Página 1 dos resultados de 219 itens digitais encontrados em 0.014 segundos

Destination image : perspectives of tourists versus residents

Agapito, Dora; Mendes, Júlio da Costa; Valle, Patrícia Oom do
Fonte: Instituto Politécnico de Leiria Publicador: Instituto Politécnico de Leiria
Tipo: Artigo de Revista Científica
Publicado em //2010 ENG
Relevância na Pesquisa
56.42%
This study aims to measure the image of Lagos in the Algarve region, the most important Portuguese destination, in a cognitive, affective and behavioral approach. Given the lack of studies which compare the perspectives of tourists and residents, the empirical investigation includes a mixed methodology enabling a holistic approach followed by a quantitative methodology with the use of questionnaires. The attributes that are more consensually associated with Lagos are the good weather and good beaches, although these variables do not have significant discriminatory power for “recommendation of the destination to friends and family” as the dependent variable, in a CHAID analysis.

The impact of secondary information sources on the formation of the tourist image : the case of rural tourism in Galicia

Andrade Suárez, María José
Fonte: Instituto Politécnico de Leiria Publicador: Instituto Politécnico de Leiria
Tipo: Artigo de Revista Científica
Publicado em //2011 ENG
Relevância na Pesquisa
56.51%
In a context of intense competition among tourist destinations, the perceived image is key and plays, in turn, a key role in the choice of destination, as the values associated to it represent a decisive factor in the purchase decision process by potential tourists. In this context, many researchers agree that the image is usually formed by two main forces: stimulus or external factors and internal personal factors. The former refer to the number and nature of sources of information to which individuals are exposed. The latter include motivations, demographic characteristics and the geographical and cultural background of tourists. The aim of this paper is, therefore, to identify the set of cognitive‑affective components forming the a priori perceived image of the destination and, moreover, the study of the main factors influencing stimulus formation. In particular, we analyze the effects of secondary sources of information (autonomous, organic and induced) on the perceived destination image.

Tourist destination image formed by the cinema : Barcelona positioning through the feature film Vicky Cristina Barcelona

Rodríguez Campo, Lorena; Fraiz Brea, José Antonio; Rodríguez-Toubes Muñiz, Diego
Fonte: Instituto Politécnico de Leiria Publicador: Instituto Politécnico de Leiria
Tipo: Artigo de Revista Científica
Publicado em //2011 ENG
Relevância na Pesquisa
46.54%
The image formed by the movie industry often represents an added value for certain destinations because it works as a real tool for promotion at an international level and as a factor that induces travel. The representations and images of tourist destinations developed through the mass media, such as cinema, television and literature play a truly significant role which influences in the process of vacation spot decision. These media are very influential in promoting, confirming and reinforcing images, opinions and the destination identity, and play an outstanding role in the image construction of tourist destinations. In other words, the way in which the destination is represented in films and television series can have an enormous influence worldwide in perpetuating a particular image and vision of the country. Barcelona as a destination, in recent years, has been positioning itself in a number of full‑length feature films to be internationally promoted. The latest cinematographic promotional action can be witnessed in the movie "Vicky Cristina Barcelona" (Woody Allen, 2008), which has contributed to placing this city strategically in the mind of the potential consumer. The present paper analyses the principal images film lovers have perceived in this destination through the film.

The determinants of length of stay in the Azores : a count model approach

Menezes, António Gomes de; Moniz, Ana Isabel Arruda
Fonte: Universidade de Aveiro Publicador: Universidade de Aveiro
Tipo: Artigo de Revista Científica
Publicado em //2013 ENG
Relevância na Pesquisa
46.51%
This paper employs count data models to estimate the determinants of length of stay, as count models overcome censoring and truncation data issues associated with the positive integer nature of length of stay. Length of stay is critical to study consumption of local resources. This paper employs a rich micro dataset on tourists departing the Azores, a group of small Portuguese islands, widely perceived as a tourist destination with high growth potential due to its unique nature, which, hence, must be addressed with care given its small carrying capacity. This paper looks after the relationship between destination image and tourists’ behavior, focusing on the influence of destination image on length of stay. Environmental attitudes and destination image, constructed from a factor analysis exercise, also influence length of stay. It is found that sociodemographic profiles and trip attributes are important determinants of length of stay. The results suggest that promoting the Azores for its nature, landscape, remoteness, weather and safety may increase length of stay, unlike cultural heritage. Our framework provides an interesting tool for policymakers to analyse the determinants of length of stay, and, concomitantly, consumption of local resources. Policy implications are discussed.

