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Estudo de reputação dos ex-alunos da ISCTE Business School

Marçal, Diogo Alexandre da Costa
Fonte: Instituto Universitário de Lisboa Publicador: Instituto Universitário de Lisboa
Tipo: Dissertação de Mestrado
Publicado em //2012 POR
Relevância na Pesquisa
66.24%
Mestrado em Marketing; Hoje em dia, por todo o Mundo, as Business Schools competem activamente pelos melhores alunos, de forma a tornarem-se bases de recrutamento de empresas de topo e aumentarem as suas fontes externas de financiamento. Este tipo de competição já ombreia com a dos mercados tradicionais, onde é normal discussões e análises relativas a posicionamento e gestão de marcas. Consequentemente os sistemas de gestão das Universidades Europeias assemelham-se cada vez mais às modernas empresas, assegurando a sustentabilidade financeira a longo prazo. Neste xadrez, a gestão das relações e da reputação com os ex-alunos é uma pedra fundamental. Em Portugal, só agora estão a ser dados os primeiros passos neste campo e o seu estudo é cada vez mais premente para a sobrevivência das Universidades. Quais as actividades mais apreciadas pelos ex-alunos? O que pode ser feito para melhorar as relações e a reputação? Em que medida a sua performance impacta nos laços emotivos entre ex-alunos e Business School?; Nowadays, for all over the world, Business Schools compete actively for the best students. They desire to turn University in the recruitment ground of top organizations and increase the external sources of revenue. This kind of competition is becoming increasingly similar to the traditional markets...

Formação do empreendedor: um estudo em uma escola de administração em Uberlândia; An entrepeneur’s development: a study at a business school in Uberlândia

Guerreiro, Rafael Silva
Fonte: Universidade Federal de Uberlândia Publicador: Universidade Federal de Uberlândia
Tipo: Dissertação
POR
Relevância na Pesquisa
56.11%
O assunto empreendedorismo tem obtido projeção nos últimos anos, no Brasil e no exterior. Uma análise criteriosa revela que o tema pode até ser recente como estudo científico, porém os atos empreendedores confundem-se com a história da humanidade. Levando em conta que existem duas vertentes no estudo do desenvolvimento de empreendedores, sendo que uma acredita ser o empreendedorismo nato ao empreendedor e outra que defende a idéia contrária, optou-se, neste estudo, pela segunda corrente: que considera que o espírito empreendedor possa ser desenvolvido para o exercício de suas atividades. Assim, este trabalho tem como objeto de pesquisa o estudo da contribuição da experiência acadêmica na formação do empreendedor em alunos de um curso de administração. O presente trabalho de pesquisa, com base em referências teóricas, investiga a contribuição de um Programa de Formação de Empreendedores, em um curso de administração em Uberlândia, para o desenvolvimento do espírito empreendedor. O estudo fundamentou-se nas teorias de base econômica, comportamental e social, com ênfase na identificação das características empreendedoras presentes nos alunos do curso em estudo. Dentre as constatações da pesquisa, verificou-se que o desempenho acadêmico dos alunos proprietários de negócios é bastante similar aos dos alunos não proprietários de negócios...

Business Culture Issues in Vietnam: Case Studies

Do, Thien; Quilty, Mary; Milner, Anthony; Longstaff, Simon
Fonte: School of Management, Marketing, and International Business, ANU Publicador: School of Management, Marketing, and International Business, ANU
Tipo: Working/Technical Paper
EN
Relevância na Pesquisa
56.16%
What practical issues can arise when doing business in Vietnam? How is Vietnam adapting to the demands of the market economy? In particular, how does a knowledge of Vietnamese business culture, and history, help to clear up misunderstandings – especially involving relations between foreign business people and representatives from Vietnamese business and government? Does the Vietnamese experience have a broader value in the Asian region, where numerous different societies have been seeking a way to engage vigorously in international commerce – yet without losing touch with their own ethical foundations? ... ¶ This volume presents case study material relating to business in Vietnam. It outlines real issues and problems that have arisen – and then seeks to provide a cultural and historical context in which to understand them, and perhaps even solve them.; The research was undertaken in a cooperative project between Australian National University researchers and the St. James Ethics Centre, and received funding from the Australian Research Council. The St. James Ethics Centre helped to establish both the directions of the Project and a most valuable cooperative arrangement with the Vietnamese Ministry of Trade in Hanoi.; no

