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Resultados filtrados por Publicador: Universidade Federal de Goiás; Brasil; UFG; Programa de Pós-graduação em História (FH); Faculdade de Ciências Sociais - FCS (RG)

O Twitter nas campanhas eleitorais: novos desafios para os atores políticos em Goiás; Twitter. Election campaigns. Strategies of political communication in Goiás

Fernandes, Luiz Carlos do Carmo
Fonte: Universidade Federal de Goiás; Brasil; UFG; Programa de Pós-graduação em História (FH); Faculdade de Ciências Sociais - FCS (RG) Publicador: Universidade Federal de Goiás; Brasil; UFG; Programa de Pós-graduação em História (FH); Faculdade de Ciências Sociais - FCS (RG)
Tipo: Tese de Doutorado Formato: application/pdf
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This thesis aims to understand the changes occurring in the political and electoral communication from the adoption of Law No. 12.034/2009 - which regulates in detail the use of the Internet as a political communication tool in Brazilian electoral process , through a regional crop . Ie , understand how political actors of Goiás are facing the challenges , primarily through the use of on-line social networks in the election campaigns – the object of study is Twitter , whose use was analyzed in the election campaigns of 2010 and 2012. Therefore , traditional techniques of sociology and new possibilities brought by the analysis of on-line social networks were used , gathering ethnographic research on-line , qualitative on-line interviews , content analysis of tweets and search with the use of internet tools . The final results of this study suggest that the use of on-line social networks in political campaigns expanded the agenda and ways to communicate with society and started require political actors , a presence on social networks on-line increasingly attentive and lasting .The topics covered during the election period were extended , while still prevailing own campaign and public policy proposals . In relation to the speech was possible to observe a major change : information / news...