Perceived image of Lisbon by foreign tourists

Represas, Duarte Reis Brandão Fontes
Fonte: Instituto Superior de Economia e Gestão Publicador: Instituto Superior de Economia e Gestão
Tipo: Dissertação de Mestrado
Publicado em //2013 ENG
Relevância na Pesquisa
56.66%
Mestrado em Marketing; Tourism destination image is one of the most approached concepts in tourism scientific literature. It has become a subject of great matter in the tourism management field once it is considered one of the most determinant factors in tourist‘s choosing process. Lisbon is currently the most important tourism destination in Portugal and one of the top visited places in Europe. According to recent data from Turismo de Portugal, in 2012 Lisbon was the first tourism destination in Portugal with the largest number of visitors, suggesting an increasing interest for the city as a tourism destination. Therefore, this work aims to contribute for a better understanding of which are the most important components of the image of Lisbon as a tourism destination for foreign tourists. After a brief literature review, we decided that this research should be based on the tri-dimensional model, developed by Echtner & Ritchie (1993), since it involves not only a tangible and functional perspective, but also a psychological and holistic one, allowing a complete representation of the perceived tourism destination image of Lisbon. The results obtained confirm a strongly positive appreciation by the international community when it comes to evaluate Lisbon’s tourism destination image...

Revisiting the destination image construct through a conceptual model

Matos, Nelson; Mendes, Júlio; Valle, Patrícia Oom do
Fonte: ESGHT, Universidade do Algarve Publicador: ESGHT, Universidade do Algarve
Tipo: Artigo de Revista Científica
Publicado em //2012 ENG
Relevância na Pesquisa
66.65%
In a highly complex and dynamic sector like tourism, the current economic crisis brings to destination managers not only challenges but also opportunities. The image destinations promote to the market is a key element in the tourist decision-making process when choosing a tourism destination. This paper’s purpose is, therefore, to review and explore the destination image construct and its implications for the destination, and also to present a model of destination image based on previous studies. Implications for creating, enhancing and implementing the correct marketing programs for tourism destinations are provided.

Destination image: perspectives of tourists vs. residents

Agapito, Dora; Mendes, Júlio; Valle, Patrícia Oom do
Fonte: Universidade do Algarve (Silva, J.V; Jafari, J.; Scott, N.) Publicador: Universidade do Algarve (Silva, J.V; Jafari, J.; Scott, N.)
Tipo: Parte de Livro
Publicado em //2010 ENG
Relevância na Pesquisa
56.42%
This study aims to measure the image of Lagos in the Algarve region, the most important Portuguese destination, using a cognitive, affective and behavioral approach. Given the lack of studies which compare the perspectives of tourists and residents, the empirical investigation includes a mixed methodology enabling a holistic approach followed by a quantitative methodology with the use of questionnaires for both tourists and residents. The attributes that are more consensually associated with Lagos are the good weather and good beaches, although these variables do not have significant discriminatory power for "recommendation of the destination to friends and family" as the dependent variable.

Understanding tourist recommendation through destination image: A CHAID analysis

Agapito, Dora; Valle, Patrícia Oom do; Mendes, Júlio
Fonte: Universidade do Algarve Publicador: Universidade do Algarve
Tipo: Artigo de Revista Científica
Publicado em //2012 ENG
Relevância na Pesquisa
46.52%
In spite of the efforts of marketers and managers to boost a favourable destination image, with a focus on encouraging tourists‟ revisit, other factors contribute to tourists‟ decision-making processes with regard to revisiting destinations. Moreover, recommendation from family and friends are considered to be the most credible source of information in the process of choosing a holiday destination, becoming relevant that studies on destination loyalty focus on this variable. Therefore, this research aims to identify the attributes which contribute to tourists‟ willingness to recommend a destination. The first stage of this study involved identifying the attributes to measure the image of Lagos in the Algarve region, an important Portuguese destination, through open-ended questions. In the second phase, the application of the Chi-Square Automatic Interaction Detector (CHAID) to survey responses from a sample of 379 tourists allowed to identify the features that explain the intention to recommend the destination. The results show that culture is the attribute with the strongest power to explain recommendation, highlighting the need for sun and sand tourism destinations to diversify their offer. Of the seven terminal nodes produced by CHAID...

