Página 1 dos resultados de 633 itens digitais encontrados em 0.009 segundos

Posicionamento de marcas de serviços no contexto da inovação disruptiva: um estudo de caso no setor de telecomunicações; Positioning of services brands in the context of disruptive innovation: a case study in telecommunications market

Oliveira, Bruno Antunes
Fonte: Biblioteca Digitais de Teses e Dissertações da USP Publicador: Biblioteca Digitais de Teses e Dissertações da USP
Tipo: Dissertação de Mestrado Formato: application/pdf
Publicado em 23/08/2013 PT
Relevância na Pesquisa
36.12%
Este trabalho enfoca o campo de atuação do marketing de serviços, setor cada vez mais representativo nas economias mundiais, em que a competitividade igualmente crescente demanda das empresas a capacidade de inovar e se diferenciar continuamente em prol da sobrevivência e crescimento. As características distintivas de marcas de serviços, sobretudo o caráter intangível da prestação, trazem para estas empresas o desafio da transformação dos serviços em benefícios concretos, buscando um posicionamento sólido junto aos consumidores e influenciando o processo de decisão de compra. Assim, é objetivo deste trabalho estudar como o posicionamento de marcas de serviços é gerido quando ocorre a introdução de uma inovação disruptiva, ou seja, quando a empresa decide pela introdução de uma tecnologia de ruptura, com uma proposição de valor consideravelmente diferente da tecnologia vigente. A metodologia adotada envolveu primeiramente a revisão de literatura nos temas de marketing de serviços, segmentação/posicionamento e aspectos da inovação disruptiva, buscando um entendimento da relação entre os construtos. De forma complementar, considerando-se a adequação com a questão de pesquisa, decidiu-se pela condução de um estudo de caso enfocando uma empresa do setor de serviços de telecomunicação móvel brasileiro...

Entry strategies on an emerging market : Brazil : case studies of French cosmetics companies in Brazil

Lavialle, Ludivine
Fonte: Fundação Getúlio Vargas Publicador: Fundação Getúlio Vargas
Tipo: Dissertação
EN
Relevância na Pesquisa
36.39%
Este trabalho envolve as estrategias de entrada sobre um mercado emergente, o mercado brasileiro. Os estudos de casos que apoiam o assunto são de empresas francesas do setor de cosméticos. Uma revisão da literatura sobre o assunto sera comparada com os resultados dos estudos de caso. Isso para conduzir numa observação do estado atual das caractéristicos de instalação no mercado brasileiro deste setor para empresas estrangeiras de tamanho médio. O estudo da literatura que já existe sobre o assunto se concentra sobre varias problemáticas conectadas com a problemática geral: as razões para internacionalizar, o modo de entrada, os obstáculos encontrados, as estrategias especificais e as adaptações do marketing mix. Depois este trabalho se concentra sobre tres empresas francesas representativas das problematicas atuais do setor : Norlessi, LaboBio e Plains Cosmetics. Os estudos de caso são sustentados por entrevistas e coleção de dados de varios origens, descrevedo mas precisamente na parte de methodologia. Depois será feito uma cross-analysis tentando comparar as conclusões do estudo empirico e do estudo literário. As conclusões finais tem como objetivo de ser uma observação objetiva do raciocinio das empresas consideradas sobre as problemáticas escolhidas.; This work deals with entry strategies in an emerging market...

Localization strategies of multinationals in Brazil which characteristics of the Brazilian market force multinational companies to localize their marketing activities?

Regehr, Dominic
Fonte: Fundação Getúlio Vargas Publicador: Fundação Getúlio Vargas
Tipo: Dissertação
EN_US
Relevância na Pesquisa
36.12%
Uma vez que as perspectivas de crescimento económico nos países mais desenvolvidos, como a Europa, os EUA eo Japão estão diminuindo, os mercados emergentes têm se tornado cada vez mais importante para muitas empresas multinacionais. Brasil, Rússia, Índia e China (BRICs) são agora os principais mercados em crescimento em todo o mundo e as empresas estão buscando estratégias para explorar ao máximo o potencial de consumo promissor nessas regiões. Um dos modos mais elaborados de prosseguir essa estratégia é conhecida como "localização" - uma adaptação das práticas de negócios (ao longo de toda a cadeia de suprimentos) com as preferências e condições locais. Este artigo é projetado para analisar as atividades de localização de empresas multinacionais no Brasil. O foco da análise é o de investigar as características do mercado brasileiro, que induzem as multinacionais a localizar o seu marketing mix (composto de produto, preço, colocação e promoção). Em dois estudos de casos com a empresa Suiça Nestlé e a empresa Alemã Volkswagen vários padrões de localização foram no mercado consumidor brasileiro. Os quatro resultados mais significativos da análise são os diferentes padrões sociais o Brasil, que forçar as empresas a reformular certas funções do seu mix de marketing (por exemplo...