Marketing plan for the Naval Postgraduate School Master of Business Administration to the Navy unrestricted line community

Lertangtam, Issares; Trevino, Luis R.; Viera, Nick; Lertangtam, Issares
Fonte: Monterey, California. Naval Postgraduate School Publicador: Monterey, California. Naval Postgraduate School
Relevância na Pesquisa
56.22%
MBA Professional Report; Approved for public release; distribution is unlimited.; MBA Professional Report; Approved for public release; distribution is unlimited.; The purpose of this Master of Business Administration (MBA) project is to develop a practical marketing plan to attract U.S. Navy Unrestricted Line (URL) officers to the resident Naval Postgraduate School (NPS) Defense-Focused MBA. The intent of this project is to create awareness in the Navy Unrestricted Line community about the benefits of the Defense-focused MBA and to build a brand name for the Naval Postgraduate School MBA (NPS-MBA). The goal is to make the resident NPS-MBA the graduate business school product of choice. The authors believe that the MBA degree provides URL officers the business tools required to become successful managers in the modern naval establishment. The starting point of this project was to conduct a present situation analysis of the MBA degree by determining its strengths, weaknesses, opportunities and threats. It was noted that there is a decreasing number of URL officers in the NPS-MBA program since its inception in January 2002. Although graduate education is a strategic goal for Navy officers, it was found that current URL career progression does not provide an adequate time for resident graduate education. In addition...

Increasing the Department of the Navy’s Opportunities for Small Business and Non-Traditional Suppliers through Simplified Acquisitions Contracting and NAICS Targeting

Kidalov, Max V.; Lee, Jennifer L.; Kidalov, Max V.; Lee, Jennifer L.
Fonte: Monterey, California. Naval Postgraduate School Publicador: Monterey, California. Naval Postgraduate School
Tipo: Relatório
EN_US
Relevância na Pesquisa
56.23%
Approved for public release; distribution is unlimited; This is a revised version.; Approved for public release; distribution is unlimited; This is a revised version.; The Department of the Navy’s (DON’s) total acquisition workforce, including the 1105 Purchasing Agent series and the 1102 Contract Specialist series, is directed to maximize contract awards to small and nontraditional suppliers by the terms of the Small Business Act and the Federal Acquisition Regulation (FAR), as well as Presidential, Department of Defense (DOD), and DON initiatives such as Better Buying Power (BBP). This direction is particularly strong with regards to low-dollar awards. The Federal Acquisitions Regulation (FAR) Part 13 Simplified Acquisitions Procedures (SAP) was designed to be a highly effective tool that can overcome contracting barriers for non-traditional and small business suppliers. Through the Small Business Reservation (SBR), Congress directed agencies to automatically attempt small business set-asides of contract awards below the Simplified Acquisitions Threshold (SAT) of $150,000.00. The Small Business Jobs Act of 2010 recently authorized discretionary set-asides on task and delivery orders under FAR Subparts 8.4 and 16.5. However, there are concerns that SAT contracts are often benefitting large firms across various North American Industrial Category System (NAICS) categories. The DOD’s preferred MAXPRAC model is unsuitable for solving this apparent problem. This Report examines barriers...

Summary of Research 2001, Graduate School of Business and Public Policy

Faculty of the Naval Postgraduate School Graduate School of Business and Public Policy
Fonte: Office of the Associate Provost and Dean of Research, Naval Postgraduate School. Publicador: Office of the Associate Provost and Dean of Research, Naval Postgraduate School.
Tipo: Relatório
EN_US
Relevância na Pesquisa
56.19%
The views expressed in this report are those of the authors and do not reflect the official policy or position of the Department of Defense or U.S. Government.; This report contains project summaries of the research projects in the Graduate School of Business and Public Policy. A list of recent publications is also included, which consists of conference presentations and publications, books, contributions to books, published journal papers, and technical reports. Thesis abstracts of students advised by faculty in the Department are also included.

