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A imagem do país de origem como fonte de vantagem competitiva no mercado internacional: um estudo exploratório no segmento da moda brasileira; The country of origin image as a source of competitive advantage in the international market: an exploratory study on the Brazilian fashion segment

Sutter, Mariana Bassi
Fonte: Biblioteca Digitais de Teses e Dissertações da USP Publicador: Biblioteca Digitais de Teses e Dissertações da USP
Tipo: Dissertação de Mestrado Formato: application/pdf
Publicado em 14/01/2013 PT
Relevância na Pesquisa
66.44%
O estudo relaciona dois temas relevantes e atuais: a imagem do país de origem e fontes de vantagens competitivas. O Brasil passa por um momento de destaque no âmbito internacional pelo ganho de visibilidade que tem recebido em função da Copa do Mundo de 2014 e das Olimpíadas do Rio em 2016. Por isso, o mercado internacional demonstra interesse pela oferta brasileira, assim, a conjuntura atual mostra-se oportuna para empresas desenvolverem suas ofertas para inserção em mercados externos. Algumas pesquisas indicam que o Brasil transmite a imagem de um país habitado por pessoas alegres e acolhedoras, com clima tropical e com paisagens paradisíacas. Nesse sentido, o presente estudo tem como proposta compreender se os atributos da imagem do país de origem representam fonte de vantagem competitiva no mercado internacional. Optou-se por realizar o estudo no segmento da moda brasileira. De modo a responder ao problema proposto, levantou-se o referencial teórico relacionado: às fontes de vantagens competitivas, à imagem do país de origem, ao segmento da moda, à brasilidade e aos atributos de brasilidade na moda. Realizou-se uma pesquisa empírica de natureza exploratória e abordagem qualitativa. Para coleta de dados elaborou-se dois roteiros de entrevista semiestruturados que foram utilizados para entrevistar...

Ativos intangíveis : fonte de vantagem competitiva; Intangible assets: source of competitive advantage

Santos, José Luiz dos; Gomes, José Mário Matsumura; Fernandes, Luciane Alves; Pinheiro, Paulo Roberto; Schmidt, Paulo
Fonte: Universidade Federal do Rio Grande do Sul Publicador: Universidade Federal do Rio Grande do Sul
Tipo: Artigo de Revista Científica Formato: application/pdf
POR
Relevância na Pesquisa
66.22%
Este artigo tem por objetivo principal demonstrar que os ativos intangíveis proporcionam à empresa uma vantagem competitiva em relação aos seus concorrentes. Para atingir esse objetivo, o estudo está dividido em três partes. A primeira parte inclui o referencial teórico, que inicia com uma breve caracterização de ativos intangíveis, destacando o conceito, a natureza e suas características econômicas. A segunda parte trata da identificação das fontes de geração de ativos intangíveis, suas características econômicas, especialmente a capacidade de exclusão parcial e os riscos inerentes. A terceira parte apresenta as principais espécies de ativos intangíveis. Finalmente são levantadas algumas conclusões.; This paper has for main objective to demonstrate that the intangible assets provide to the company a competitive advantage in relation to its competitors. To reach this objective, the study it is divided in three parts. The first part includes the referencial theoretical, that it initiates with one brief characterization of intangible assets, detaching the concept, the economic nature and its characteristics. The second part deals with the identification of the sources of generation of intangible assets, its economic characteristics...

Constructed Advantage : The next paradigm after competitive advantage?