Método de dosagem de concreto pelo volume de pasta com emprego de cinza volante; Concrete mix-proportioning method by cement paste volume using fly ash

Recena, Fernando Antonio Piazza
Fonte: Universidade Federal do Rio Grande do Sul Publicador: Universidade Federal do Rio Grande do Sul
Tipo: Tese de Doutorado Formato: application/pdf
POR
Relevância na Pesquisa
36.29%
O presente trabalho foi desenvolvido como intuito de estabelecer uma metodologia de dosagem de concreto com uso de cinza volante, objetivo e racionalizado, visando à redução do consumo de cimento e a intensiva utilização de um resíduo poluente, contribuindo para o incremento na sustentabilidade da construção civil pela redução no consumo de clínquer e da liberação de dióxido de carbono para a atmosfera. Foi estabelecida como premissa basilar a hipótese de ser possível relacionar diretamente a trabalhabilidade de um concreto com seu volume de pasta, sendo este tanto menor quanto menor for o volume de vazios da estrutura granular representada pela composição de agregados. Foram empregados quatro agregados, duas areias naturais e duas britas. A mistura das areias foi definida pela menor massa unitária e os agregados graúdos, de maneira a ser obtido o menor volume de vazios. Com a composição de agregados otimizada é definido o volume ótimo de pasta no traço de melhor trabalhabilidade por verificar um dado índice de consistência com o menor teor de água sobre o total de materiais secos. Considerando a cinza volante parte integrante da pasta foram avaliados diferentes critérios para a definição das proporções a serem incorporadas à pasta...

Laboratory comparison of aging characteristics of warm mix asphalts involving natural and synthetic water containing additives

Topal,Ali; Dokandari,Peyman Aghazadeh
Fonte: ABM, ABC, ABPol Publicador: ABM, ABC, ABPol
Tipo: Artigo de Revista Científica Formato: text/html
Publicado em 01/10/2014 EN
Relevância na Pesquisa
36.22%
When comparing the aging characteristics of hot and warm mix asphalts from a technical point of view, it can intuitively be expected that a warm mix asphalt would be less subjected to aging-induced failures due to lower application temperatures. Since the side effects of warm asphalt technology should be investigated distinctly. This study addresses the aging investigation of properties of bituminous mixtures containing two (i.e., natural and synthetic zeolite) water based additives available on the market. Within the scope of this study, short- and long-term aging conditions were simulated on mixtures containing various contents of additives as well as on control specimens. The aging indices were determined based on the hardness ratio employing indirect tensile strength values in order to investigate the aging induced failures betide by time. Aging indices showed that the specimens with water containing additives demonstrate relatively better resistance against hardening than conventional hot mix asphalt specimens.

CGE Modeling of Market Access in Services

Christen, Elisabeth; Francois, Joseph; Hoekman, Bernard
Fonte: World Bank, Washington, DC Publicador: World Bank, Washington, DC
EN_US
Relevância na Pesquisa
36.19%
This paper examines how the applied multi-sector computable general equilibrium (CGE) literature has moved into quantication of the impacts of greater market access for services. This includes discussion of multi-sector linkages to the service sector, as well both measuring barriers to trade and investment (generally with a mix of firm surveys, price comparisons, and econometrics), and how changes in these barriers, however measured, have been implemented in the CGE literature. Three challenges are highlighted. The first is identification of how trade in services takes place and how market access is therefore affected by policy. The second is to find data sufficiently robust for modeling purposes. The third, linked to the data problem, is to quantify the barriers to be examined. Significant progress has been made in modeling foreign direct investment and linking this to productivity, which turns out to be important. The paper also provides an example of modeling productivity linkages to openness and domestic regulation...