Captain Michael E. Jabaley, Graduate School of Business and Public Policy [video]

Naval Postgraduate School (U.S.); Naval Postgraduate School (U.S.)
Fonte: Monterey, California: Naval Postgraduate School. Publicador: Monterey, California: Naval Postgraduate School.
Tipo: Vídeo
EN_US
Relevância na Pesquisa
56.14%
Captain Michael E. Jabaley talks about his experience with the Graduate School of Business and Public Policy EMBA Program.

Graduate School of Business & Public Policy, MBA / EMBA [video]

Naval Postgraduate School (U.S.); Naval Postgraduate School (U.S.)
Fonte: Monterey, California: Naval Postgraduate School. Publicador: Monterey, California: Naval Postgraduate School.
Tipo: Vídeo
EN_US
Relevância na Pesquisa
66.2%
Information on the Graduate School of Business and Public Policy at the Naval Postgraduate School.

Business Plan for the JABEZ Records

Rhone, David; Kalosakas, Dimitrios; Karakasis, Anastasios; Morris, Evangelo; Mousonis, Konstantinos
Fonte: Monterey, California. Naval Postgraduate School Publicador: Monterey, California. Naval Postgraduate School
Formato: xii, 51 p. : col. ill., map; 28 cm.
Relevância na Pesquisa
56.11%
Approved for public release; distribution is unlimited.; MBA Professional Report; Approved for public release; distribution is unlimited.; The purpose of this MBA Project was to provide a formal business plan for JABEZ Records of Vallejo, California. This project was conducted with the sponsorship and assistance of Cal- Precisions General Contractors, a residential and commercial general construction and contracting company of Vallejo, California. Special assistance was from Mr. Learinza Morris, the Chief Executive Officer of JABEZ Records and Mr. Eugene Cole, part owner and singing artist of JABEZ Records. The primary objectives of this project were to identify and document the specifics of the market for the business; analyze the company's organizational structure; and analyze and document JABEZ Records' financial activity. The ultimate goal for the business plan was to provide investors with a formal document that would put into plain words, the structure, creditability, vision, and justifiable financial requirements of JABEZ Records.; Lieutenant Commander, Hellenic Navy; Lieutenant Commander, Hellenic Navy; Lieutenant Commander, Hellenic Navy; Lieutenant, United States Navy; Lieutenant, United States Navy; Lieutenant Commander...

Marketing the joint Naval Postgraduate School of Business and Public Policy and University of Maryland, Robert H. Smith School of Business, defense focused Masters in Business Administration to active duty military officers; Marketing the joint Naval Postgraduate School of Business and Public Policy and University of Maryland, Robert H. Smith School of Business, defense focused Masters in Business Administration to active duty military officers

McGowan, Dennis M.; McGowan, Dennis M.
Fonte: Monterey, California. Naval Postgraduate School; Monterey, California. Naval Postgraduate School Publicador: Monterey, California. Naval Postgraduate School; Monterey, California. Naval Postgraduate School
Tipo: Thesis; Thesis Formato: xiv, 69 p. : col. ill., col. maps; xiv, 69 p. : col. ill., col. maps
Relevância na Pesquisa
56.39%
MBA Professional Report; Approved for public release, distribution is unlimited; MBA Professional Report; Approved for public release, distribution is unlimited; In April 2001, the Naval Postgraduate School's Graduate School of Business and Public Policy (NPS GSBPP), and the University of Maryland (UMD), Robert H. Smith School of Business embarked on a joint venture to provide a defense focused Masters in Business Administration (MBA) to military service members and Department of Defense (DoD) civilians living in the metropolitan Washington, D.C., area. This program is commonly called the Joint MBA (JMBA). Through market research; Strength, Weakness, Opportunities and Threat Analysis; analysis of consumer buying; behavior and consideration of product life cycle; this marketing plan establishes an overarching marketing strategy for the JMBA. The strategy includes a product mission, marketing objectives, positioning, communication channels, the JMBA message and a description of managing the JMBA marketing process.; In April 2001, the Naval Postgraduate School's Graduate School of Business and Public Policy (NPS GSBPP), and the University of Maryland (UMD), Robert H. Smith School of Business embarked on a joint venture to provide a defense focused Masters in Business Administration (MBA) to military service members and Department of Defense (DoD) civilians living in the metropolitan Washington...