Destination image: perspectives of tourists vs. residents

Agapito, Dora; Mendes, Júlio; Valle, Patrícia Oom do
Fonte: Instituto Politécnico de Leiria Publicador: Instituto Politécnico de Leiria
Tipo: Artigo de Revista Científica
Publicado em //2010 ENG
Relevância na Pesquisa
56.42%
This study aims to measure the image of Lagos in the Algarve region, the most important Portuguese destination, in a cognitive, affective and behavioral approach. Given the lack of studies which compare the perspectives of tourists and residents, the empirical investigation includes a mixed methodology enabling a holistic approach followed by a quantitative methodology with the use of questionnaires. The attributes that are more consensually associated with Lagos are the good weather and good beaches, although these variables do not have significant discriminatory power for “recommendation of the destination to friends and family” as the dependent variable, in a CHAID analysis.

The cognitive-affective-conative model of destination image: A confirmatory analysis

Agapito, Dora; Valle, Patrícia Oom do; Mendes, Júlio
Fonte: European Marketing Academy Publicador: European Marketing Academy
Tipo: Conferência ou Objeto de Conferência
Publicado em //2012 ENG
Relevância na Pesquisa
66.54%
Destination image influences tourist behaviour before, during and after travel, as it is an important instrument which contributes to tourists’ loyalty. In this context, although Gartner (1993) advocates that the cognitive, affective and conative dimensions of destination image are hierarchically interrelated, there is no empirical evidence to support the complete model. This study aims to test the hierarchical nature of the relationship between the dimensions of destination image. The results of structural equation modelling (SEM) confirm Gartner’s (1993) theoretical model, validating the theory that the influence of the cognitive component on the conative dimension is stronger when mediated by the affective component. This conclusion raises important considerations regarding affect as a crucial aspect linking destinations and people.

The cognitive-affective-conative model of destination image: A confirmatory analysis

Agapito, Dora; Valle, Patrícia Oom do; Mendes, Júlio
Fonte: Routledge Publicador: Routledge
Tipo: Artigo de Revista Científica
Publicado em //2013 ENG
Relevância na Pesquisa
66.54%
Destination image influences tourist behaviour before, during and after travel, as it is an important instrument which contributes to tourists’ loyalty. Although Gartner (1993) advocates that the cognitive, affective and conative dimensions of destination image are hierarchically interrelated, there is no empirical evidence to support the complete model. This study aims to test the hierarchical nature of the relationship between the dimensions of destination image. The results of structural equation modelling confirm Gartner’s theoretical model, validating the theory that the influence of the cognitive component on the conative dimension is higher when mediated by the affective component, raising managerial implications.

Tourist See Tourist Do: The Influence of Hollywood Movies and Television on Tourism Motivation and Activity Behavior

Spears, Daniel L.; Josiam, Bharath M.; Kinley, Tammy; Pookulangara, Sanjukta
Fonte: FIU Digital Commons Publicador: FIU Digital Commons
Tipo: Artigo de Revista Científica Formato: application/pdf
Relevância na Pesquisa
46.54%
The purpose of this study was to investigate the influence of Hollywood movies and television (movies/TV) on US viewer’s motivation to travel to and participate in activities featured in Hollywood movies/TV productions. A survey was administered in an online format to a convenience sample of 433 respondents via Qualtrics. Factor analysis, correlation, and regression was employed to explore relationships between the variables. Findings identified a profile of Hollywood movies/TV viewers, sources of information used to determine destination choice, and level of involvement among viewers of Hollywood movies/TV productions. Additionally, this study explored the relationships between Hollywood movies/TV productions, tourist motivations, and the propensity to participate in activities featured. Findings indicate that Hollywood movies/TV productions have a positive impact on viewer involvement and that movie/TV related tourism is likely to be affected by movie and TV viewing preference and destination image. The results identify that the predictor “TV viewing behavior” is the strongest predictor of entertainmentmotivated tourism, followed by “destination image” and “movie viewing behavior.” Findings also indicate that “destination image” is the strongest predictor of movie-related activities and that the image portrayed in a movie does influence the viewer’s inclination to visit and participate in activities featured in a movie.

