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O Recurso aos New Media como Estratégia de Comunicação Política - o caso das eleições Portuguesas para Presidente da República em 2011

Barbosa, Maria; Mota, Joana
Fonte: ISG Publicador: ISG
Tipo: Artigo de Revista Científica
POR
Relevância na Pesquisa
55.93%
According to the literature in the field of Political Communication the use of new media played a major role in the election of Barack Obama as the new President of the United States of America in 2008. Web campaigning has become an important subject for other democratic countries, including Portugal. The aim of the present research consists in identifying and analyzing the official websites of the six candidates that run for President in the elections in Portugal in January 2011. Concerning the use of new media, the political communication strategies employed by each candidate were compared. The applied research methodology consisted in the thematic content analysis, used both as a quantitative and a qualitative tool.

Identidade de marca-país: comunicação da marca Brasil nos Estados Unidos da América; Country Brand Identity: Communication of the Brazil Brand in the United States of America

Mariutti, Fabiana Gondim
Fonte: Biblioteca Digitais de Teses e Dissertações da USP Publicador: Biblioteca Digitais de Teses e Dissertações da USP
Tipo: Dissertação de Mestrado Formato: application/pdf
Publicado em 28/03/2012 PT
Relevância na Pesquisa
55.91%
O mercado de turismo está em plena expansão no mundo globalizado, diversificado mercadologicamente e competitivo internacionalmente, com um crescimento acelerado previsto para esta nova década. A consideração da marca-país, como sendo a percepção da imagem e as associações da marca de uma nação - vista pelos estrangeiros, é um aspecto frequentemente presente, seja no panorama econômico, político, social, acadêmico, na moda, no esporte, no cinema e, finalmente no turismo. Neste contexto multidimensional, o Brasil necessita de estudos sobre seu próprio conceito de país de origem e, principalmente, o fortalecimento de sua identidade de marca. Com a revisão da literatura obtida, verifica-se que há poucos trabalhos sobre a Marca Brasil, focados no incentivo aos negócios e, principalmente, para o turismo em um país alvo. Sendo assim, o objetivo geral deste estudo foi analisar a identidade da Marca Brasil com base na convergência entre as estratégias de comunicação definidas para a Marca Brasil pela Embratur no setor de turismo com as efetivamente utilizadas pelas agências de turismo nos Estados Unidos da América; país escolhido por estar em segundo lugar nos gastos com turismo no mundo e como segundo maior emissor de turistas ao Brasil nos últimos sete anos...

A Outra face do horário gratuito: partidos políticos e eleições proporcionais na televisão

Albuquerque,Afonso de; Steibel,Fabro Boaz; Carneiro,Carolina Maria Zoccoli
Fonte: Instituto de Estudos Sociais e Políticos (IESP) da Universidade do Estado do Rio de Janeiro (UERJ) Publicador: Instituto de Estudos Sociais e Políticos (IESP) da Universidade do Estado do Rio de Janeiro (UERJ)
Tipo: Artigo de Revista Científica Formato: text/html
Publicado em 01/01/2008 PT
Relevância na Pesquisa
45.91%
This article analyzes the impact of Free Television Advertising on proportional elections in Brazil, based on an analysis of the data for the Rio de Janeiro City Council elections in 2004. The article discusses the hypothesis raised by Schmitt, Carneiro, & Kuschnir that free TV advertising time allows political parties to organize their candidates hierarchically, establishing informal "slates". The study thus links two types of evidence, concerning: 1) the efficacy of free TV time as an instrument for political communication, whereby more TV time tends to translate into more votes for a candidate and 2) the analysis of different strategies adopted by the political parties to split the free advertising time between the candidates.