Military business success

Krastev, Radostin; Ahmad, Mohamad; Puciato, Arkadiusz; Krastev, Radostin
Fonte: Monterey California. Naval Postgraduate School Publicador: Monterey California. Naval Postgraduate School
Formato: xvi, 63 p. : ill. (some col.) ; 28 cm.
Relevância na Pesquisa
56.09%
Approved for public release; distribution is unlimited.; MBA Professional Report; Approved for public release; distribution is unlimited.; The Small Business Innovation Research (SBIR) program was created in 1982 to stimulate research and development among small businesses while providing the government innovative technical and scientific solutions to challenging problems. In SBIR, Phase I awards are made for research projects to evaluate the scientific and technical merit of an idea. Phase II awards are made to further develop selected Phase I projects that demonstrate the greatest potential. In Phase III commercialization occurs, however no SBIR funding is available. This research identifies and measures the variables that shape the success of the Naval Air System Command's (NAVAIR) SBIR program from the stakeholders' point of view. As different stakeholders have different perspectives on how they perceive success in this program, this study identifies the variables that shape the success of NAVAIR's SBIR program from the firms' viewpoint. To identify the variables that shape the success of NAVAIR's SBIR program from the firms' perspective, we conducted a qualitative research. The analysis and results were generated based on the interviewees' perceptions and responses. This study concluded with the factors influencing the success of the firms in the SBIR and from the findings several recommendations were made for the SBIR program and future research.; Lieutenant Colonel...

Business process reengineering: a primer for the Marine Corps' process owner

Brewster, Rollin D.
Fonte: Monterey, California. Naval Postgraduate School Publicador: Monterey, California. Naval Postgraduate School
Tipo: Tese de Doutorado
ENG
Relevância na Pesquisa
56.09%
Approved for public release; distribution is unlimited; As the defense establishment downsizes, it has turned to the private sector to model its methods for improved productivity. Business Process Reengineering (BPR) is a technique used by the private sector to achieve order of magnitude improvements in organizational performance by leveraging information technology to enable the holistic redesign of business processes. This thesis provides a guide to the methods and tools used during BPR, and presents a practical way for Marine Corps' leaders to establish and direct a reengineering effort. Instruction is provided on the basics of how to establish a strategic direction, organize the reengineering team, and analyze business processes through the use of process-maps, flowcharts, Integrated Definition for Function (IDEFO) models, Activity-Based Costing (ABC), and value-added assessment. Approaches and principles useful during the development of the new process are discussed, as well as benchmarking and the factors leading to process implementation and organizational change. Recommendations are made for further reading; http://archive.org/details/businessprocessr00brew; Captain, United States Marine Corps

Supply and demand for business education in naval aviation

Gray, Obra L.
Fonte: Monterey, California. Naval Postgraduate School Publicador: Monterey, California. Naval Postgraduate School
Formato: xii, 49 p. : col. ill.; 28 cm.
Relevância na Pesquisa
56.19%
MBA Professional Report; In light of the Navy's transformation plan, advanced business education is increasing in importance. As part of the Navy's Sea Power 21 strategy, Sea Enterprise encourages Naval Aviation to steer historical management practices towards better business practices. As pilots and Naval Flight Officers evolve from Mission Commander to Commanding Officer, they must be equipped with requisite business skill sets to engage the challenge of balancing aircraft modernization with current readiness. This project analyzes the supply and demand for postgraduate business education to determine how prepared Naval Aviation is to achieve long-term transformation objectives. The results show that 25 percent of all aviation officers (O-1 to O- 6) have a graduate business degree; 17 percent of Commanding Officers with advanced degrees have a business specialization; and 2.5 percent of aviation officer billets require a postgraduate business degree. Recommendations to better prepare the aviation community for the Sea Enterprise environment include: (1) Early emphasis of graduate business education, (2) Promote advanced business education as a major career milestone, (3) Tie first shore tour assignments to graduate business education...

The potential impact of the government's Buy commercial policy on small business.