State and Trends of the Carbon Market 2012

Kossoy, Alexandre; Guigon, Pierre
Fonte: World Bank, Washington, DC Publicador: World Bank, Washington, DC
EN_US
Relevância na Pesquisa
36.42%
The total value of the carbon market grew by 11 percent in 2011, to $176 billion, and transaction volumes reached a new high of 10.3 billion tons of carbon dioxide equivalent (CO2e). This growth took place in the face of economic turbulence, growing long-term oversupply in the EU Emissions Trading Scheme (EU ETS) and plummeting carbon prices. By far, the largest segment of the carbon market was that of EU Allowances (EUAs), valued at $148 billion. With the end of the first commitment period of the Kyoto Protocol in 2012, the value of the pre-2013 primary certified emission reduction (CER), emission reduction unit (ERU) and assigned amount unit (AAU) markets declined in 2011. At the same time, the post-2012 primary Clean Development Mechanism (CDM) market increased by a robust 63 percent, to US$2 billion, despite depressed prices and limited long-term-visibility. Against this backdrop, several new domestic and regional carbon market initiatives gained traction in both developed and developing economies in 2011. Five new jurisdictions (i.e., Australia, California, Québec, Republic of Korea, and Mexico) passed legislations laying the foundation for cap-and-trade schemes. Together, these initiatives will drive substantial resources towards low-carbon investments and they have the potential to unleash a truly transformational carbon market...

Revisiting Policy Options on the Market Structure in the Power Sector

World Bank
Fonte: Washington, DC Publicador: Washington, DC
EN_US
Relevância na Pesquisa
36.22%
The objectives of this study are to develop a taxonomy of the existing power market structures, as shown by the extent of vertical and horizontal unbundling found among restructured power systems, across developing countries; to design an analytical framework for assessing the desirability of unbundling under the variety of economic conditions found among developing countries; and To propose insights for operational guidance on alternative market structures based on relevant criteria, in particular on the initial conditions of a country and its power sector. The study specifically examines whether power system size and country per capita income can be reliable indicators of initial conditions for guiding policy on power market structure. This guidance is needed to address issues such as whether there are solid foundations for recommending vertical unbundling for small power systems in low-income countries, particularly in the absence of short term privatization prospects. The policy recommendations therefore have to be tailored to the specific taxonomy of market structures that characterize the electricity sector in developing countries. The study reports the evidence from econometric analysis and case studies on the (relative) success of achieving the objectives of unbundling. These objectives may be to enhance transparency and governance...

Portraits of Labor Market Exclusion

Sundaram, Ramya; Hoerning, Ulrich; De Andrade Falcao, Natasha; Millan, Natalia; Tokman, Carla; Zini, Michele
Fonte: Washington, DC: World Bank Publicador: Washington, DC: World Bank
EN_US
Relevância na Pesquisa
36.18%
Portraits of Labor Market Exclusion presents “profiles” or “portraits” of individuals who have limited labor-market attachment. It is widely accepted that those with limited attachment to the labor market are a highly heterogeneous group (including, for instance, recent job losers, long-term unemployed, school leavers with no labor-market experience, those close to retirement age, or people with caring responsibilities), and that understanding their circumstances and potential barriers is an essential prerequisite for designing and implementing a tailored and effective mix of policy support and incentives. The report takes a comprehensive view, focusing on both the labor market attachment of a country’s out-of-work population and the social assistance package and poverty profile of the same segment of the population. In essence, the report looks at individuals through the lenses of both poverty/welfare status and labor market indicators, and, in doing so, the portraits helps move the dialogue from a purely labor market-centric view to a broader dialogue that includes social policy as a whole. This is an important shift; for instance, social protection programs, such as family benefits and maternity benefits, and broader social policy issues such as retirement ages...

Lifestyle based segments in the South Australian wine market and their impact on wine retailing.

Johnson, Trent Edward
Fonte: Universidade de Adelaide Publicador: Universidade de Adelaide
Tipo: Tese de Doutorado
Publicado em //2002
Relevância na Pesquisa
36.17%
During August and September 2001, 363 wine consumers shopping for wine at eight wine retail stores in metropolitan Adelaide, South Australia, were extensively surveyed about their activities, interests and opinions about wine and their wine purchasing behaviour. The study consisted of two major parts. The first was to identify the segments that form the South Australian wine market and the second was to identify the preferred risk reduction strategies of each of those segments and link those to the wine retail environment. The underlying assumption was that retailers could manipulate their retail mix to encompass the preferred strategies of their target market, thus providing the basis for a potential competitive advantage. This data was analysed and the major results are summarised below. The study identified five distinct segments, each with their own characteristics and behaviours. These were: • Segment 1 – Conservative, Wine Knowledgeable Wine Drinkers (20.9% of the total market) These consumers are generally well educated, knowledgeable and predominantly male, whose buying habits are reasonably predictable from year to year. They are the consumers who may previously have been stereotyped as “connoisseurs”. • Segment 2 – Image Oriented...