Costa, Sérgio
Fonte: Universidade do Porto Publicador: Universidade do Porto
Tipo: Dissertação
OTHER
Relevância na Pesquisa
66.48%
Recent literature on economic geography suggests the emergence of a new theory of advantage for the 21st century - constructed advantage - following absolute, comparative and competitive advantage theories in the previous three centuries. However, current definitions and descriptions of this construct suffer from conceptual ambiguity and unclear distinstion from former theories, in particular competitive advantage. This study attempts to clarify current knowledge of the concept of constructed advantage at the regional level and extend it to the organizational level. The main question addressed by the present study are: 1) What is "Constructed Advantage?" and 2) What are the differences between construcyed advantage and competitive advantage? These research questions are "what-type"questions, reflecting the exploratory nature of this study. The present study is grounded in a chronological review of the four refered theories of advantage, drawing from different bodies od literature - internatioal economics, industrial economics, industrial marketing and purchasing, and economic geography. For that purpose, the bibliography was carefully selected and analysed, without directly refering to data collection and analysis. Thus, this research is exclusively theoretical. A structured view of the theories of advantage is proposed. These theories are arranged according to an integrative matrix model with two dimensions...

How firms develop resources/capabilities that are in the origin of its competitive advantage over time : case study : José Maria da Fonseca - Vinhos SA

Uva, Rita Maria Sanches de Sousa
Fonte: Universidade Católica Portuguesa Publicador: Universidade Católica Portuguesa
Tipo: Dissertação de Mestrado
Publicado em //2011 ENG
Relevância na Pesquisa
66.35%
Nowadays, going global is one of the finest solutions to conquer a superior and stable position in such globalized world. When companies are concerned about their businesses and growth, the diversity of geographies becomes an important issue, since it can multiply revenues and create greater brand awareness. Therefore, it is necessary to develop capabilities that allow a company of having sustainable competitive advantage in changing environments. Thus, it is through firm‟s internal organization of its critical resources that companies can gain such advantage. This dissertation aims to analyze how a medium-sized enterprise developed capabilities that underlie its competitive advantage over time. During the analysis, the resource-based view and the dynamic capabilities theories helped addressing the research question, focusing essentially in the internal and external context to the company, respectively. In this case, we tested how José Maria da Fonseca, a Portuguese wine producer, developed its capabilities in order to triumph either at national or international level. This study, not only identifies José Maria da Fonseca‟s strategies on becoming a recognized brand over the years as well as its international-market dependency; but also its capability‟s development which allowed it competing in new markets.; Num mercado tão globalizado como aquele em que vivemos nos dias de hoje...

Information and communication technologies as a sustainable competitive advantage for kindergartens and pre-schools

Ramos, Beatriz Pessoa de Araújo
Fonte: Universidade Católica Portuguesa Publicador: Universidade Católica Portuguesa
Tipo: Dissertação de Mestrado
Publicado em 11/03/2013 ENG
Relevância na Pesquisa
66.38%
This dissertation aims to understand the impact of Information and Communication Technologies (ICT) in Kindergartens and Pre-schools. In this thesis is tested if with the implementation of such technologies it is possible to create value for parents with children under 6 years-old and if it can became a sustainable competitive advantage. Thus, a value creation model is developed based on four different ICT with distinct functionalities and purposes: GPS Bracelet, Communication Platform, Homework Software and Online Didactic Game. Four interviews and 113 online surveys is conducted to evaluate which of those technologies are more valuable to parents with kids under 6 years old and the characteristics of those who support each technology. Afterwards, a sustainability analysis according to RBV model is done for those technologies that have proven to create value for this population. After this study, it is concluded that, in fact, some Information and Communication Technologies can create value to parents and they can also became a sustainable competitive advantage.; Esta dissertação tem como objectivo principal compreender o impacto das tecnologias de informação e comunicação nas creches e jardins-de-infância. Assim...

SME Innovative Capacity, Competitive Advantage and Performance in a ‘Traditional’ Industrial Region of Portugal

Marques, Carla Susana; Ferreira, João
Fonte: Universidade de Trás-os-Montes e Alto Douro Publicador: Universidade de Trás-os-Montes e Alto Douro
Tipo: Artigo de Revista Científica
ENG
Relevância na Pesquisa
66.22%
This study aims to identify the factors that contribute to the building of a firm’s innovative capacity and to assess the way in which this contributes to our understanding of how much this contributes to improvements in the firm’s performance. A conceptual model is proposed consisting of five separate dimensions: the firm; the entrepreneur; the external business environment; the firm’s innovative capacity; and the firm’s performance. The study was based on questionnaire-based data from a sample of firms drawn from the manufacturing industry in the Beira Interior Region of Portugal. The results provided evidence regarding the factors influencing the innovative capacity of firms and permitted conclusions to be drawn regarding effects of superior innovative capacity on the construction of firms’ competitive advantage, which in turn contributes to improved performance.