O Twitter nas campanhas eleitorais: novos desafios para os atores políticos em Goiás; Twitter. Election campaigns. Strategies of political communication in Goiás

Fernandes, Luiz Carlos do Carmo
Fonte: Universidade Federal de Goiás; Brasil; UFG; Programa de Pós-graduação em História (FH); Faculdade de Ciências Sociais - FCS (RG) Publicador: Universidade Federal de Goiás; Brasil; UFG; Programa de Pós-graduação em História (FH); Faculdade de Ciências Sociais - FCS (RG)
Tipo: Tese de Doutorado Formato: application/pdf
POR
Relevância na Pesquisa
76.18%
This thesis aims to understand the changes occurring in the political and electoral communication from the adoption of Law No. 12.034/2009 - which regulates in detail the use of the Internet as a political communication tool in Brazilian electoral process , through a regional crop . Ie , understand how political actors of Goiás are facing the challenges , primarily through the use of on-line social networks in the election campaigns – the object of study is Twitter , whose use was analyzed in the election campaigns of 2010 and 2012. Therefore , traditional techniques of sociology and new possibilities brought by the analysis of on-line social networks were used , gathering ethnographic research on-line , qualitative on-line interviews , content analysis of tweets and search with the use of internet tools . The final results of this study suggest that the use of on-line social networks in political campaigns expanded the agenda and ways to communicate with society and started require political actors , a presence on social networks on-line increasingly attentive and lasting .The topics covered during the election period were extended , while still prevailing own campaign and public policy proposals . In relation to the speech was possible to observe a major change : information / news...

Communicating the Impact of Communication for Development : Recent Trends in Empirical Research

Inogaki, Nobuya
Fonte: Washington, DC: World Bank Publicador: Washington, DC: World Bank
EN_US
Relevância na Pesquisa
56%
The UN Millennium Development Goals call for not only greater financial commitment in international assistance programs but also innovative strategies to tackle the serious economic, health, education, and other basic human rights problems in the developing world. This paper is organized as follows: Chapter 2 is an overview of key theoretical models of development communication. Chapter 3 describes the characteristic patterns of recent empirical studies in development communication in terms of theoretical models and types of communication strategies. Chapter 4 presents some outstanding evidence of the impacts of communication on development initiatives. Chapter 5 discusses weak spots in the evidence. The concluding chapter will make suggestions for further research by drawing attention to the theoretical, methodological and empirical gaps in the existing academic research in development communication.

Communication-Based Assessment for Bank Operations

Mitchell, Paul; Chaman-Ruiz, Karla
Fonte: Washington, DC: World Bank Publicador: Washington, DC: World Bank
EN_US
Relevância na Pesquisa
45.96%
The World Bank and other development organizations work closely with governments to improve the living conditions of people in developing countries, expanding their development visions and helping them to achieve their goals. Development communication is a client-oriented strategy, contributing a powerful set of tools for the success of development initiatives. This paper includes the following headings: introduction; framework; the development communication methodology; the communication-based assessment (CBA); opening the dialogue -- components of the CBA; and contribution of the CBA to operational projects.

World Congress on Communication for Development : Lessons, Challenges, and the Way Forward

The Communication Initiative; Food and Agriculture Organization of the United Nations; World Bank
Fonte: Washington, DC: World Bank Publicador: Washington, DC: World Bank
Relevância na Pesquisa
55.96%
The first World Congress on Communication for Development (WCCD) took place in Rome, Italy, on October 25-27, 2006. The main goal of the WCCD was to position and promote the field of Communication for Development in the overall agenda of development and international cooperation. Toward this end, three types of stakeholders, who rarely interact, gathered in Rome: academics, practitioners, and policy and decision makers. The interaction and exchange of perspectives among these three groups served to enhance the overall understanding of the field of Communication for Development by a broader audience.

