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A contribuição do neuromarketing para o estudo do comportamento do consumidor; Neuromarketing´s contribution to consumer behaviour studies

Colaferro, Claudia Almeida
Fonte: Biblioteca Digitais de Teses e Dissertações da USP Publicador: Biblioteca Digitais de Teses e Dissertações da USP
Tipo: Dissertação de Mestrado Formato: application/pdf
Publicado em 16/12/2011 PT
Relevância na Pesquisa
56.34%
À medida que se avança no século XXI observamos a diversidade humana, cada vez em maior número, convivendo e interagindo a todo o momento. As dificuldades aumentam quando a diversidade se dá além de diferentes sexos, idades, mas também por diferentes opiniões e as várias formas de expressão e comportamento das pessoas, principalmente aqueles não conscientes. Nesse contexto vive-se o desencadeamento de uma crise das metodologias clássicas de investigação, vistas como limitantes e pouco esclarecedoras para o entendimento de que, em um mesmo indivíduo, podem existir estilos de consumo distintos, não conscientes, além de que o entrevistado pode, de maneira intencional ou não intencional, compreender mal, interpretar mal ou até mesmo enganar o pesquisador. O objetivo da dissertação foi avaliar se o neuromarketing pode ser uma nova área de colaboração ao entendimento do consumidor, ser capaz de obter as informações não declaradas do indivíduo, pela captura das informações cerebrais, adicionando assim conhecimento para o processo do entendimento de seu comportamento de consumo, validando-o como uma nova área de cooperação. Por meio de revisão bibliográfica e pesquisa empírica buscou-se identificar, entender e com isso resumir conceitos básicos sobre o neuromarketing...

Consumer behaviour towards organic food in Porto Alegre : an application of the theory of planned behaviour

Hoppe, Alexia; Vieira, Luciana Marques; Barcellos, Marcia Dutra de
Fonte: Universidade Federal do Rio Grande do Sul Publicador: Universidade Federal do Rio Grande do Sul
Tipo: Artigo de Revista Científica Formato: application/pdf
ENG
Relevância na Pesquisa
56.24%
O estudo investiga o processo de tomada de decisão dos consumidores, suas atitudes e valores em relação ao alimento orgânico pelo uso da Teoria do Comportamento Planejado, adaptando a metodologia de um estudo da União Europeia. Foram entrevistados 450 consumidores em supermercados e feiras ecológicas em Porto Alegre, Brasil. Os resultados indicam um grande nível de penetração e uma atitude muito positiva em relação aos produtos orgânicos. Os entrevistados acreditam que os alimentos orgânicos são mais saudáveis, saborosos, mais naturais e ambientalmente corretos, apesar de serem menos atraentes visualmente e mais caros que alimentos convencionais. Os respondentes das feiras ecológicas representam um segmento específico com valores mais orientados para questões sociais. Os resultados mostram um alinhamento entre atitude positiva e comportamento do consumidor na amostra estudada. O estudo contribui para todas as partes envolvidas na cadeia de produtos orgânicos, já que o conhecimento dos atributos mais valorizados pelos consumidores pode apoiar o varejo a coordenarem a cadeia de suprimentos, estimulando mais produtores na adesão à certificação orgânica, melhorando suas práticas produtivas e renda. Consumidores também se beneficiam da oferta de alimentos orgânicos.; The aim of this study was to investigate consumers’ decision-making process...

The consumer behaviour of german honor students regarding garment and accessories

Coudouratzis, J.; Abreu, Maria José
Fonte: ABEPEM Publicador: ABEPEM
Tipo: Conferência ou Objeto de Conferência
Publicado em /11/2012 ENG
Relevância na Pesquisa
56.19%
The purpose of this research was to determine the consumer behaviour of german honor students concerning branded clothes and accessories. The data acquisition was done by developing a questionnaire, which was sent to three different universities in Germany The attention has been turned to identify a correlation between branded clothes and the development of a personal identity. According to the results of the realised survey there is no correlation.

