languages (CEFRL) and the European Language Portfolio (ELP). There are six partners involved in this project stemming from Ireland, UK, Lithuania, Latvia and Greece. Our task in the UK was to train language teachers for the role as moderators in an informal online learning environment. This was achieved by means of a two-day training event. The next step was for the partner institutions to set up social networks in their respective languages for online learning. To this end...

Utilising online social networking tools for first and final year design education.

McCarthy, Josh
Fonte: Universidade de Adelaide Publicador: Universidade de Adelaide
Tipo: Tese de Doutorado
Publicado em //2012
Relevância na Pesquisa
66.34%
This thesis investigates the evolving learning needs and expectations of modern day higher education students in Australia, and explores the efficacy of online social networking tools within design and digital media education. This research is concerned with tertiary students at both first and final year levels, and also focuses on the international student experience within Australia. The principle aims of the research are a) to determine the effectiveness of social networking sites for improving the first year learning experience by establishing connections, both academic and social, between students, specifically connections between local and international students; and b) to establish networking opportunities for final year design students with relevant professionals, including recent graduates and industry leaders. The core research is conducted through two case studies, focussing on the use of Facebook as an online learning environment for both first and final year education. The first year case study uses the course Imaging Our World as an academic platform, and is analysed from 2008 to 2011. The final year case study uses the Master of Design with Digital Media program as an academic platform, and is analysed from 2009 to 2011. From 2008 to 2011 first year students engaged with their peers through an online forum in Facebook...

Recursos humanos 2.0: las redes sociales en el reclutamiento de personal; Human resources 2.0: social networking employers recruitment

Ruiz Pelayo, Patricia
Fonte: Universidade de Cantabria Publicador: Universidade de Cantabria
Tipo: Trabalho de Conclusão de Curso
SPA
Relevância na Pesquisa
66.29%
RESUMEN: El objetivo de este trabajo es analizar la utilización de redes sociales en el ámbito interno de la empresa respecto a la gestión de los recursos humanos, principalmente en el proceso de reclutamiento. Las prácticas tradicionales de reclutamiento ya no resultan tan eficientes en el nuevo escenario de conectividad y conexiones; las empresas necesitan estar presentes en las redes sociales, construyendo su imagen de marca y reclutando potenciales candidatos y para ello necesitan diseñar una estrategia de reclutamiento en redes sociales. El término redes sociales o social networking no hace referencia a un solo canal o vía para la captación de talento, sino que se pueden distinguir distintos tipos de aplicaciones y redes (personales, profesionales, etc.) sobre las que se proporcionan características y aplicaciones. Aunque son muchas e indudables las ventajas que esta fuente de reclutamiento proporciona a las empresas, también se ponen de manifiesto algunos inconvenientes como los referentes al candidato pasivo, la huella digital y el cibervetting.; ABSTRACT: The aim of this work is to analyze the use of social networking in the internal area of the company in relation with human resources management, especially in the recruitment process. Nowadays...

The vulnerability of social networking media and the insider threat : new eyes for bad guys

Lenkart, John J.
Fonte: Monterey, California. Naval Postgraduate School Publicador: Monterey, California. Naval Postgraduate School
Tipo: Tese de Doutorado Formato: xvi, 67 p. : col. ill., col maps. ;
Relevância na Pesquisa
56.3%
CHDS State/Local; Approved for public release; distribution is unlimited; Social networking media introduces a new set of vulnerabilities to protecting an organization's sensitive information. Competitors and foreign adversaries are actively targeting U.S. industry to acquire trade secrets to undercut U.S. business in the marketplace. Of primary concern in this endeavor is an insider's betrayal of an organization, witting or unwitting, by providing sensitive information to a hostile outsider that negatively impact an organization. A common existing technique to enable this breach of sensitive information is social engineering the attempt to elicit sensitive information by obscuring the true motivation and/or identity behind the request. Social engineering, when coupled with the new and widespread use of social networking media, becomes more effective by exploiting the wealth of information found on the social networking sites. This information allows for more selective targeting of individuals with access to critical information. This thesis identifies the vulnerabilities created by social networking media and proposes a mitigation and prevention strategy that couples training and awareness with active surveys and monitoring of critical persons within an organization.

The Role of Social Networking as a Medium for Memorialization in Emerging Adults

Hieftje, Kimberly
Fonte: [Bloomington, Ind.] : Indiana University Publicador: [Bloomington, Ind.] : Indiana University
Tipo: Doctoral Dissertation
EN
Relevância na Pesquisa
66.4%
Thesis (Ph.D.) - Indiana University, School of Health, Physical Education and Recreation, 2009; After the death of a loved one, social networking sites may provide several important functions in relation to feeling connected to the deceased as well as others during grief. Logistically, because social networking sites can be accessed at any time of the day from anywhere in the world, bereaved individuals are able to connect with their social network whenever the desire arises. This may be especially important to college students who may be hundreds of miles away from their family and friends or access to their deceased friend's gravesite. Feeling connected to others during grief may also provide a much needed sense of comfort and community for the bereaved, which may not be readily available away from home. The focus of the study was to examine the meanings participants in emerging adulthood attribute to a deceased loved one's social networking Webpage. Continuing bonds with the deceased were also explored. Biographic-Narrative-Inquiry-Methodology (BNIM) methodology, which is used for exploring the lived-experiences through biographic narrative interviews, was used to collect and analyze data for this research which included a systematic approach to interview methods...