Estudio de las dimensiones cognitiva y afectiva de la imagen de un destino turístico. Un enfoque a través de la teoría de las representaciónes sociales= Cognitive and affective dimensions of tourism destination image. An approach through the theory of social representation

Hidalgo Alcázar, María del Carmen
Fonte: Universidade de Múrcia Publicador: Universidade de Múrcia
Tipo: Tese de Doutorado Formato: application/pdf
SPA; ENG
Relevância na Pesquisa
46.79%
El turismo es uno de los sectores que mayor contribución proporciona al desarrollo económico de un país. Muchos destinos compiten sobre la base de sus imágenes percibidas en relación con otros competidores del mercado. Por lo tanto, es necesario el desarrollo de una imagen positiva de los destinos con el objetivo de lograr una ventaja competitiva real, ya que la imagen de un destino, ya sea para los que lo visitan por primera vez o para los visitantes que repiten, es un término reconocido tanto por académicos y como por los gestores de los destino, como un factor clave en la elección de destino. Internet ha cambiado el comportamiento del consumidor turístico drásticamente. El avance tecnológico y la creciente competencia internacional, afectan por tanto a la manera en que los destinos turísticos son imaginados, percibidos y consumidos. Tal imagen generalmente implica una combinación de componentes cognitivos y afectivos, sobre los cuales se genera una imagen global acerca de un destino específico. Esta imagen puede influir en el posicionamiento del destino y en última instancia, en las intenciones de comportamiento de los turistas, como la futura visita o su recomendación. Por lo tanto, el objetivo principal de esta investigación es contribuir a una mejor comprensión del proceso de formación de la imagen antes de la visita directa al destino por parte del turista. Debido a que el turismo es en gran medida una actividad social...

The impacts of tourism experiences in the destination image: a marketing perspective

Matos, Nelson
Fonte: Universidade do Algarve Publicador: Universidade do Algarve
Tipo: Tese de Doutorado
Publicado em //2014 ENG
Relevância na Pesquisa
46.57%
The thesis focus is to study the impacts of the tourism experiences in the destination image of the Algarve, Portugal, which is a tourism destination with a long tradition in the tourism activity, centered mainly in the sun and beach tourism products. The literature review conducted in this study concentrated on two main areas of knowledge, tourism and marketing, and on two constructs, destination image and tourism experience. The role of each construct and their interrelationship, and more specifically, the impact of the holiday tourism experience (TE) in the tourists’ perception of the tourism destination image (TDI) are the central point of this research. The empirical research has taken place in the Algarve, based on qualitative and quantitative methodology, about the foreign tourists’ opinion about the TDI, at two different moments, at the arrival and at the departure. To assess the TEs impacts in the TDI of the region, the tourists’ TEs were measure according to Oh, Fiore & Jeoung’s (2007) experience scale, based on Pine & Gilmore’s four realms of the experience. The first and second surveys were applied at Faro Airport, and in both studies tourists’ stronger images of the Algarve revealed to be sun...

Touristic destination image : a study on Lisbon’s touristic destination image

Santos, Dulce Rosa
Fonte: Instituto Universitário de Lisboa Publicador: Instituto Universitário de Lisboa
Tipo: Dissertação de Mestrado
Publicado em //2013 ENG
Relevância na Pesquisa
46.67%
Project submitted as partial requirement for the conferral of Master of Science in Business Administration / Classificação: M31 Marketing ; L83 Sports; Gambling; Recreation; Tourism; A presente dissertação estuda a imagem turística de Lisboa, analisando, em detalhe, a sua estrutura e determinantes. O Turismo é um dos sectores mais importantes para qualquer economia. O enquadramento teórico sugere que conhecer a estrutura da Imagem de Destino Turístico, para uma localização específica, pode ter impactos significativos no marketing e estratégia turística. Apesar de não existir acordo, sobre qual o melhor modelo, o valor de aplicar o conhecimento teórico à área do Turismo é altamente reconhecido. Propõe-se uma metodologia que, primeiramente, analise as diferentes perspectivas de profissionais do meio, através de entrevistas. De seguida, e através de um questionário, pretende-se a recolha das perspectivas de turistas estrangeiros sobre a imagem turística de Lisboa, permitindo assim testar o modelo especificado, em termos das relações entre variáveis. Os resultados apontam para uma imagem muito positiva de Lisboa, em termos da imagem cognitiva, afectiva e geral. Os resultados permitem, também, concluir que imagem cognitiva e afectiva influenciam a imagem geral. No entanto...