Questions and answers in Chinese political press conferences

Du, Xujia
Fonte: Universidade Nacional da Austrália Publicador: Universidade Nacional da Austrália
Tipo: Thesis (Masters sub-thesis); Accepted Version Formato: 166 pages
Relevância na Pesquisa
45.92%
Since China’s opening up in 1978, there has been increasing interaction between the Chinese government and the domestic and international media. Previous research has shown that journalists from developed countries take an adversarial role when questioning politicians in news interviews and press conferences while journalists from developing countries like China take a role that furthers the agenda of their governments. The literature has also demonstrated that evasiveness is observed in the answers of politicians from both developed and developing countries. Although much attention has been given to politician-media interaction in the western developed countries, there is a scarcity of research on political communication in the Chinese context and on cross-cultural differences in political communication between China and other countries. Using conversation analysis methodology and quantitative analysis, this thesis analyzed questions and answers fro m political press conferences in China in order to show 1) how adversarialness and evasiveness were encoded in journalists’ questions and politiciansâ’ answers respectively; 2) whether there was a difference in adversarialness between journalists from different socio-political backgrounds...

Political Communication in Direct Democratic Campaigns: Enlightening or manipulating?

Fonte: Palgrave Macmillan Publicador: Palgrave Macmillan
Tipo: Livro
EN
Relevância na Pesquisa
45.96%
The contributors to this volume analyze the communication processes in Swiss direct democratic campaigns and their effect on the information processing and opinion formation of the citizen public. The book adopts an integrated approach to the study of political communication that combines a demand side with a supply side vision of democracy. The key question it tries to answer is whether, in direct democratic campaigns, the political elites are capable of manipulating the voters in such a way as to impose their policy goals without taking the voters' preferences into account. Based on a detailed analysis of the politicians' strategies, media coverage, and the opinion formation of the public, the authors arrive at the optimistic conclusion that direct democratic campaigns are rather more enlightening than manipulating. The voters learn considerably in the course of the campaigns and based on their enhanced knowledge the overwhelming majority make choices consistent with their preferences.; -- Political communication : an integrated approach / Hanspeter Kriesi -- The context of the campaigns / Hanspeter Kriesi and Laurent Bernhard -- Design of the study : an integrated approach / Regula Hänggli, Christian Schemer, Patrick Rademacher -- Coalition formation / Laurent Bernhard and Hanspeter Kriesi -- Construction of the frames / Regula Hänggli...

Opportunities in Dam Planning and Management : A Communication Practitioner's Handbook for Large Water Infrastructure

Mazzei, Leonardo; Haas, Lawrence J. M.; O'Leary, Donal T.
Fonte: World Bank Publicador: World Bank
Tipo: Publications & Research :: Publication; Publications & Research :: Publication
ENGLISH
Relevância na Pesquisa
46.08%
Communication for development is a comparatively new field that offers new tools and techniques to support inclusive and informed decisions in the planning and management of large water and energy infrastructure projects, including dams. Rethinking the approach to communication on dam projects is also timely in today's policy context. A window of opportunity has opened to tie in governance reform (including fighting corruption), poverty reduction, and communication with today's challenges in sustainable infrastructure development. Progress on any one of these aspects requires effective communication with stakeholders and interests. This handbook aims to help foster a 'communication culture' that will accommodate the wide range of stakeholder interests in dam planning and management in ways appropriate to the development context of today and the need to promote solutions to sustainability challenges. It seeks to create awareness among practitioners of the benefits and costs of improving the role of communication in infrastructure development. It also demonstrates how communication helps to improve governments' capacities to address corruption issues in infrastructure. Finally...

Building Commitment to Reform through Strategic Communication : The Five Key Decisions

Cabanero-Verzosa, Cecilia; Garcia, Helen R.
Fonte: World Bank Publicador: World Bank
Tipo: Publications & Research :: Publication; Publications & Research :: Publication
ENGLISH
Relevância na Pesquisa
46.02%
This workbook gives the reader a management decision-making tool for developing a communication strategy that will support a proposed reform. This decision tool helps a reform project team focus its efforts by disciplining it to select only those communication activities that will prompt its target audiences to learn new information and adopt positive attitudes that lead to desired changes in behavior. The decision-making approach described here also helps program manager's work more effectively with communication specialists. This tool has been used by program managers in developing countries and taught at workshops and in formal courses conducted face-to-face; by videoconference; and through self-paced, computer-based modules. To illustrate how this tool may be used in various types of development activities and in diverse settings, the authors provide examples drawn from projects, economic and sector work, country assistance strategies formulated by donor groups, and country programs designed by developing-country government teams to reduce poverty.