Quality, safety and consumer behaviour towards organic food in Portugal

Lucas, M.R.V; Marreiros, Cristina Galamba
Fonte: Wageningen Academic Publishers Publicador: Wageningen Academic Publishers
Tipo: Parte de Livro
ENG
Relevância na Pesquisa
66.35%
This paper reports the results of an analysis of Portuguese consumer behaviour towards organic food products (OFP). For this purpose, a literature review on quality and food safety of OFP was carried out and a consumer survey was implemented, with data collected by means of personal interviews in the capital city of the country. The data were analysed using descriptive statistics and a comparison of gender and age groups was made using chi-square tests and analysis of variance. Factor analysis was used for the attitudinal scales in order to reduce the number of variables and to search for dimensions underlying these attitudes. The results show positive consumer attitudes towards OFP. However, its consumption is much lower than could be expected from these attitudes. Intentions to buy OFP are quite high, suggesting that these products might obtain a substantial market share in the future. This is an encouraging sign for potential OFP producers, who might compensate for the costs of moving from traditional to organic farming with an increase in market share.

Os millennials em Portugal: estudo exploratório a partir de um coorte etário sobre engagement consumidor-marca

Freitas, Inês Jardim Vital de
Fonte: Escola Superior de Comunicação Social Publicador: Escola Superior de Comunicação Social
Tipo: Dissertação de Mestrado
Publicado em /11/2014 POR
Relevância na Pesquisa
46.28%
Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.; A Era Digital revolucionou os paradigmas comunicacionais vigentes. A Geracao Millennial compreende todos os nascidos entre o início dos anos 1980 e os anos 1990: Um coorte etário que surge como o primeiro considerado efectivamente nativo digital. Esta e, assim, uma geração representativa de um processo de transição face as gerações anteriores. Tem como objectivo esta investigação compreender o comportamento de consumo deste coorte etário a partir do processo de engagement consumidor-marca(ECM), numa abordagem exploratoria. Aplicou-se um método quantitativo ‐ o questionário ‐ inspirado no modelo de Hollebeek et al. (2014) por forma a medir o processo de engagement consumidor-marca numa visão holistica, considerando os seus antecedentes e as suas consequencias. Para medicao do envolvimento utilizou-se a escala de Zaichkowsky (1994), na medicao da ligação eu‐marca aplicou‐se a escala de Escalas (2004) e a escala de Yoo e Donthu (2001) para a medicao da intenção de uso da marca. Tanto o processamento cognitivo, como o afecto e a activação foram medidos por escalas criadas de raiz por Hollebeek et al. (2014). O questionário foi aplicado a uma amostra de conveniência (N=150)...

O comércio eletrónico e o turismo

Câmara, Estevão Gago da
Fonte: Universidade dos Açores Publicador: Universidade dos Açores
Tipo: Dissertação de Mestrado
Publicado em 16/07/2013 POR
Relevância na Pesquisa
46.31%
Dissertação de Mestrado em Gestão de Empresas (MBA).; As grandes alterações no setor do Turismo registadas nos últimos anos foram determinadas pela evolução das tecnologias da informação e comunicação, TICs. A aplicação B2B2C, suportada pelo e-commerce e pelo e-business, fizeram do Turismo um dos setores com maior crescimento na área das transações online. A Internet, através da sua interatividade e constante atualização de informação, conseguiu reduzir a intangibilidade do produto turístico, o que explica o sucesso desta ferramenta tanto para a indústria como para os consumidores. Entre as mais relevantes transformações destacam-se o surgimento de novos intermediários no mercado, bem como a possibilidade de venda direta e as mudanças de comportamento do consumidor. Com base na nova realidade da indústria turística e na alteração do comportamento dos consumidores, este estudo pretende analisar as novas tendências do mercado e contribuir para a compreensão dos fatores que influenciam a atitude do consumidor face ao eTourism. Os principais resultados obtidos indicam-nos que existem alguns determinantes com influência no planeamento das viagens através da Internet, tais como a experiência com eTourism...

Research on chinese grape wine consumer behaviour and strategy for portuguese wine in China

Oliveira, Urbano Ruben Coito Neves de
Fonte: Instituto Superior de Economia e Gestão Publicador: Instituto Superior de Economia e Gestão
Tipo: Dissertação de Mestrado
Publicado em //2013 ENG
Relevância na Pesquisa
66.3%
Mestrado em Marketing; Understanding the market characteristics and consumer behaviour are the main factors to achieve success in any country. However, China has specificities that are very different from what marketers are used to. This study aims to research the consumers’ behaviour in terms of purchase and consumption, as well as, their perception towards Portugal, its’ products and wine. It also intends to create a strategic marketing plan that can serve exporters that want to enter the Chinese market. To this end, an online survey was administered to a selected sample of Shanghai’s population. As a result, it was concluded that Portuguese products may have a chance to enter this market, if they are presented in the right places, with the right prices, if it can get to the right people and publications but, especially, if the business relation and country brand are well managed.