State and Trends of the Carbon Market 2012

Kossoy, Alexandre; Guigon, Pierre
Fonte: World Bank, Washington, DC Publicador: World Bank, Washington, DC
Tipo: Publications & Research :: Working Paper; Publications & Research
EN_US
Relevância na Pesquisa
36.42%
The total value of the carbon market grew by 11 percent in 2011, to $176 billion, and transaction volumes reached a new high of 10.3 billion tons of carbon dioxide equivalent (CO2e). This growth took place in the face of economic turbulence, growing long-term oversupply in the EU Emissions Trading Scheme (EU ETS) and plummeting carbon prices. By far, the largest segment of the carbon market was that of EU Allowances (EUAs), valued at $148 billion. With the end of the first commitment period of the Kyoto Protocol in 2012, the value of the pre-2013 primary certified emission reduction (CER), emission reduction unit (ERU) and assigned amount unit (AAU) markets declined in 2011. At the same time, the post-2012 primary Clean Development Mechanism (CDM) market increased by a robust 63 percent, to US$2 billion, despite depressed prices and limited long-term-visibility. Against this backdrop, several new domestic and regional carbon market initiatives gained traction in both developed and developing economies in 2011. Five new jurisdictions (i.e., Australia, California, Québec, Republic of Korea, and Mexico) passed legislations laying the foundation for cap-and-trade schemes. Together, these initiatives will drive substantial resources towards low-carbon investments and they have the potential to unleash a truly transformational carbon market...

Poland's Labor Market : The Challenge of Job Creation

World Bank
Fonte: Washington, DC Publicador: Washington, DC
Tipo: Publications & Research :: Publication; Publications & Research :: Publication
ENGLISH; EN_US
Relevância na Pesquisa
36.36%
The study reviews recent labor market developments in Poland, examining the factors behind the rise in unemployment, and, proposing actions that should contribute to increased job creation rates. Its main purpose is to inform - based on research findings - on the policy dialogue regarding the current labor market situation in the country. Those main findings indicate that the rise in unemployment results primarily from an acceleration of job destruction, that begun with the wave of enterprise restructuring in the aftermath of the Russia crisis, and has persisted in part, because of an imbalance in the fiscal-monetary policy mix. It also finds that the recent rise in unemployment has highlighted important barriers in the transition from old, to new jobs. These barriers include a binding minimum wage, high taxes on labor income, limitations in the labor code, and a relatively easy access to early retirement, and other social benefits. Additionally, the problems with the ongoing restructuring of the Polish labor market have been compounded by an increase in new labor market entrants...

Exploiting Market-Based Mechanisms to Meet Utilities' Energy Efficiency Obligations

Sinton, Jonathan; de Wit, Joeri
Fonte: World Bank, Washington, DC Publicador: World Bank, Washington, DC
Tipo: Journal Article; Publications & Research :: Brief; Publications & Research
ENGLISH; EN_US
Relevância na Pesquisa
36.17%
Electric utilities are key actors in the quest to induce large-scale energy savings among end users. But often it is not enough simply to mandate utilities to achieve a specific target. Three new market-based mechanisms are available for utilities to use in promoting energy efficiency. Historically, mechanisms of demand-side management may be classified as regulatory, policy-based, market-based, and load-targeting. This knowledge note is important, because electric utilities are well-positioned to help raise energy efficiency. The three new market-based mechanisms to help achieve this goal include Establish a white certificates scheme establishing a white certificates scheme, establishing energy efficiency auctions, and establishing energy efficiency feed-in tariffs. These new market-based models are available for utilities to use in promoting energy efficiency, in concert with other means of procurement. Whatever the design, program effectiveness will depend on technically competent and trusted verification of energy savings and their costs...