Personalized services : competitive advantage in the portuguese retail banking market

Sêrro, Catarina da Silva e Gama Ataíde de Noronha
Fonte: Instituto Universitário de Lisboa Publicador: Instituto Universitário de Lisboa
Tipo: Dissertação de Mestrado
Publicado em //2013 ENG
Relevância na Pesquisa
66.38%
Project submitted as partial requirement for the conferral of Master in Marketing / Jel classification M31, L89; Durante as últimas duas décadas, o mundo empresarial sofreu mudanças significativas relativamente à tecnologia, pensamento de marketing, comportamento do consumidor, entre outras. Na nova abordagem de marketing, também conhecida como marketing relacional, o consumidor é o foco da empresa. Fornecer a melhor experiência de um produto ou serviço, tornou-se no objectivo principal das empresas. Criar e desenvolver relações com o cliente é o centro do marketing relacional. De forma a criar e desenvolver estas relações, as empresas recorrem a estratégias de Customer Relationship Management. A personalização é uma ferramenta de CRM que ajuda as empresas a criar relações de longo prazo com os seus clientes a um nível pessoal. As empresas recorrem a métodos de personalização para transformar um simples produto ou serviço numa solução personalizada, indo de encontro às expectativas do cliente, criando valor percebido, gerando satisfação e desenvolvendo uma atitude positiva em relação à empresa. Assim sendo, a personalização é considerada como um estímulo de fidelização e de vantagem competitiva. No sector bancário português...

Strategic corporate social responsibility management for competitive advantage

Sousa Filho,José Milton de; Wanderley,Lilian Soares Outtes; Gómez,Carla Pasa; Farache,Francisca
Fonte: ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração Publicador: ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração
Tipo: Artigo de Revista Científica Formato: text/html
Publicado em 01/09/2010 EN
Relevância na Pesquisa
66.42%
Corporate social responsibility strategy and competitive advantage are important issues for the contemporary discussion on corporations in society when taking into account social and environmental impacts. Empirically, we can see that social responsibility strategies are associated with competitive advantages, such as attracting valuable employees as well as enhancing the company image and reputation. This paper presents a theoretical review that demonstrates the association between social strategy and competitive advantage through the formulation of social strategies that influence and are influenced by opportunities, resources, skills, corporation merits, industry structure and stakeholders. Based on the literature and a case study of Carrefour, a model is proposed for competitive advantages stemming from the formulation of social strategies, which are explained based on their elements and adaptation to societal expectations. This article seeks to enrich the discussion on the strategic management of social responsibility and contribute to the literature on Corporate Social Responsibility as well as Strategy and Competitive Advantage.

Untangling the Origins of Competitive Advantage

Cockburn, Iain; Henderson, Rebecca; Stern, Scott
Fonte: MIT - Massachusetts Institute of Technology Publicador: MIT - Massachusetts Institute of Technology
Tipo: Trabalho em Andamento Formato: 222350 bytes; application/pdf
EN_US
Relevância na Pesquisa
66.4%
What are the origins of competitive advantage? Although this question is fundamental to strategy research, it is one to which we lack a clear answer. As strategy researchers we believe that some firms consistently outperform others, and we have some evidence consistent with this belief (Rumelt, 1991; McGahan and Porter, 1997). We also have a number of well developed theories as to why, at any given moment, it is possible for some firms (and some industries) to earn supranormal returns. As of yet, however, we have no generally accepted theory C and certainly no systematic evidence C as to the origins or the dynamics of such differences in performance. We know, for example, why high barriers to entry coupled with a differentiated product positioning obtained through unique organizational competencies may provide a firm with competitive advantage. But we know much less about how barriers to entry are built: about why this firm and not that one developed the competencies that underlie advantage, and about the dynamic process out of which competitive advantage first arises and then erodes over time.; A paper prepared for the SMJ Special Issue on The Evolution of Firm Capabilities; This study was funded by POPI, the Program for the Study of the Pharmaceutical Industry at MIT and by the MIT Center for Innovation in Product Development under NSF Cooperative Agreement Number EEC-9529140.