Consumer contribution to food contamination in Brazil: modelling the food safety risk in the home

Motta,Sergio Paulo Olinto da; Flint,Steve; Perry,Paul; Noble,Alasdair
Fonte: Instituto de Tecnologia de Alimentos - ITAL Publicador: Instituto de Tecnologia de Alimentos - ITAL
Tipo: Artigo de Revista Científica Formato: text/html
Publicado em 01/06/2014 EN
Relevância na Pesquisa
56.28%
Foodborne diseases are among the most widespread public health issues, killing about 2.2 million people annually, and costing hundreds of billions of US dollars for governments, companies, families and consumers (WHO, 2007). In Brazil, foodborne diseases acquired in the home account for 55% of notified outbreaks (BRASIL, 2012). Several studies have investigated aspects of consumer behaviour concerning food poisoning, mapping practices in the home, but it remains a challenge to obtain a full picture of the consumer contribution to food contamination (REDMOND and GRIFFITH, 2003). This study aimed to assess the risks of food contamination in the home. A questionnaire containing 140 questions concerning food safety knowledge, handling practices, personal hygiene and basic health care, covering the stages when the food is under the control of the consumer, was developed and used to gather data for analysis. Appropriate scores were attributed to the questions (consequences to food safety) and answers (likelihood of food contamination). A risk estimate algorithm and an appropriate risk ranking scale were used to assess the results. From August 2011 to March 2012, survey questionnaires were collected from 2,775 consumers in Brazil across 19 out of 27 state capitals. The study found risky practices with the potential to lead to food poisoning occurrences in the domestic environment in the following handling steps: food transportation...

Consumer behaviour in the waiting area

Mobach, Mark P.
Fonte: Springer Netherlands Publicador: Springer Netherlands
Tipo: Artigo de Revista Científica
EN
Relevância na Pesquisa
46.35%
Objective of the study: To determine consumer behaviour in the pharmacy waiting area. Method: The applied methods for data-collection were direct observations. Three Dutch community pharmacies were selected for the study. The topics in the observation list were based on available services at each waiting area (brochures, books, illuminated new trailer, children’s play area, etc.). Per patient each activity was registered, and at each pharmacy the behaviour was studied for 2 weeks. Results: Most patients only waited during the waiting time at the studied pharmacies. Few consumers obtained written information during their wait. Conclusion: The waiting area may have latent possibilities to expand the information function of the pharmacy and combine this with other activities that distract the consumer from the wait. Transdisciplinary research, combining knowledge from pharmacy practice research with consumer research, has been a useful approach to add information on queueing behaviour of consumers.

The role of health-related claims and health-related symbols in consumer behaviour: Design and conceptual framework of the CLYMBOL project and initial results

Hieke, S; Kuljanic, N; Wills, J M; Pravst, I; Kaur, A; Raats, M M; van Trijp, H C M; Verbeke, W; Grunert, K G
Fonte: Blackwell Publishing Ltd Publicador: Blackwell Publishing Ltd
Tipo: Artigo de Revista Científica
EN
Relevância na Pesquisa
46.35%
Health claims and symbols are potential aids to help consumers identify foods that are healthier options. However, little is known as to how health claims and symbols are used by consumers in real-world shopping situations, thus making the science-based formulation of new labelling policies and the evaluation of existing ones difficult. The objective of the European Union-funded project Role of health-related CLaims and sYMBOLs in consumer behaviour (CLYMBOL) is to determine how health-related information provided through claims and symbols, in their context, can affect consumer understanding, purchase and consumption. To do this, a wide range of qualitative and quantitative consumer research methods are being used, including product sampling, sorting studies (i.e. how consumers categorise claims and symbols according to concepts such as familiarity and relevance), cross-country surveys, eye-tracking (i.e. what consumers look at and for how long), laboratory and in-store experiments, structured interviews, as well as analysis of population panel data. EU Member States differ with regard to their history of use and regulation of health claims and symbols prior to the harmonisation of 2006. Findings to date indicate the need for more structured and harmonised research on the effects of health claims and symbols on consumer behaviour...