Strategic Communication for Development Projects : A Toolkit for Task Team Leaders; Comunicacion estrategica para proyectos de desarrollo : herramientas para coordinadores de equipos de trabajo

Cabanero-Verzosa, Cecilia
Fonte: World Bank, Washington, DC Publicador: World Bank, Washington, DC
Tipo: Publications & Research :: Working Paper; Publications & Research
ENGLISH; EN_US
Relevância na Pesquisa
45.88%
Efforts to promote general awareness of public health issues - the traditional goal of information, education, and communication (IEC) programs have built a good foundation for population, health, and nutrition (PHN) activities. So communication programs must be designed to support behavior change in key constituencies delivering the message not just to potential clients, but to health providers as well. This document accompanies a toolkit designed to help Bank task managers plan and supervise the implementation of communication activities in PHN projects. It reviews the basic principles of communication for behavior change, presenting a step-by-stop guide to planning and implementing communication activities and linking those steps to the Bank's project cycle. The toolkit contains a set of practical modules, including: communication research approaches for bank projects; a guide to communication indicators; sample term of reference for Bank and Borrower consultants; guide questions for assessing organizational capacity; sample budget and implementation plan; and case studies of best practice in behavior change communication.

Health policies in the news : communication strategies of the last three ministers in Portugal

Lopes, Felisbela; Ribeiro, Vasco; Ruão, Teresa; Marinho, Sandra; Fernandes, Luciana Gabriela Moura
Fonte: Universidad Autónoma de Barcelona. Gabinete de Comunicación y Educación Publicador: Universidad Autónoma de Barcelona. Gabinete de Comunicación y Educación
Tipo: Conferência ou Objeto de Conferência
Publicado em //2014 ENG
Relevância na Pesquisa
65.89%
Publicado em "Media literacy and intercultural dialogue : strategies, debats and good practices", ISBN 978-84-93999-5-1; After being involved in many polemic events for several months, Portuguese Health Minister Correia de Campos left office on January 29th 2008, and was replaced by the paediatrician Ana Jorge. It lagged behind an intense newsabilityabout health pOlicies initiated by that Minister, prolix in declarations to the media. His successor embraced a more sober style. Health policies didn'tchange much, but the news items wrote about them were drastically different In June 21 st 2011, the government team changed and a new Health Minister was sworn - Paulo Macedo - who, like his predecessor, became known for releasing moderate statements to the media, although several profound reforms in the health sector were to be expected. In this paper we want to analyse how those Mini5ters managed their relation with the media during their governments, and to understand their communication strategies and the journalists' reaction to them. We gathered every news article that mentioned health policies and was published between2008 and 2011 in three generic newspapers: a daily quality newspaper (Publico), a daily popular newspaper (Jornal de Noticias) ...

Visibilidade política e produção de imagem pública: a comunicação do projeto pacto pelo Rio Grande 2006

Silva, Daniel de Lemos Germano da
Fonte: Universidade Federal do Rio Grande do Sul Publicador: Universidade Federal do Rio Grande do Sul
Tipo: Dissertação Formato: application/pdf
POR
Relevância na Pesquisa
45.89%
Esta pesquisa analisa o projeto Pacto Pelo Rio Grande, fórum de discussões criado pela Assembléia Legislativa do Estado do Rio Grande do Sul em 2006, com o propósito de buscar soluções consensuais para a crise financeira do Estado. Partindo da compreensão sobre a importância da visibilidade e da produção de imagem para a obtenção do apoio, do consentimento e da legitimidade da opinião pública na contemporaneidade, essa dissertação mostra como o projeto serve para configurar mecanismos de exposição de atores políticos em busca de visibilidade e produção de imagem em nome da convergência de interesses. Os objetivos foram atingidos por meio do estudo histórico-descritivo e do exame sobre as estratégias de comunicação e do discurso utilizados em três esferas distintas de visibilidade pública: a comunicação institucional (Assembléia Legislativa), a propaganda institucional (Pacto pelo Rio Grande) e a repercussão jornalística (jornal Zero Hora).; The present survey analyzes a project called 'Pacto pelo Rio Grande', a discussion forum created by the Legislative Authority of the estate of Rio Grande do Sul, in 2006, with the purpose of building consensual solutions for the economic crisis in the Estate. Starting from the understanding about the importance of visibility and construction of a certain image in order to obtain support...

