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Análise das influências das estratégias de diversificação e dos modelos de negócios no desempenho das empresas de real estate no período 2005 a 2010.; Analysis of diversification strategies and business models of real estate companies and its impacts on economic performance in the period 2005-2010.

Souza, Fernando Ferreira de Araujo
Fonte: Biblioteca Digitais de Teses e Dissertações da USP Publicador: Biblioteca Digitais de Teses e Dissertações da USP
Tipo: Dissertação de Mestrado Formato: application/pdf
Publicado em 26/10/2011 PT
Relevância na Pesquisa
56.08%
O objetivo da presente dissertação é verificar em que medida o nível de diversificação das empresas de Real Estate e os modelos de negócios empregados em suas estratégias de crescimento no período 2005 a 2010 possam ter influenciado o desempenho econômico das organizações. Para tanto, identificou-se o nível de diversificação geográfica e de produtos das empresas nos anos do período, e os principais modelos de negócios empregados para a entrada em novos mercados e segmentos de renda. Em seguida, as empresas foram estratificadas em grupos, segundo o nível de diversificação e os modelos de negócios predominantes. Para cada grupo, determinou-se a capacidade de geração de renda e valor econômico para o acionista. Os grupos foram comparados entre si e com o desempenho médio das empresas do setor. A pesquisa faz uso das empresas de Real Estate listadas no segmento Novo Mercado da BM&FBovespa. Os resultados sugerem que para a entrada no segmento econômico e popular, os modelos de aquisição e desenvolvimento próprio se mostraram mais eficientes, respectivamente, do que os modelos de parcerias. A concentração de produtos se mostrou igualmente de desempenho superior. Quanto à diversificação geográfica...

Modelos de negócios adotados para o uso de dados governamentais abertos: estudo exploratório de prestadores de serviços na cadeia de valor dos dados governamentais abertos; Business models adopted to use of open government data: an exploratory study of service providers in the value chain of open government data

Germano, Edson Carlos
Fonte: Biblioteca Digitais de Teses e Dissertações da USP Publicador: Biblioteca Digitais de Teses e Dissertações da USP
Tipo: Dissertação de Mestrado Formato: application/pdf
Publicado em 07/11/2013 PT
Relevância na Pesquisa
66.14%
A presente investigação tem como objetivo identificar tipos de usos que podem ser agregados aos dados governamentais abertos por prestadores de serviço, para oferecer produtos e serviços através de aplicativos para smartphones ou através de páginas web. O foco desta pesquisa buscou explorar modelos de negócios que utilizam bases de DGA, as quais devem estar organizadas em sítios, com objetivos de dar transparência, podendo ainda utilizar bases de dados construídas a partir da captura de dados públicos e de dados pessoais. Os modelos de negócio em questão têm como objetivo reorganizar e combinar esses dados de forma que produzam um produto ou serviço que crie valor para o cliente do modelo de negócio. Foi realizado um estudo explorado para identificar qual a participação desses prestadores de serviços na cadeia de valor dos dados abertos, como estão sendo estruturados os modelos de negócio que suportam o funcionamento dessas ferramentas e quais as dificuldades que esses prestadores de serviço têm encontrado no acesso as bases de dados governamentais, que possam ser utilizadas como fonte de dados para produzir informação com valor agregado. Neste estudo estão apresentados sete casos que foram elaborados através de entrevistas semiestruturadas...

Avaliação de modelos de negócio para energia solar fotovoltaica no mercado de distribuição brasileiro; Solar photovoltaic business models analysis for the Brazilian energy distribution Market

Barros, Luisa Valentim
Fonte: Biblioteca Digitais de Teses e Dissertações da USP Publicador: Biblioteca Digitais de Teses e Dissertações da USP
Tipo: Dissertação de Mestrado Formato: application/pdf
Publicado em 20/03/2014 PT
Relevância na Pesquisa
66.08%
Nos últimos anos, um conjunto de fatores tem colaborado para expansão da energia fotovoltaica no Brasil. No entanto, ainda não se oferecem políticas públicas ou incentivos regulatórios para que as distribuidoras contribuam com a geração fotovoltaica sem prejuízo ao equilíbrio de suas operações. Diante disso, este trabalho buscou investigar a viabilidade de novos papéis para as distribuidoras brasileiras frente aos desafios de modernização do setor elétrico. Para isso, buscou nos EUA, país que apresenta crescente participação de energia FV em sua matriz elétrica, exemplos de incentivos financeiros e regulatórios e novos modelos de negócios para operação das distribuidoras. Através da metodologia de análise SWOT, três modelos de negócio do mercado fotovoltaico norte-americano são avaliados para o setor de distribuição brasileiro. Os resultados evidenciam as forças e fraquezas das distribuidoras em relação a outros atores do mercado e as oportunidade e ameaças de cada modelo.; In recent years, a combination of events have contributed for solar photovoltaics raising adoption in Brazil. However, there are yet no available regulatory incentives or public policies to enable utilities participation without harming their financial equilibrium. As a result...