Consumer behaviour and sensory preference differences: implications for wine product marketing

Bruwer, Johan de Wet; Saliba, Anthony; Miller, Bernadette
Fonte: Emerald Group Publishing Limited Publicador: Emerald Group Publishing Limited
Tipo: Artigo de Revista Científica
Publicado em //2011 EN
Relevância na Pesquisa
66.38%
Purpose – Exploratory research was conducted in a well-known Australian wine region to determine the differences in the behaviour dynamics and sensory preferences of consumer groups. The overall aim is to gain some insights into the product style preferences of consumers and what this means in practical terms to wine product marketing. Design/methodology/approach – Information was obtained from a random sample of 150 visitors to ten wineries in the Yarra Valley wine region in Australia. Data were collected by means of self-administration surveys using a highly structured questionnaire at each of the winery tasting room venues. Findings – Specific differences exist in the wine consumption behaviour and sensory preferences of males and females and between generational cohorts, specifically Millennial and older consumers. Females drink less wine than males, spend less thereon but tend to “compensate” for this by buying higher priced wine per bottle, which could represent a risk-reduction strategy. Females are noticeably higher than their male counterparts in white wine consumption, showing a preference for a sweeter wine style at a young age, and reported a strong preference for medium body style wines over light and full-bodied wines. From a sensory preference viewpoint...

The wine drinking behaviour of young adults: An exploratory study in China

Li, J.G.; Jia, J.R.; Taylor, D.; Bruwer, J.; Li, C.
Fonte: Emerald Group Publishing Ltd. Publicador: Emerald Group Publishing Ltd.
Tipo: Artigo de Revista Científica
Publicado em //2011 EN
Relevância na Pesquisa
46.36%
Purpose – This study aims to explore the nature of Chinese young adults’ (CYAs) wine drinking behaviour. It also aims to examine CYAs’ wine knowledge and establish whether there are positive relationships between wine knowledge and wine drinking behaviour variables. Design/methodology/approach – Information was obtained from a convenience sample of 414 university students in China using the self-administration data collection method. The nature of CYAs’ basic wine knowledge and wine drinking behaviour including wine drinking frequency, venue, and purpose of wine drinking were examined in the survey. Findings – The majority of CYAs lack even the most basic wine knowledge. Generally, they drink wine infrequently. A large proportion of CYAs prefer red wine (92 per cent) to white wine (7 per cent). Most (60 per cent) CYAs like to drink wine at home, followed by hotels (21 per cent) and restaurants (15 per cent). About 60 per cent of CYAs drink wine for social communication while 27 per cent drink for body health reasons. A high 96 per cent of CYAs consider themselves likely to drink wine in the future. Significant differences exist between the genders in wine knowledge and likelihood of future wine drinking. Strong correlations were found between consumer wine knowledge and frequency and likelihood of future wine drinking. Research limitations/implications – The paper provides an overview of CYAs’ wine drinking behaviour by a convenience sample investigation...

Consumer liking of white wines: segmentation using self-reported wine liking and wine knowledge

King, E.; Johnson, T.; Bastian, S.; Osidacz, P.; Francis, I.
Fonte: Emerald Group Publishing Limited Publicador: Emerald Group Publishing Limited
Tipo: Artigo de Revista Científica
Publicado em //2012 EN
Relevância na Pesquisa
46.31%
PURPOSE: The purpose of this paper is to determine the degree to which wine consumers in South Australia have different liking for white wine styles, and to relate reported liking to wine knowledge and demographic differences. DESIGN/METHODOLOGY/APROACH: group of 150 regular white wine drinking consumers from the Adelaide metropolitan area responded to a wine habits and attitudes questionnaire. Consumers were segmented based on self-reported liking of white wine styles, with three distinct segments identified. FINDINGS: Sauvignon Blanc wine likers were mainly younger females with low wine knowledge who reported not drinking Chardonnay wines. Conversely, “Riesling wine likers” were generally older with higher wine knowledge. These consumers were interested in the region, vintage and alcohol level when purchasing white wine. The final group (40 percent of the total sample) had a lower liking for Riesling wines, but liked all types relatively highly, had low to moderate wine knowledge and took more note of expert opinion than the other clusters. RESEARCH LIMITATIONS/IMPLICATIONS: The findings of this study can be extrapolated to the South Australian population, however, the sample size may restrict the generalisation of the results to the broader Australian population. ORIGINALITY/VALUE: The results of this study provide initial insights into the behaviour of white wine consumers and highlight the importance of wine knowledge in differentiating consumer liking. Some strategies for influencing consumers’ preference are suggested.; Ellena S. King...

Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market

Bruwer, J.; Buller, C.; Saliba, A.J.; Li, E.
Fonte: Emerald Group Publishing Publicador: Emerald Group Publishing
Tipo: Artigo de Revista Científica
Publicado em //2014 EN
Relevância na Pesquisa
66.3%
Purpose – The purpose of this study was to examine the loyalty of Japanese consumers to country-of-origin (COO) wine brands and how this affects purchasing behaviour. Design/methodology/approach – A multi-dimensional COO brand loyalty scale was developed containing attitudinal (psychological) and behavioural loyalty dimensions. A total of 173 responses were collected using a structured self-administered questionnaire in the Japanese language. Findings – Japanese wine consumers have moderate levels of COO brand loyalty, with high levels of satisfaction, moderate-high levels of inertia and price sensitivity and moderate levels of word-of-mouth, emotional attachment, commitment and purchase intent. Furthermore, 46 per cent of respondents exhibited true COO brand loyalty. The conceptual definition of COO wine brand loyalty proved to be sound with a high level of measurement scale reliability (a = 0.884). Practical implications – The findings provide insights into the Japanese wine market and the nature of Japanese wine consumer behaviour. Wine exporters should focus greater marketing efforts on Japanese women, including more wine-specific education. Originality/value – It is the first study to develop a multi-dimensional COO wine brand loyalty scale that includes psychological (cognitive...

Chinese-Japanese Relations in Consumer Perception and Consumer Behaviour; Chinesisch-Japanische Beziehungen in Verbraucherwahrnehmung und Verbraucherverhalten

Mog-Sidor, Karolina
Fonte: Universidade de Tubinga Publicador: Universidade de Tubinga
Tipo: Dissertação
EN
Relevância na Pesquisa
56.46%
What is the purchase behaviour of Chinese consumers with regard to Japanese products and how does it relate to their perception of these products? To which extent is Chinese consumer perception of Japanese products biased due to an unsolved history issue? Do events such as the visits to the Yasukuni shrine or the denials of the atrocities of the Second World War impact upon the perception and purchase behaviour of Chinese consumers with regard to Japanese products? Have events such as the SK-II incident impacted upon their perception and purchase behaviour? Are the Chinese operations of Japanese companies negatively affected by events such as the SK-II crisis due to unsolved issues in Chinese-Japanese relations? The purpose of this dissertation is to analyse the impact of Chinese-Japanese relations on consumer perception and behaviour under normal circumstances and in the event of a shock to relations, with particular focus placed on Chinese consumer perception of Japanese products. The impact of selected events on the consumers and enterprises will be showcased through several events in Chinese-Japanese relations that took place between 2005 and 2007; however, the majority of the events analysed are recurring. They were observed in the past...

Infrastructure regulation: what works, why, and how do we know?

Clifton, Judith Catherine; Díaz Fuentes, Daniel; Fernández Gutiérrez, Marcos; Revuelta López, Julio
Fonte: MPRA Publicador: MPRA
Tipo: info:eu-repo/semantics/workingPaper; publishedVersion
ENG
Relevância na Pesquisa
46.37%
Public infrastructure services have been subject to dramatic regulatory reform since the 1980s in the European Union, particularly privatization, at the national level, and increased liberalization and deregulation, via the Single Market Programme. Despite this ambitious reform programme, there are signs that regulation is not always working. The Commission itself has recognised the limits of reform undertaken so far. Recently, it drew up a list of 23 sectors which were both crucial for economic growth and significantly “malfunctioning” in the Single Market. This list included major public infrastructure services - energy, gas, telecommunications and transportation. Work is ongoing to identify the causes of this “malfunctioning” and it is intended that new regulation will be implemented to improve this situation. As part of efforts to make these markets perform better, policy-makers are turning their attention to better understanding the consumer. Previously, regulation was usually based on that economic theory which assumed consumers were rational and selfish, but this is now being questioned using insights from Behavioural Economics. The Directorate General for Health and Consumers is moving towards a more eclectic approach to economics. In this light...