Towards a Privacy-enhanced Social Networking Site

Ho, Ai Thanh
Fonte: Université de Montréal Publicador: Université de Montréal
Tipo: Thèse ou Mémoire numérique / Electronic Thesis or Dissertation
EN
Relevância na Pesquisa
66.22%
L’avénement des réseaux sociaux, tel que Facebook, MySpace et LinkedIn, a fourni une plateforme permettant aux individus de rester facilement connectés avec leurs amis, leurs familles ou encore leurs collègues tout en les encourageant activement à partager leurs données personnelles à travers le réseau. Avec la richesse des activités disponibles sur un réseau social, la quantité et la variété des informations personnelles partagées sont considérables. De plus, de part leur nature numérique, ces informations peuvent être facilement copiées, modifiées ou divulguées sans le consentement explicite de leur propriétaire. Ainsi, l’information personnelle révélée par les réseaux sociaux peut affecter de manière concrète la vie de leurs utilisateurs avec des risques pour leur vie privée allant d’un simple embarras à la ruine complète de leur réputation, en passant par l’usurpation d’identité. Malheureusement, la plupart des utilisateurs ne sont pas conscients de ces risques et les outils mis en place par les réseaux sociaux actuels ne sont pas suffisants pour protéger efficacement la vie privée de leurs utilisateurs. En outre, même si un utilisateur peut contrôler l’accès à son propre profil...

Professional Use of the Social Networking Service Twitter in Composing the Spanish Newspaper El Pais; El uso profesional de la red social Twitter en la redacción del diario español El País; O uso profissional da rede social Twitter na redação do jornal espanhol El País

Marta-Lazo, Carmen; Universidad de Zaragoza; Garcia-Idiakez, Mikel; Universidad Nacional a Distancia (UNED)
Fonte: Universidad de la Sabana Publicador: Universidad de la Sabana
Tipo: info:eu-repo/semantics/article; análisis de contenido y discurso; info:eu-repo/semantics/publishedVersion
SPA
Relevância na Pesquisa
66.11%
The article presents the results of a study on how the professional journalists of El Pais use the social networking service Twitter, the role this tool plays in their information-communication work, and the value they afford to it. The authors conclude the professionals in question see Twitter as being useful in their daily work and believe it has journalistic value and professional validity.; Este artículo presenta los resultados de una investigación sobre el uso profesional que hacen los periodistas del diario El País de la red social Twitter, el lugar que ocupa esta herramienta en su labor informativo-comunicativa y la valoración que hacen de ella. Concluimos que los profesionales le otorgan utilidad para su trabajo diario, valor periodístico y validez profesional. ; Este artigo apresenta os resultados de uma pesquisa sobre o uso profissional que os jornalistas do jornal El País fazem da rede social Twitter, o lugar que ocupa essa ferramenta em seu trabalho informativo-comunicativo e a valorização que fazem dela. Concluímos que os profissionais outorgam utilidade a essa ferramenta para seu trabalho diário, valor jornalístico e validade profissional.

Inter-Social-Networking: Accounting for Multiple Identities

Price, Dominic; McAuley, Derek; Mortier, Richard; Greenhalgh, Chris; Brown, Michael; Angelopoulos, Spyros
Fonte: Springer Publicador: Springer
Tipo: Article; accepted version
EN
Relevância na Pesquisa
66.26%
This is the author accepted manuscript. The final version is available from Springer via http://dx.doi.org/10.1007/978-3-319-20367-6_24; We argue that the current approaches to online social networking give rise to numerous challenges regarding the management of the multiple facets of people?s digital identities within and around social networking sites (SNS). We propose an architecture for enabling people to better manage their SNS identities that is informed by the way the core Internet protocols developed to support interoperation of proprietary network protocols, and based on the idea of Separation of Concerns [1]. This does not require modification of existing services but is predicated on providing a connecting layer over them, both as a mechanism to address problems of privacy and identity, and to create opportunities to open up online social networking to a much richer set of possible interactions and applications.; This work is supported by Horizon Digital Economy Research, RCUK grant EP/G065802/1; and by CREATe, the Centre for Copyright and New Business Models, RCUK grant AH/K000179/1. Packages and source are available under open source licenses at github.com/CREATe-centre/.