Modelo de negócio e internacionalização de empresas: estudo do caso Itaú Unibanco; Business model and internationalization: a case study of Itaú Unibanco.

Oliveira, Viviane Renata Franco de
Fonte: Biblioteca Digitais de Teses e Dissertações da USP Publicador: Biblioteca Digitais de Teses e Dissertações da USP
Tipo: Dissertação de Mestrado Formato: application/pdf
Publicado em 19/09/2014 PT
Relevância na Pesquisa
56.15%
A utilização de modelos de negócios tem crescido substancialmente nos últimos anos, o que promoveu um aumento significativo de pesquisas voltadas para compreender a lógica de como uma organização cria, entrega e captura valor do ponto de vista econômico, social, cultural ou outros. Presume-se que os componentes previstos pelo modelo de negócio estejam presentes na configuração de negócios já estabelecidos ou novos negócios, inclusive em empresas que buscam a atuação no mercado internacional. No entanto, dentre as abordagens teóricas a respeito da internacionalização das empresas, observa-se que as mesmas não caracterizaram os modelos de negócios empregados pelas empresas em seus processos de internacionalização, já que usualmente focam nos principais aspectos que motivam a internacionalização, os modos de entrada, a compreensão do ambiente global e a busca da excelência funcional. A partir deste contexto, a pesquisa procurou investigar os componentes do modelo de negócio que operacionalizaram as atividades internacionais de uma multinacional brasileira do setor bancário, o Itaú Unibanco. Visando alcançar este objetivo, realizou-se uma pesquisa de caráter qualitativo, por meio de estudo de caso único. Nesse sentido...

Business models in professional electronic sports teams; Modelos de negócio nas equipas profissionais de desportos eletrónicos

Carvalho, João Pedro Brito Cício de
Fonte: Universidade do Minho Publicador: Universidade do Minho
Tipo: Dissertação de Mestrado
Publicado em //2015 ENG
Relevância na Pesquisa
66.13%
Dissertação de mestrado em Marketing and Strategy; Since the beginning of the century, a new form of competition has surfaced through the use of computer technology and global communications. Over these recent years the competitive play of video games, dubbed as electronic sports, or simply esports, has grown from a pastime to a fully professional activity. From all over the world, hundreds of players battle each other in virtual arenas for a chance to reach the millionaire prize pools the top competitions offer, and for the amusement of the millions of the fans who follow them. Not to mention, for a chance to play in some of the biggest sports venues, as these competitions have started to step out of the digital realm to fill live stadiums. Still, despite the fact that esports have grown so much in the latest years, not much is known about the teams that compose this universe. So, this research aimed to bring clarity to how electronic sports teams work, by using business models as conceptual tools to display the different elements of the team’s businesses. To do so, sports and esports managers were interviewed in order to better understand how they run their teams. Starting with traditional sports, identifying the essential details that teams need to operate and building their business models...

Trends and new business models in the portuguese fashion industry: a strategic innovation perspective

Queirós, David; Afonso, Paulo; Vieira, Filipa Dionísio
Fonte: Universidade do Minho Publicador: Universidade do Minho
Tipo: Conferência ou Objeto de Conferência
Publicado em //2013 ENG
Relevância na Pesquisa
66.04%
This research project focuses on the discussion of trends and new business models for the textile and clothing industry in general and for the fashion industry, in particular, using tools and an approach supported on strategic innovation. A documentary analysis was performed and they were conducted a series of semi-structured interviews. It was noted the importance of the strategic analysis and particularly strategic innovation for the design of new successful business models. Main findings and results are presented on the basis of two main criteria: relevance and feasibility. Two generic strategies were identified.

Strategic innovation through innovative services and business models supported in electronic platforms

Afonso, Paulo; Vieira, Filipa Dionísio
Fonte: Universidade do Minho Publicador: Universidade do Minho
Tipo: Conferência ou Objeto de Conferência
Publicado em //2012 ENG
Relevância na Pesquisa
66.16%
Strategic innovation means the design of new business models that seek to reach new customers, to offer new products or services or to find new ways of make business. For Anderson and Markides (2006) strategic innovation is about discovering a new WHO, a new WHAT and a new HOW. An enabler of strategic innovation has been the development and diffusion of information and communication technologies. In this paper, ten selected case studies of innovative services and business models supported in electronic platforms are presented and discussed. They represent new opportunities for business model design and open innovation processes. These business models were analyzed through the business model canvas framework and in terms of strategic innovation. The findings and a set of hypothesis are presented and discussed at the end of the paper.