Lower alcohol wines in the UK market: some baseline consumer behaviour metrics

Bruwer, J.; Jiranek, V.; Halstead, L.; Saliba, A.
Fonte: Emerald Group Publicador: Emerald Group
Tipo: Artigo de Revista Científica
Publicado em //2014 EN
Relevância na Pesquisa
66.35%
Purpose – The purpose of this paper is to provide clearer insights into and identify the key consumer behaviour metrics of the lower alcohol category (<11 per cent ABV) in the UK wine market. Design/methodology/approach – Data were collected via an online survey from a sample size of 598 regular UK wine drinkers. To operationalise the study, five research questions were formulated. A highly structured quantitatively directed questionnaire was designed to find the answers to the research questions. Findings – Barriers to a larger uptake of the product category included non-availability of the products, lower quality perceptions, taste issues, lack of awareness, lack of alcohol's “feel effect” and absence of a lower alcohol drinking occasion. Many UK consumers are not yet convinced how/if lower alcohol wine fits into their wine drinking occasions. The lower ABV wine buyer's main profile characteristics are weighted towards females, Millennial and Baby Boomer age generations, mostly mid to low income, who drink mainly white and rosé wines. Lower alcohol on its own is not seen as a big benefit, thus lower ABV wines should be more creatively communicated to sell the benefits. Originality/value – This study contributes to the knowledge base in that it is the first to investigate consumer behaviour metrics as regards lower ABV wine in one of the world's leading markets...

Children consumer behaviour field lab: The Nestum consumer

Lourenço, Jacqueline Areal
Fonte: NSBE - UNL Publicador: NSBE - UNL
Tipo: Dissertação de Mestrado
Publicado em /01/2010 ENG
Relevância na Pesquisa
56.24%
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics; The goal of this work project is to help Nestum understand its consumers as to better comprehend the needs, tastes and routines of the target consumer, children with ages between 6 and 10. Knowing one's consumers is vital to stay relevant and also understand how to innovate and differentiate in a day and age where private labels are increasingly becoming consumed which has a negative impact on brands such as Nestum. Additionally with the ever more diverse and connected worlds, cultures and habits are being changed which affect how, when and what products are consumed. In conclusion, the main goal of this work project is to understand what children are eating, what are their routines and habits as to help Nestum remain relevant as a brand with a strong cultural attachment in Portugal.

Consumer behaviour towards organic food in porto alegre: an application of the theory of planned behaviour

Hoppe,Alexia; Vieira,Luciana Marques; Barcellos,Marcia Dutra de
Fonte: Sociedade Brasileira de Economia e Sociologia Rural Publicador: Sociedade Brasileira de Economia e Sociologia Rural
Tipo: Artigo de Revista Científica Formato: text/html
Publicado em 01/03/2013 EN
Relevância na Pesquisa
56.24%
The aim of this study was to investigate consumers' decision-making process, attitudes and values towards organic food throughout the employment of the Theory of Planned Behaviour, adapting the methodology from a European project. 450 consumers were interviewed at supermarkets and farmers' markets in Porto Alegre, Brazil. Results indicate a high penetration level and very positive attitude towards organic products. Organics are believed to be healthier, tastier, more natural and environmental friendly, although being less attractive and more expensive than conventional food. Respondents from the farmers' market represent a specific segment whose values are more oriented toward society. The findings showed an alignment between positive attitude and consumption behaviour among the surveyed consumers. The study finally contributes to the stakeholders in general, since the knowledge of the attributes more valued by consumers can help retailers to play the role of coordinators of this supply chain, stimulating producers to adhere to organic certification, helping them to upgrade their production practices and improve their income. Consumers are also benefiting from this offer in the market.

Evaluating the impact of consumer behaviour on the performance of domestic solar water heating systems in South Africa

Ijumba,Pamela; Sebitosi,Adoniya Ben
Fonte: Journal of Energy in Southern Africa Publicador: Journal of Energy in Southern Africa
Tipo: Artigo de Revista Científica Formato: text/html
Publicado em 01/01/2010 EN
Relevância na Pesquisa
66.37%
South Africa experienced a rapid expansion in the electric power consumer base after 1994 that was not matched by corresponding investment in the country's generation capacity. By the dawn of 2008, the situation had reached a critical point, with regular countrywide blackouts and load shedding and is expected to persist for several years, before the proposed new base stations can come online. Currently, 92% of the country's electricity is generated in coal-based power stations and are responsible for the country's heavy carbon footprint. Additionally this power must crisscross the country to distant load centres via an aging transmission infrastructure and in the process massive amounts of energy are lost particularly during peak power demand. Electricity consumption in South African households accounts for approximately 35% of peak demand, with water heating constituting 40% of that. The country has abundant sunshine and solar water heating technology and offers one of the most viable compiementary solutions to the country's energy and environmental crises. Moreover the location of the systems at the consumer end means that the need to upgrade the transmission infrastructure can also be differed. Application of technology alone however...