Los think tank y advocacy tank como actores de la comunicación política

Xifra, Jordi
Fonte: Universidade Autônoma de Barcelona Publicador: Universidade Autônoma de Barcelona
Tipo: Article; info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion Formato: application/pdf
Publicado em //2005 SPA
Relevância na Pesquisa
45.96%
Los denominados think tank —fenómeno eminentemente norteamericano o, a lo sumo, anglosajón, aunque su expansión en los países desarrollados es notable— pueden ser considerados públicos especiales de los programas de comunicación corporativa promovidos principalmente por grupos de presión, al tiempo que son, per se, actores privilegiados de la actual comunicación política, cada día más nutrida por las técnicas de las relaciones públicas. No obstante, la evolución de estos institutos de análisis político en los últimos tiempos los está asimilando operativamente a los grupos de presión tradicionales, siendo organizaciones que promueven, como éstos, mayoritariamente estrategias de relaciones públicas. Esta ambivalencia los convierte en un objeto de análisis relevante para el estudioso de la comunicación política y de las relaciones públicas.; Think tanks —basically American phenomenon or, at most, Anglo-Saxon although his development in others countries is notable— can be considerate special publics in corporate communication programs mostly promote by pressure groups, and they are privileged actors of the contemporary political communication, every day more fed by the public relations techniques. However...

El website com a instrument comunicatiu a les eleccions autonòmiques valencianes de 2007

Casero Ripollés, Andreu
Fonte: Universidade Autônoma de Barcelona Publicador: Universidade Autônoma de Barcelona
Tipo: Artigo de Revista Científica Formato: application/pdf
Publicado em //2009 CAT
Relevância na Pesquisa
45.98%
El paper d’Internet i les tecnologies de la informació i la comunicació (TIC) resulta creixent a l’escenari actual de la comunicació política. En aquest sentit, aquest article pretén fer una primera aproximació a l’anàlisi de les estratègies de comunicació en línia dels diferents partits polítics desplegades durant el període de campanya electoral. Per això, es prenen com objecte d’estudi les eleccions autonòmiques del maig de 2007 a la Comunitat Valenciana. A partir de l’adopció del website com a unitat d’anàlisi i mitjançant l’aplicació de tècniques d’anàlisi de contingut, es pretén revelar les característiques bàsiques dels models comunicatius adoptats i les funcions atribuïdes als llocs web per part de les principals formacions polítiques que concorren a les urnes durant la campanya. Els resultats suggereixen un predomini de la gestió de la informació en línia en detriment de la creació de canals electrònics que fomentin la participació ciutadana.; The role of Internet and information and communication technologies (ICT) is increasing on the current stage of political communication. In this sense, this paper intends to carry out an approach to the analysis of the online strategies of communication displayedby different political parties during the electoral campaign period. In order to do it...

Political advertising in the crossroad of political pragmatism and political ideology

Kissas, Angelos
Fonte: Online Journal of Communication and Media Technologies Publicador: Online Journal of Communication and Media Technologies
Tipo: Article; PeerReviewed Formato: application/pdf
Publicado em //2015 EN; EN
Relevância na Pesquisa
56.05%
The study of political advertising so far could be an exemplar of the schism that permeates the whole study of political communication nowadays; the schism between the politics of pragmatism and the politics of ideology. This paper comes to counter-argue that the study of political advertising can become an exemplar of the reconciliation of these two different areas of concern in so far as we do justice to the ontological status of discourse in political communication. This means that we should not take discourse to be a derivative of electoral design, as the legacy of modernization has taught us, but to be the primary locus where all strategies of political communication are meaningfully articulated. It is not, however, the articulation on the basis of political philosophy (ideology in liberal political theory) and for the reproduction of the social order (ideology in critical cultural studies) that grasp the ideological potential of contemporary, aestheticized and managerialized, political communication. It is rather, as I will argue, drawing on post-structuralist discourse theory, the re-contextualization of symbolisms from the past, interwoven with the precarious institutional interests and asymmetries of the present, which lies at the heart of the ideological potential of political advertising. It is...