Woods, Willie E.
Fonte: Monterey, California. Naval Postgraduate School Publicador: Monterey, California. Naval Postgraduate School
Tipo: Tese de Doutorado
EN_US
Relevância na Pesquisa
56.11%
Approved for public release; distribution is unlimited.; This thesis examines the Federal Government's decision to shift from almost total reliance on Government Specifications and Standards to a greater reliance on commercial off-the-shelf products and commercial specifications and / standards. The policy is analyzed from a Department of Defense perspective, with special emphasis placed upon the impact that the policy will have on competition, pricing, quality and the small business community. The conclusion is that the "Buy Commercial" policy will have a positive effect on competition and pri,cing without sacrificing any of the essentials of quality. The effects on the small business community overall will be positive, in that more smali firms will be encouraged to compete for Government contracts. For those small businesses however, that are heavily involved in producing products to meet Government specifications and standards the policy may spell financial disaster unless the Federal Government renders special consideration and assistance to them.; http://archive.org/details/potentialimpacto00wood

The impact of perceptions of journal quality on business and management communication academics

Rogers, Priscilla S.; Campbell, Nittaya; Louhiala-Salminen, Leena; Rentz, Kathy; Suchan, Jim
Fonte: Association for Business Communication Publicador: Association for Business Communication
Tipo: Artigo de Revista Científica
Relevância na Pesquisa
56.16%
The article of record as published may be found at: http://dx.doi.org/10.1177/0021943607306138; This commentary describes and critiques criteria that, according to results from an Association for Business Communication (ABC) member survey, are having an impact on quality judgments about our journals. ABC members rank the Journal of Business Communication and Business Communication Quarterly, as top research and pedaogical jounals in business/managment communications, a finding corroborated by a larger study of acadmics in business and technical communication. However, the growing importance of citation counts and journal rankings currently disadavantages our journals, presenting us with professional obligation and personal dilemmas in relation to them. The authors' purpose is to raise awareness of the various determinants of perceptions of journal quality, to explore the communal views of ABC members on this issue, and to seek ways of enhancing the value of business/management communication research in the academic marketplace.

The Defense small business innovation research and small business technology transfer programs: implementation of the commercialization pilot program and related reforms

Hettinger, Kevin R.; Gonzalez, Mario
Fonte: Monterey, California. Naval Postgraduate School Publicador: Monterey, California. Naval Postgraduate School
Formato: xvi, 94 p. ; 28 cm.
Relevância na Pesquisa
56.15%
Joint Applied Project; In Section 252 of the National Defense Authorization Act for Fiscal 2006, "Research and Developments Efforts for purposes of Small Business Research," Congress adopted four wide-ranging reforms to the Defense Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs in order to increase the effectiveness of SBIR and STTR for both the DoD and the defense industry. First, Section 252 directed closer alignment between RandD and acquisition goals of SBIR and STTR. Second, Section 252 authorized and funded creation by the Defense (DoD) and the military services of the Commercialization Pilot Program (CPP) to facilitate transition of SBIR technologies into the acquisition process. Congress conditioned the use of CPP funds on detailed evaluative reporting to Congress. Third, Congress codified into statutory law President George W. Bush's Executive Order 13329, Encouraging Innovation in Manufacturing, which incentivized manufacturing technologies through the SBIR and STTR programs. Fourth, Congress clarified the authority to conduct testing and evaluation of SBIR and STTR technologies in SBIR and STTR Phases II and III. The implementation requirements were specified in the text of Section 252 and the Congressional Guidance Letter issued by the House and the Senate Small Business Committees. This study analyzes the implementation of Section 252 by the Secretaries of Defense...