Poland : Labor Market Study--The Challenges of Job Creation

World Bank
Fonte: Washington, DC Publicador: Washington, DC
ENGLISH; EN_US
Relevância na Pesquisa
36.37%
The study reviews recent labor market developments in Poland, examining the factors behind the rise in unemployment, and, proposing actions that should contribute to increased job creation rates. Its main purpose is to inform - based on research findings - on the policy dialogue regarding the current labor market situation in the country. Those main findings indicate that the rise in unemployment results primarily from an acceleration of job destruction, that begun with the wave of enterprise restructuring in the aftermath of the Russia crisis, and has persisted in part, because of an imbalance in the fiscal-monetary policy mix. It also finds that the recent rise in unemployment has highlighted important barriers in the transition from old, to new jobs. These barriers include a binding minimum wage, high taxes on labor income, limitations in the labor code, and a relatively easy access to early retirement, and other social benefits. Additionally, the problems with the ongoing restructuring of the Polish labor market have been compounded by an increase in new labor market entrants...

Do We Need Big Banks? Evidence on Performance, Strategy and Market Discipline

Demirgüç-Kunt, Asli; Huizinga, Harry
Fonte: Banco Mundial Publicador: Banco Mundial
Tipo: Publications & Research :: Policy Research Working Paper
ENGLISH
Relevância na Pesquisa
36.13%
For an international sample of banks, the authors construct measures of a bank's absolute size and its systemic size defined as size relative to the national economy. They examine how a bank's risk and return, its activity mix and funding strategy, and the extent to which it faces market discipline depend on both size measures. Although absolute size presents banks with a trade-off between risk and return, systemic size is an unmitigated bad, reducing return without a reduction in risk. Despite too-big-to-fail subsidies, the analysis finds that systemically large banks are subject to greater market discipline as evidenced by a higher sensitivity of their funding costs to risk proxies, suggesting that they are often too big to save. The finding that a bank's interest cost tends to rise with its systemic size can also in part explain why a bank's rate of return on assets tends to decline with systemic size. Overall, the results cast doubt on the need to have systemically large banks. Bank growth has not been in the interest of bank shareholders in small countries...

11.128 Information Technology and the Labor Market, Spring 2003; Information Technology and the Labor Market

Levy, Frank, 1941-
Fonte: MIT - Massachusetts Institute of Technology Publicador: MIT - Massachusetts Institute of Technology
Formato: 15987 bytes; 13053 bytes; 25773 bytes; 38314 bytes; 13361 bytes; 12286 bytes; 11 bytes; 4586 bytes; 21366 bytes; 11602 bytes; 38351 bytes; 4755 bytes; 27322 bytes; 25313 bytes; 4039 bytes; 301 bytes; 354 bytes; 339 bytes; 180 bytes; 285 bytes; 67 bytes; 1
EN-US
Relevância na Pesquisa
36.15%
In this course, we will explore how information technology is reshaping the U.S. labor market: the mix of occupations, the skills required to perform an occupation, the way work is organized, labor productivity, wage levels and wage inequality. We begin from the perspective the brain is a wonderful information-processing instrument, but in those cases where a computer and the brain can process information in roughly the same way the computer can often do it at lower cost. This fact leads to a pair of crosscutting market forces: Information technology is opening up many new opportunities through its complementarity with some human skills. In both existing and new jobs, information technology is replacing human labor in certain tasks by substituting for other human skills. We will explore the current limits on computer's ability to substitute for human skills, discuss the human skills that computers complement,and assess the net effect of these forces on the labor market.

Agents Play Mix-game

Gou, Chengling
Fonte: Universidade Cornell Publicador: Universidade Cornell
Tipo: Artigo de Revista Científica
Publicado em 17/05/2005
Relevância na Pesquisa
36.18%
In mix-game which is an extension of minority game, there are two groups of agents; group1 plays the majority game, but the group2 plays the minority game. This paper studies the change of the average winnings of agents and volatilities vs. the change of mixture of agents in mix-game model. It finds that the correlations between the average winnings of agents and the mean of local volatilities are different with different combinations of agent memory length when the proportion of agents in group 1 increases. This study result suggests that memory length of agents in group1 be smaller than that of agent in group2 when mix-game model is used to simulate the financial markets.; Comment: 8 pages, 6 figures, 3 tables

Understanding the Current Situation and Challenges in the Public Private Mix (PPM) of Human Resources for Health (HRH) in Selected Areas in Egypt