Book review: celebrity politics: image and identity in contemporary political communications

Juliano A., Hansley
Fonte: Blog post from London School of Economics & Political Science Publicador: Blog post from London School of Economics & Political Science
Tipo: Website; NonPeerReviewed Formato: application/pdf
Publicado em 05/10/2013 EN; EN
Relevância na Pesquisa
45.83%
In Celebrity Politics, Mark Wheeler offers an analysis of the ways that celebrity politicians and politicized celebrities have had an impact upon the practice of politics. New forms of political participation have emerged as a result and the political classes have increasingly absorbed the values of celebrity into their own PR strategies. Celebrity activists and humanitarians also play a part in reconfiguring politics for a more fragmented and image–conscious public arena. Hansley A. Juliano encounters some theoretical weaknesses but believes the book remains useful for students of political communication.

Political communication in the 1991 general election in India with special reference to Andhra Pradesh.

Karan, Kavita
Fonte: London School of Economics and Political Science Thesis Publicador: London School of Economics and Political Science Thesis
Tipo: Thesis; NonPeerReviewed Formato: application/pdf
Publicado em //1997 EN
Relevância na Pesquisa
55.98%
This research on Political Communications in the general elections and its effectiveness is one of the first of its kind on India, the literature having concentrated on voting behaviour in relation to socio-economic characteristics. The importance of communication during elections has been inadequately researched because of the diversity of the country. Through a content analysis of the coverage of election information in the media and case studies of party campaigns, the study evaluates the campaign practices in the mass media and conventional interpersonal forms. It highlights the electronic and outdoor forms like posters, wall writings, symbol displays and cutouts that were important during the 1991 elections. The thesis then examines the impact of these campaigns through a panel survey on a sample of 1155 electors from the three constituencies of Hyderabad, Secunderabad and Nagarkurnool in Andhra Pradesh. The voting patterns have been evaluated in relation to access to and the impact of different forms of political' communications. Research revealed that Indian political communication campaigns were well organised and professional advertising agencies were hired to promote the parties. Campaigns have been systematically planned through the development of creative and media strategies. Apart from the mass media channels...

Do old habits die hard? Change and continuity in the political-media complex at the outset of the Mexican democracy

Vaca Baqueiro, Maira
Fonte: London School of Economics and Political Science Thesis Publicador: London School of Economics and Political Science Thesis
Tipo: Thesis; NonPeerReviewed Formato: text
Publicado em /04/2014 EN
Relevância na Pesquisa
55.85%
This thesis speaks directly to the literature that assess the links between distinctive political regimes and the media. But rather than using normative expectations or current afflictions from the political regime or the emerging media system in new democracies as a entry point into the study, this research builds on the notion of ‘political-media complex’ (Swanson 1992, 1997) to centre the analysis on three institutional factors: (1) the rules that institutions enforce to give order; (2) the organizational dynamic that institutions impose over individuals’ roles, and; (3) the patterns of change and tendencies that institutions take from but also inflict on historical rules and practices. Drawing on the analysis of interviews with government communicators that served at the outset of the Mexican democracy (2000-2006) and on a supportive document research of official documents, the thesis shows that ‘thinking institutionally’ about the state-media relation allows a better understanding of how formal rules, bureaucratic structures, managerial strategies and certain professionalization patterns of the political communication mould this interaction. Less evident but equally relevant is the influence that informal arrangements impose on this interaction. It cannot simply be assumed that proscriptions (statutory regulation...