Defense Strategic and Business case analyses for commercial products in secure mobile computing

O'Neal, Matthew R.; Dixon, Joshua S.
Fonte: Monterey, California. Naval Postgraduate School Publicador: Monterey, California. Naval Postgraduate School
Formato: xx, 182 p. : col. ill. ; 28 cm.
Relevância na Pesquisa
56.14%
MBA Professional Report; The Defense (DoD) lags behind commercial entities in terms of adopting mobile computing technologies. Commercial smartphones offer scalable solutions to meet requirements ranging from business functions to tactical operations; however, these solutions require considerations beyond those applicable to the commercial sector. This research identifies whether potential solutions may contribute to three objectives: 1) reduce the DoD's currently high device and service costs; 2) increase the DoD's smartphone functionality; 3) maintain or increase the level of security functionality available in commercial devices for DoD. A strategic analysis of the commercial mobile communications industry highlights the business drivers and motivations of industry participants. This information is used to identify the DoD's strategic options, which, in turn, serve as the basis of business cases for adopting future smartphone capabilities. Business case analyses compare proposed cost models with the cost models for current smartphone implementations. Results indicate growing strategic opportunities for the DoD to acquire more economical commercial handsets and more flexible network services. The business cases may potentially save billions of dollars over seven years-i.e....

The International Finance Corporation's MBA Survey : How Developing Country Firms Rate Local Business School Training

Chaudhry, Azam
Fonte: World Bank, Washington, DC Publicador: World Bank, Washington, DC
Tipo: Publications & Research :: Policy Research Working Paper; Publications & Research
ENGLISH; EN_US
Relevância na Pesquisa
56.16%
Graduate education in business administration was developed in the U.S. around the turn of the twentieth century. MBA and similar graduate-level business programs took hold more slowly in other countries, but the number of such programs expanded more rapidly from the 1960s onward. In an effort to determine what firms from these countries require from business school graduates, the IFC used its extensive contacts with these firms to conduct a survey of the quality of business education in these countries. The survey results imply that the strengths and weaknesses of developing and transition country MBAs seem to overlap with those of MBAs from the U.S.: managers in the U.S. and in the developing countries find that the technical and analytical skills of MBAs are well developed while the practical training/skills and communication/language skills of MBAs are significantly lacking. On the whole, only the African and Middle Eastern firms were significantly dissatisfied with the quality of local MBA graduates. The survey results show that MBAs worldwide are not fully satisfying the needs of firms. Each of the other regions of the world has its own particular weaknesses...

Teaching six sigma concepts in a business school curriculum

Stevenson, William; Mergen, A. Erhan
Fonte: Routledge. Taylor & Francis Group. The publisher's document can be found at http://www.routledge.com/ Publicador: Routledge. Taylor & Francis Group. The publisher's document can be found at http://www.routledge.com/
Tipo: Artigo de Revista Científica
EN_US
Relevância na Pesquisa
56.17%
This paper discusses the desirability of incorporating Six Sigma thinking into an undergraduate business curriculum, and several alternatives for doing so. Although many companies have adopted Six Sigma programs to improve business results, few business programs have kept pace by incorporating Six-Sigma thinking into their curricula. Business results, few business programs Sigma concepts in improving operations and achieving higher standards of quality. Projects are selected that are likely to achieve reductions in cost, time, and increased profits. The linking of project selection based on business results is central to the desirability of teaching Six Sigma thinking to business students. Doing so will mean that graduates will be better prepared for careers in business, and have a competitive advantage over graduates who don't leave this knowledge.

Business schools: still in the dark during the ‘Age of enlightenment’

Genderen,Eric Van
Fonte: ISCTE-IUL Business School Publicador: ISCTE-IUL Business School
Tipo: Artigo de Revista Científica Formato: text/html
Publicado em 01/08/2007 EN
Relevância na Pesquisa
66.13%
With the establishment of emotional intelligence (EI) and EI testing, psychology has offered the business world a powerful and invaluable tool capable of predicting success in the workplace. The most progressive organizations are already employing such tests in their HR selection/promotion processes. The business school industry maintains a vital interface with the various industry sectors, providing companies with their ‘senior executives of the future’. However, even given the highly competitive environment in which business schools operate; attracting top MBA candidates, and later placing their graduates with prestigious companies, they continue utilizing an outdated, IQ-based, standardized test (the GMAT) as a critical, and often times deciding criterion within their graduate selection processes. The recognized limitations of IQ, as well as its failure to predict professional success, remain a catalyst for the popularization of EI. The author proposes that, in conjunction with top recruiting organizations, business schools initiate an EI-based ‘soft skills’ admission test that would compliment, or even subsume the existing Graduate Management Admission Test.