A gestão estratégica de informações em mídias sociais virtuais como vantagem competitiva para microempresas; The strategic management of information in virtual social media as a competitive advantage for micro-enterprise

Alves, Antônio Cândido Barbosa
Fonte: Universidade Federal de Goiás; Brasil; UFG; Programa de Pós-graduação em Comunicação (FIC); Faculdade de Informação e Comunicação - FIC (RG) Publicador: Universidade Federal de Goiás; Brasil; UFG; Programa de Pós-graduação em Comunicação (FIC); Faculdade de Informação e Comunicação - FIC (RG)
Tipo: Dissertação Formato: application/pdf
POR
Relevância na Pesquisa
66.35%
This research has focused on the role and profile of social media towards the approach of strategic management of information within the scope of the incubation program of UFG for the decision making process. From this paper it was possible to recognize the media inter-relationships in the context of information management by analyzing the steps of identifying, prospecting, selection, value addition, storage, dissemination and feedback system. This study aimed to verify whether microenterprises carry out the strategic management of information available on virtual social media to get competitive advantage. The theoretical basis was provided by large areas of management and social communication embracing respectively the entrepreneurs, marketing, strategic information management and virtual social medias. Another related field of knowledge, Information Science, also brought contributions to the study. This was an exploratory research, since there is no indication in Brazilian literature from the perspective of the research undertaken. From a quantitative analysis, a structured survey was developed with open and closed questions which were then examined according to the literature review carried out. The constituents of this study consists of eighteen (18) microenterprises which are participants in PROINE (Programa de Incubação da Universidade Federal de Goiás – a business incubation program)...

How Do Partnerships Lead to a Competitive Advantage? Applying the Resource Based View to Nascent Social Ventures

Meyskens, Moriah A
Fonte: FIU Digital Commons Publicador: FIU Digital Commons
Tipo: Artigo de Revista Científica Formato: application/pdf
Relevância na Pesquisa
66.53%
This dissertation is one of the earliest to systematically apply and empirically test the resource-based view (RBV) in the context of nascent social ventures in a large scale study. Social ventures are entrepreneurial ventures organized as nonprofit, for-profit, or hybrid organizations whose primary purpose is to address unmet social needs and create social value. Nascent social ventures face resource gaps and engage in partnerships or alliances as one means to access external resources. These partnerships with different sectors facilitate social venture innovative and earned income strategies, and assist in the development of adequate heterogeneous resource conditions that impact competitive advantage. Competitive advantage in the context of nascent social ventures is achieved through the creation of value and the achievement of venture development activities and launching. The relationships between partnerships, heterogeneous resource conditions, strategies, and competitive advantage are analyzed in the context of nascent social ventures that participated in business plan competitions. A content analysis of 179 social venture business plans and an exploratory follow-up survey of 72 of these ventures are used to analyze these relationships using regression...