Zhang, Xiaoxi
Fonte: Universidade Duke Publicador: Universidade Duke
Tipo: Tese de Doutorado
Publicado em //2015
Relevância na Pesquisa
36.18%

Background: Human Resource for Health (HRH) is one of the most important building blocks of the health system. The performance of the health systems is substantially impacted by the performance of health workers. Egypt has a highly fragmented health care system. Health services in Egypt are currently managed, financed, and provided by agencies in both public and private sectors. Egypt's health system has limited government oversight of the private sector and more open-ended healthcare market, which has contributed to a complexity of Public Private Mix (PPM). Since 1996, Egypt has been undergoing the Health Sector Reform Program (HSRP) with the aim of achieving universal healthcare coverage of the country. This study was conducted to contribute to the evidence in understanding the PPM of HRH in Egypt, towards contributing to the national dialogue to address related issue with its governance and development. Methods: This study uses qualitative method and literature review to approach the research topic. We visited 4 public hospitals and 3 private hospitals in Cairo, Benha and Fayoum in May to July, 2014. We conducted 45 in-depth interviews with health workers and 5 key-informant interviews with health policy experts. Document reviews were conducted from December 2013 to February 2015. Documents relevant to the country context and health profile were retrieved through PubMed and Google Scholar. Government activity and statistics were retrieved through openly published government report and reports from international organizations. An interview guide was developed and pretested. Interviews were recorded and transcribed. Data analysis began while data collection was still ongoing. Using a grounded theory approach...

Greater Georgetown Area Comprehensive Market Analysis

Mix, Troy; Doss, Manoj; Temko, Ezra; Tolino, Amanda; Wendt, Matthias
Fonte: Universidade de Delaware Publicador: Universidade de Delaware
Tipo: Outros
EN_US
Relevância na Pesquisa
46.13%
in cooperation with the Greater Georgetown Chamber of Commerce and the Town of Georgetown; The Greater Georgetown Area Comprehensive Market Analysis was prepared for the Greater Georgetown Chamber of Commerce and the Town of Georgetown to identify current and future opportunities for business expansion in the Georgetown area.The purpose of this project was to investigate regional market conditions in order to identify current and future opportunities for business expansion in the Greater Georgetown area. In that regard, this report contains a demographic and economic analysis of the population most likely to frequent Georgetown businesses, the results of a customer-intercept survey aimed at gathering opinions about shopping in the Georgetown area, an inventory of businesses within the 19947 zip code, and a comparative analysis of existing and potential retail and food-services sales within the area. Based on these data and analysis, a recommended path forward was prepared with an eye toward capitalizing on existing and emerging market opportunities and preserving those market advantages that the Greater Georgetown area currently enjoys.

INTERNET AND MARKETING MIX: A CASE STUDY IN THE COMPANY RIKA COMIC SHOP; INTERNET AND MARKETING MIX: A CASE STUDY IN THE COMPANY RIKA COMIC SHOP; Internet e Composto de Marketing: Um Estudo de Caso na Empresa Rika Comic Shop

Toledo, Luciano Augusto; mackenzie; Kozesinski, Ricardo; MACKENZIE - SP
Fonte: Universidade Federal Fluminense - LATEC Publicador: Universidade Federal Fluminense - LATEC
Tipo: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion; ; ; ; estudo de caso Formato: application/pdf
Publicado em 16/07/2012 POR
Relevância na Pesquisa
36.46%
This article discusses the use of a micro-enterprise that operates in the electronic commerce over the internet for comic books old and rare forms of the 4p’s of marketing composto: product, price, square (distribution) and promotion (communication). The first stage of the research consisted of a literature review of topics belonging to research problem and its specific aims, seeking to contextualize and sizing this market in Brazil and worldwide. The research took place in the form of a case study, which was followed proper protocol for this type of research. In the second part was administered an interview with semi-structured questionnaire with the manager of the company aimed to identify how it was operationalized the marketing composto in this niche market. Data obtained by interview were compared with the theory, generating a critical analysis that allowed the identification of similarities and evidence of very special situations. At the conclusion of the research it was found that the evidence in this particular segment in relation to that provided by the bibliography, especially with regard to communication and price.; This article discusses the use of a micro-enterprise that operates in the electronic commerce over the internet for comic books old and rare forms of the 4p’s of marketing composto: product...