The Impact of internet social networking websites on the gay community: Behavior and identity

Cinquanti, Michael
Fonte: Rochester Instituto de Tecnologia Publicador: Rochester Instituto de Tecnologia
Tipo: Tese de Doutorado
EN_US
Relevância na Pesquisa
66.31%
The hypothesis of this thesis is that social networking website design can exert a mediating influence upon the culture of a site by supporting certain behaviors more than others; this influence can be analyzed in an active and structured way that takes into account the culture of the community it addresses. Evidence will be offered by case study, demonstration of specific mediations, and analysis. This hypothesis will be tested with specific reference to the gay male community. The scope of this paper will be limited to the analysis of gay-oriented social networking websites as new media, in general and through specific examples. I will present frameworks for categorizing and analyzing these websites that consider the mediating influences associated with site design. In the last chapter, I will propose community-enhancing design. The method of analysis first takes into account the nature of new media. It then discusses the concepts of cultural mediums and mediators in terms of site-wide typology and specific forms of mediation. It then identifies common elements of gay social networking sites and their associated usage as well as the design decisions that are related to them. Next user goals and site goals are correlated to these design decisions. Virtual personas and real communities are discusses as a concept. Using the proposed methodology...

A Social approach to security: Using social networks to help detect malicious web content

Robertson, Michael
Fonte: Rochester Instituto de Tecnologia Publicador: Rochester Instituto de Tecnologia
Tipo: Tese de Doutorado
Relevância na Pesquisa
56.31%
In the past six years, tremendous growth in the size and popularity of social networking has fundamentally changed the way we use the Internet. As social aspects to the Internet continue to expand in both quantity and scope, security of the users of social networking sites and the data generated by them will ultimately become an unavoidable concern. This is a realization that malicious users have already had, as viruses, spyware, and phishing scams continue to propagate through social networks at an alarming rate. It is now becoming increasingly critical that the average user also understands this potential for the exploitation of trust among the social networking community. Yet, the security industry has been slow to respond in the act of providing adequate tools for protecting the user. This thesis describes the development of a proof-of-concept application that uses social networking data to aid in the detection of malicious web content as it propagates through the user's network. While this methodology certainly has its limitations, including user impersonation and false positive rates, the results of testing this application against known phishing and malware sites with real-world user profiles have shown surprisingly positive results.

Social Networking and Constituent Relationships at the State Level: Connecting Government to Citizens in a Time of Crisis

McNutt, John
Fonte: School of Public Policy and Administration, University of Delaware, Newark, DE Publicador: School of Public Policy and Administration, University of Delaware, Newark, DE
Tipo: Trabalho em Andamento
EN_US
Relevância na Pesquisa
66.12%
This paper reports the results of a study of the use of social networking technologies by Members of the Delaware State Legislature. The findings suggests that many lawmakers did not use this technology in 2010 but a small few used it extensively.

Social networking among European children: new findings on privacy, identity and connection

Livingstone, Sonia; Mascheroni, Giovanna; Murru, M.F.
Fonte: CNRS Editions Publicador: CNRS Editions
Tipo: Article; PeerReviewed Formato: application/pdf
Publicado em /04/2011 EN; EN
Relevância na Pesquisa
56.31%
Social networking is arguably the fastest growing online activity among youth people. This article presents new pan-European findings from the EU Kids Online project on how children and young people navigate the peer-to-peer networking possibilities afforded by social networking sites, based on a survey of around 25,000 children (1000 children in each of 25 countries). In all, 59 % of European 9-16 year olds who use the internet have their own social networking profile. Despite popular anxieties of lives lived indiscriminately in public, half have fewer than fifty contacts, most contacts are people already known to the child in person, and over two thirds have their profiles either private or partially private. The focus of the analysis, then, is to understand when and why some children seek wider circles of online contacts, and why some favour self-disclosure rather than privacy. Demographic differences among children, cultural factors across countries, and the specific affordances of social networking sites are all shown to make a difference in shaping the particularities of children’s online practices of privacy, identity and connection.

Social networking among European children: new findings on privacy, identity and connection

Livingstone, Sonia; Mascheroni, Giovanna; Murru, M.F.
Fonte: CNRS Editions Publicador: CNRS Editions
Tipo: Book Section; PeerReviewed Formato: application/pdf
Publicado em //2014 EN; EN
Relevância na Pesquisa
56.31%
Social networking is arguably the fastest growing online activity among youth people. This article presents new pan-European findings from the EU Kids Online project on how children and young people navigate the peer-to-peer networking possibilities afforded by social networking sites, based on a survey of around 25,000 children (1000 children in each of 25 countries). In all, 59 % of European 9-16 year olds who use the internet have their own social networking profile. Despite popular anxieties of lives lived indiscriminately in public, half have fewer than fifty contacts, most contacts are people already known to the child in person, and over two thirds have their profiles either private or partially private. The focus of the analysis, then, is to understand when and why some children seek wider circles of online contacts, and why some favour self-disclosure rather than privacy. Demographic differences among children, cultural factors across countries, and the specific affordances of social networking sites are all shown to make a difference in shaping the particularities of children’s online practices of privacy, identity and connection.