Destination Image: Tourists' perspective versus residents' perspective

Agapito, Dora; Mendes, Júlio; Patrícia, Patrícia Oom do
Fonte: Universidade do Algarve Publicador: Universidade do Algarve
Tipo: Conferência ou Objeto de Conferência
Publicado em //2010 ENG
Relevância na Pesquisa
66.59%
The study of destination image has been asserting itself as an instrument of differentiation, helping to increase the destinations competitiveness. Despite being a well-documented topic in the literature, there had been a lack of studies to compare the perspectives of tourists with the residents. The main objective of this study is to measure the image of Lagos in the Algarve region, the most important Portuguese destination, comparing the perspectives of tourists and residents in a cognitive, affective and behavioral approach. The empirical investigation included a mixed methodology. First, in an exploratory phase, the analysis of open-ended questions allowed to detect the attributes for the analysis of the cognitive component, enabling a holistic approach. Then, the use of questionnaires to a sample of 379 tourists and 378 residents provided a quantitative methodology, using descriptive indicators, hypotheses tests and the multivariate CHAID technique. Results indicate a positive global destination image in the perspective of both stakeholders. The attributes more consensually associated with Lagos are the „good weather‟ and „good beaches‟, although these variables have not significant discriminatory power for the dependent variable „recommendation of the destination to friends and family‟...

Efeito da visita/não-visita na imagem de um destino turístico: uma aproximação metodológica mista; El efecto de la visita/no-visita en la imagen de un destino turístico: una aproximación metodológica mixta; Effect of the visiting in destination image: a mixed methodological approach

Ferreira, Sérgio Dominique
Fonte: Universidade de São Paulo. Escola de Comunicações e Artes Publicador: Universidade de São Paulo. Escola de Comunicações e Artes
Tipo: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion; ; ; ; ; ; Formato: application/pdf
Publicado em 01/12/2011 POR
Relevância na Pesquisa
56.51%
O turismo é atualmente um dos setores mais preponderantes da economia de Portugal, representando 13% do PIB e 12% da empregabilidade gerada. Neste sentido, orientar a gestão de destinos turísticos desde um enfoque de Marketing pressupõe uma análise cuidada da imagem de marca. Neste contexto, o principal objetivo do presente trabalho consiste em recorrer ao enfoque misto proposto por Echtner e Ritchie (1991, 1993), para avaliar em que medida a visita/não-visita a um destino turístico influencia a imagem que estes desenvolvem sobre destinos turísticos. Os resultados obtidos permitem constatar que não existem diferenças consideráveis entre a imagem formada pelos turistas que já visitaram Portugal e aqueles que nunca visitaram. Em consequência, sugere-se que, em futuros estudos, se analise o efeito da proximidade entre o local de residência dos turistas e o destino.; El turismo es hoy uno de los sectores más importantes de la economía de Portugal, representando el 13% del PIB y generando el 12% de la empleabilidad generada. En este sentido, para gestionar los destinos turísticos desde un enfoque de marketing es necesario analizar con detalle la imagen de marca. En este contexto, el principal objetivo de este trabajo es utilizar la metodología mixta propuesta por Echtner y Ritchie (1991...

Análise da relação causal entre imagem, qualidade, satisfação e fidelidade: um estudo sobre a percepção do turista nacional no destino turístico Natal/RN; Casual relationship between destination image, quality, satisfaction and loyalty: a study on the brazilian tourists perception of Natal/RN touristic destination