Competitive advantage through sponsorship: A conceptual model and research propositions

Fahy, J.; Farrelly, F.; Quester, P.
Fonte: Emerald Group Publishing Limited Publicador: Emerald Group Publishing Limited
Tipo: Artigo de Revista Científica
Publicado em //2004 EN
Relevância na Pesquisa
66.53%
The increasingly important role played by sponsorship in the marketing mix has given rise to the view that it should be considered a strategic activity with the potential to generate a sustainable competitive advantage in the marketplace. This paper extends that line of argument through the development of a conceptual model of the sponsorship – competitive advantage relationship. In particular, it argues that two levels of competitive advantage need to be considered, namely the competitive advantage of the sponsorship and competitive advantage in the market. Critical to attaining an advantage in the competitive world of sponsorship is the deployment of a range of organisational resources to support the sponsorship investment. A series of research propositions are advanced showing the relative importance of different organisational resources. Effectively resourced sponsorships generate a competitive advantage in the “market” for sponsorships, which in turns leads to competitive advantage and superior performance in product markets. The implications for research and practice are discussed and conclusions are drawn.; © Emerald Group Publishing Limited

Competitive: Advantage or benefit?

Goodman, S.
Fonte: ANZMAC; Wellington Publicador: ANZMAC; Wellington
Tipo: Conference paper
Publicado em //2004 EN
Relevância na Pesquisa
66.45%
The term ‘competitive advantage’ is used by practitioners and debated amongst academics. This paper argues that it may well be benefit rather than advantage that improves the firm’s competitive position The problems with the notion of competitive advantage are briefly discussed, followed by discussion of the dimensions of value creation. Examining exchange and value as concepts enables this paper to highlight that there might not be such a clear link from providing superior value to creating competitive advantage as has typically been thought. This enables the concept of Competitive Benefit to be highlighted as more related to improving the firm’s competitive position as it is ‘benefit’, along with ‘cost’ that is a driver of value creation. The concept of competitive benefit is explored and a conceptual model put forward as an example of how firms within a value system (supply chain) might map out the beneficial outcomes of their exchange activities. Suggestions are made for further research and a possible contribution to marketing for both academics and practitioners.; Steven Goodman

Competitive advantage from ERP projects: Examining the role of key implementation drivers

Ram, J.; Wu, M.L.; Tagg, R.
Fonte: Elsevier Publicador: Elsevier
Tipo: Artigo de Revista Científica
Publicado em //2014 EN
Relevância na Pesquisa
66.42%
In this study, we build a conceptual model, which draws upon information systems implementation theory, to investigate the relationship between critical success factors related to the implementation of ERP software and the goal of competitive advantage. We test this model with data from a survey of 217 Australian organisations, using structural equation modelling (SEM). We find that organisations can best achieve competitive advantage by carefully managing: a) training and education, and b) system integration activities. Perhaps unexpectedly, neither well-conducted business process re-engineering nor good project management necessarily lead to competitive advantage. We have extended prior knowledge by providing empirical evidence that some CSFs do influence competitive advantage but that others may not. The results confirm that overall project delivery outcomes can be improved by understanding the influence of factors on both project management performance and post-implementation performance. Some theoretical and managerial consequences of the study's findings and limitations are discussed.; Jiwat Ram, Ming-Lu Wu, Roger Tagg; Available online 24 September 2013

Location Decisions of Foreign Banks and Competitive Advantage

Claessens, Stijn; Van Horen, Neeltje
Fonte: World Bank, Washington, DC Publicador: World Bank, Washington, DC
Tipo: Publications & Research :: Policy Research Working Paper; Publications & Research
ENGLISH
Relevância na Pesquisa
66.35%
While institutional differences have been found to affect country growth patterns, much has remained unexplained, including how economic actors "overcome" institutional weaknesses and how internationalization helps or hinders development. Banking is an institutionally-intensive activity and the location decision of foreign banks provides a good test of how institutional differences are dealt with and how they may affect economic choices. Specifically, the authors examine whether banks seek out those markets where institutional familiarity provides them with a competitive advantage over other foreign competitor banks. Using bilateral data on banking sector foreign direct investment in all developing countries and controlling for other factors, they find that competitive advantage is an important factor in driving foreign banks' location decisions. The findings suggest that high institutional quality is not necessarily a prerequisite to attract foreign direct investment in banking and that there are specific benefits...

Competitive advantage in public-sector organizations: explaining the public good/sustainable competitive advantage paradox

Matthews, Judith; Shulman, Arthur
Fonte: Elsevier Publicador: Elsevier
Tipo: Artigo de Revista Científica
Relevância na Pesquisa
66.42%
Resource-based views of the firm and in particular Kay's (Why Firms Succeed. Oxford: Oxford Univ. Press, 1995) model of sustainable competitive advantage have been used to advance an understanding of differences in the competitive advantage of private-sector firms. We extend the analysis to a public-sector firm where its major purpose includes engaging in public good by giving away its knowledge base and services. The case highlights the paradox that many public-sector organizations face in simultaneously pursuing public good and sustainable competitive advantage. While Kay's model is applicable for understanding intergovernmental agency competition, we find it necessary to incorporate resource dependency theory to address the paradox. Implications for theory and practice are provided.

O marketing ecológico como vantagem competitiva; Green marketing as a competitive advantage

Motta, Sérgio Luís Stirbolov; Oliveira, Braulio
Fonte: Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade Publicador: Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade
Tipo: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion; ; ; ; ; ; Formato: application/pdf
Publicado em 01/06/2007 POR
Relevância na Pesquisa
66.3%
A competição entre as organizações existe basicamente porque um ou mais players atuais ou potenciais, de um determinado setor econômico, percebem a oportunidade de melhorar sua posição (ou estabelecê-la) ou se sentem pressionados por outro player, ou seja, os movimentos de uma empresa repercutem nas demais, numa relação de interdependência. Dessa forma, é constante a busca por alternativas que permitam o desenvolvimento empresarial. Este trabalho aponta um caminho que há algum tempo vem sendo percorrido por empresas, mas apenas nos últimos anos vem ganhando destaque nos meios de comunicação e na consciência dos indivíduos: a gerência de ações de marketing ecológico. A partir dos dados de uma pesquisa exploratória realizada na cidade de São Paulo e dos modelos de vantagem competitiva de Porter e de D'Aveni, pôde-se constatar que a prática de marketing ecológico pelas empresas pode constituir vantagem competitiva, não obstante o fato de esse fenômeno não ocorrer atualmente, pois tanto o conhecimento sobre as questões ambientais quanto as atitudes positivas em relação à preservação ambiental já estão presentes nos consumidores.; Organizational competition exists because players or potential ones in an economic sector perceive an opportunity to improve or establish their position and may feel pressured by others. Therefore actions of one company have repercussions on the others...

Relationship in marketing channels as a source of sustainable competitive advantage: a study between furniture factories and exclusive stores; Relación en canales de marketing como fuente de ventaja competitiva sostenible: un estudio con fabricantes de muebles y tiendas exclusivas; Relacionamento em canais de marketing como fonte de vantagem competitiva sustentável: um estudo com fabricantes de móveis e lojas exclusivas

Larentis, Fabiano; Slongo, Luiz Antonio
Fonte: Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade Publicador: Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade
Tipo: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion; Artigo Avaliado pelos Pares Formato: application/pdf
Publicado em 01/09/2008 POR
Relevância na Pesquisa
66.4%
Relationship between marketing channels members have become a prolific field for the development of cooperative managerial capabilities. Furthermore, to maintain a sustainable competitive advantage based in relationships, it should be difficult to imitate it and substitute it. Therefore, the objective of this study is to verify the influences that the relationship between manufacturers and intermediaries has to the creation and development of sustainable competitive advantage. For this purpose, furniture retailer dealer's perceptions were analyzed in a Brazilian sample, through Structural Modeling Equations, whose theoretical model considered relationship, sustainable competitive advantage and performance dimensions. The results confirm the positive relations between relationships, sustainable competitive advantages and company performance.; Relaciones entre los miembros del canal de marketing se han convertido en un campo fecundo para el desarrollo de capacidades de gestión cooperativa, lo que puede repercutir en la creación y en el mantenimiento de ventajas competitivas sostenibles, señalando la difícil imitación y sustitución. Así, el objetivo en este estudio es analizar las influencias de la relación entre los fabricantes y los intermediarios en la creación y en el mantenimiento de ventajas competitivas sostenibles. Se realizó una investigación en ámbito nacional con minoristas de muebles exclusivos de tres fabricantes...