Chagas, Márcio Marreiro das; Marques Junior, Sergio
Fonte: Universidade de São Paulo. Escola de Comunicações e Artes Publicador: Universidade de São Paulo. Escola de Comunicações e Artes
Tipo: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion; ; ; ; ; ; Formato: application/pdf
Publicado em 01/12/2010 POR
Relevância na Pesquisa
66.54%
This study aims to analyze the causal relationship between quality, satisfaction, fidelity and destination image. Therefore, if conducted an exploratory, descriptive research with quantitative analytical approach. Data collection was performed by a questionnaire addressed to Brazilian tourists at the Augusto Severo International Airport and Bus station of Natal, the main points of entry and exit of tourists. The composition was simple random sampling by reaching the final number of 400 tourists interviewed. Among the main results, it was noted that nine are the dimensions of perceived quality of "Sun and Sand" segment, that is, Beaches and Facilities, Public Equipment, Catering Services, Transportation, Hotel Equipment, Hotel Services, Entertainment & Attractions, Access to the Hotel and Hospitality. Moreover, it was concluded that the tourism destination image exerts strong and direct influence on both factors, in the customer satisfaction process and loyalty, the dimensions of quality also claimed to be strongly influences both factors, and finally, the satisfaction directly influences the loyalty to the destination.; O objetivo principal do estudo é analisar a relação causal existente entre a qualidade, a satisfação, a fidelidade e a imagem de destinos. Para tanto...

The Evaluation of Image Attributes and its Relation to Global Image of International Tourism Destination – Jericoacoara Beach; La Evaluación de los Atributos de Imagen y su Relación con la Imagen Global del Destino Turístico Internacional – Playa de Jericoacoara; A Avaliação dos Atributos da Imagem e sua Relação com a Imagem Global do Destino de Turismo Internacional – Praia de Jericoacoara

Buosi, Maria Carolina; Leocádio, Aurio
Fonte: Universidade de São Paulo. Escola de Comunicações e Artes Publicador: Universidade de São Paulo. Escola de Comunicações e Artes
Tipo: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion; ; ; ; ; ; Formato: application/pdf
Publicado em 13/04/2013 POR
Relevância na Pesquisa
46.62%
O turismo se tornou um fenômeno relevante para a economia de países, recebendo uma maior importância a partir da década de 50 (CROUCH e RITCHIE, 1999). Todavia, o turismo, enquanto setor econômico, no Brasil ainda é considerado iniciante (MINISTÉRIO DO TURISMO, 2007) e medidas para fomentar este setor vêm sendo adotadas. Nesse contexto, o marketing pode ser usado como instrumento para a competitividade dos destinos turísticos e a imagem do lugar um fator fundamental para o sucesso do destino. Bigné, Sanchez e Sanchez (2001) apontam a relevância dos atributos da imagem para a avaliação global satisfatória do destino turístico. Assim, este trabalho apresenta uma avaliação acerca da relação da imagem percebida de Jericoacoara, um dos 65 destinos turísticos indutores do desenvolvimento no Brasil (MINISTÉRIO DO TURISMO, 2010), e a avaliação global do lugar feita por turistas, verificando a importância atribuída para os atributos da imagem do lugar. Os resultados foram obtidos por meio de pesquisa quantitativa, de campo, com 280 turistas, e corroboraram a afirmativa de Bigné, Sanchez e Sanchez (2001). Além disso, servem de ferramenta para a elaboração de um plano de marketing efetivo para o destino turístico...

From island mass tourism to rural tourism In Madeira: Is there a place for a re-definition of islands’ image?

Almeida,António Manuel Martins de
Fonte: Instituto Politécnico do Cávado e do Ave Publicador: Instituto Politécnico do Cávado e do Ave
Tipo: Artigo de Revista Científica Formato: text/html
Publicado em 01/12/2010 EN
Relevância na Pesquisa
56.33%
It is now well acknowledged that the competitive edge of islands´ mature tourist destinations relies on the development of new niche markets such as the rural tourism sector. Further, alternative market segments such as the eco-tourism and the cultural tourism have been targeted by most Destinations Management Organisations on islands. Rural tourism is a very recent but growing market niche in peripheral areas offering mass tourism products. For that reason the aim of this paper is to provide a better understanding of the image of this emerging industry here in Madeira based on a sample of 150 visitors. Multivariate descriptive analysis is applied to ´built-up´ the image of the rural tourism according to socioeconomic, travel-related features, and cognitive and emotional factors as it is usual in the destination image literature. This paper fills a void in the literature concerning the rural tourism sector as the factors attracting tourists to the emerging rural tourism industry in Madeira and policy recommendations put forward.