Análise dos recursos organizacionais que sustentam a vantagem competitiva; Análisis de los recursos de la organización que sostienen la ventaja competitiva; An analysis of the organizational resources that uphold competitive advantage

Pavão, Yeda Maria Pereira; Sehnem, Simone; Hoffmann, Valmir Emil
Fonte: Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade Publicador: Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade
Tipo: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion; Artigo Avaliado pelos Pares Formato: application/pdf
Publicado em 01/09/2011 POR
Relevância na Pesquisa
66.42%
No estudo aqui apresentado identificou-se a relação entre os recursos valiosos, inimitáveis, raros e organizáveis, e a vantagem competitiva sustentável (VCS) em duas organizações. As selecionadas para a efetivação desse trabalho foram: a Coamo Agroindustrial Cooperativa, que atua no segmento de cooperativa, e a industrial Cristófoli Equipamentos de Biossegurança Ltda. Trata-se de estudo de casos, com procedimentos descritivo-qualitativos, desenvolvido com os gestores do nível estratégico e tático. A operacionalização do estudo deu-se a partir do levantamento e da identificação das pessoas envolvidas no processo estratégico dispostas a participar da pesquisa e realizar as entrevistas. O estudo revelou que as fontes de recursos encontradas pelas organizações, e que as tornaram potenciais geradoras de vantagem competitiva, apresentaram desempenho superior ao de seus concorrentes pelos resultados alcançados, o que garantiu sustentabilidade a ambas. Na Coamo, os dados mostraram que os recursos que se destacaram e são geradores de vantagem competitiva variam entre: financeiros, físicos, humanos e organizacionais. Já para a Cristófoli, destacaram-se os recursos físicos e humanos. Concluiu-se que as duas organizações...

Competitive Intelligence in Perspective to be a Source of Competitive Advantage and Strategic Contributions; A Inteligência Competitiva na Perspecitiva de ser uma Fonte de Vantagem Competitiva e suas Contribuições Estratégicas

Buzzerio, Felipe Gama; Universidade Presbiteriana Mackenzie; Marcondes, Reynaldo Cavalheiro; Universidade Presbiteriana Mackenzie
Fonte: Universidade Federal de Santa Catarina Publicador: Universidade Federal de Santa Catarina
Tipo: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion; ; Pesquisa Teórico-Empírica; Formato: application/pdf
Publicado em 16/12/2014 POR
Relevância na Pesquisa
66.39%
This article examines the prospect of Competitive Intelligence (CI) constitute a source of competitive advantage in light of the Resource Based View and its contribution to the strategic management of the company. Relies on exploratory and descriptive research using the qualitative method. Six managers responsible for CI activities institutionalized in large different business companies were interviewed. Data were processed and analyzed with the application of content analysis. It was concluded that the CI is unable to be a source of competitive advantage but rather as an effective support to decision making process in the surveyed companies. Apparently CI products meet the specific needs of internal customers, facilitate the integration of CI with marketing and operations, help in the identification of risks through the analysis of strategic information, which is a differentiator compared to other types of intelligences.; http://dx.doi.org/10.5007/2175-8077.2014v16n40p235Este artigo examina a perspectiva de a Inteligência Competitiva (IC) se constituir em uma fonte de vantagem competitiva, à luz da Visão Baseada em Recursos, e sua contribuição para a administração estratégica da empresa. Apoia-se em pesquisa exploratória e descritiva com a utilização do método qualitativo. Foram entrevistados seis gestores responsáveis pelas atividades de IC institucionalizadas em empresas de grande porte de negócios diferentes. Os dados foram tratados e analisados com a aplicação da Análise de Conteúdo. Concluiu-se que a IC  não pode ser considerada como uma fonte de vantagem competitiva...