Linking interdomain business models to the current Internet topology

Jesus, Vitor; Aguiar, Rui; Steenkiste, Peter
Fonte: IEEE/IFIP Publicador: IEEE/IFIP
Tipo: Conferência ou Objeto de Conferência
ENG
Relevância na Pesquisa
65.97%
The Internet is built on a model in which Autonomous Systems (AS) peer bilaterally based on pair-wise Service Level Agreements (SLA). This results in a cascaded connectivity model in which routing decisions beyond the next hop are delegated, so an AS has limited control over paths beyond the next hop. While this is a key feature of the Internet, the impact of this cascading model on the structure of the Internet has, to the best of our knowledge, never been analyzed in detail. Using game theory with realistic rules, we provide an analysis of the cascading model. Although our model does not intend to capture the full economic and technical complexity of the real Internet, we show that it exposes the two main business models of peering used currently: volume-based peering and transit carriers (large hubs with equivalent capacity).

Business models in the portuguese football clubs

Bolas, Nuno Filipe Rodrigues Santana
Fonte: NSBE - UNL Publicador: NSBE - UNL
Tipo: Dissertação de Mestrado
Publicado em /01/2012 ENG
Relevância na Pesquisa
66.08%
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics; This work project discusses the key features that affect the Portuguese Football Market and the business models presented by its football clubs by analyzing its unique characteristics and performing a comparison with the main European championships. The business models of Sport Clube Beira-Mar - Futebol, SAD, Sport Lisboa e Benfica - Futebol, SAD, Sporting Clube de Braga - Futebol, SAD and three Portuguese Football Academies were analyzed in order to understand the differences between clubs with dissimilar goals and scopes and which aspects should be improved and explored. Portuguese clubs present a significant competitive advantage in developing players as well as an important members base. However, they face many challenges due to low stadium occupation rates, excessive dependence on certain revenue streams, lack of sports facilities utilization, a limited range of services, and the need to reformulate their revenue structure and increase the interaction with their fans and members by providing them enjoyable experiences beyond the football matches. Hence, a set of recommendations and suggestions was developed...

The new mobility paradigm: transformation of value chain and business models

Fournier, Guy; Hinderer, Henning; Schmid, Daniel; Seign, René; Baumann, Manuel
Fonte: IET Publicador: IET
Tipo: Artigo de Revista Científica
Publicado em /12/2012 ENG
Relevância na Pesquisa
66.15%
We would like to thank Philipp Schwarz and Julia Gückel for their dedicated support in preparing this paper and our colleagues and students of the School of Engineering and the Business School for our fruitful discussions.; Four categories of innovations have been identified by Freeman and Perez: incremental innovations, radical innovations, new technological systems (systemic innovations), and technological revolutions or new techno-economic paradigms. New techno-economic paradigms represent changes in technological systems that are so far-reaching in their effects that they have a major influence on the behaviour of the entire economy. Scarcity of oil and external costs like global warming are the key arguments and the main drivers of the change of the current paradigm. They will affect especially the mobility of individuals and the interlinked business models. Novel business models within newly created markets will raise e.g. extended mobility services, activities aiming at the infrastructure, new opportunities in the field of energy transmission and supply and even new strategies of recycling, reusing or reducing the use of resources in order to address global scarcity issues. Especially for the established players of the automotive industry like original equipment manufacturers (OEMs) or 1st and 2nd tier suppliers this implicates opportunities and risks at the same time. But also new players will get the chance to create and enter new markets with new or extended products or services and lead the new value chain. This paper compiles and evaluates current approaches and business models of selected OEMs together with upcoming players. Additionally their positions within the existing value chain are being analyzed and classified. Bringing together the identified drivers of changes with current trends within the automotive industry the authors also show new concepts of extended business models...

The relationship between product design and business models in the context of sustainability

Colby, Charles
Fonte: Université de Montréal Publicador: Université de Montréal
Tipo: Thèse ou Mémoire numérique / Electronic Thesis or Dissertation
EN
Relevância na Pesquisa
66.18%
Dans les sphères du développement durable, des modèles d’affaires et du design de produit, certains leviers rendent le croisement de ces trois sphères de plus en plus pertinent. Au croisement de ces trois sphères se trouve une opportunité de comprendre les relations existantes entre le design de produit et les modèles d’affaires afin d’aider les décideurs à développer des solutions davantage durables. L’approche méthodologique de cette recherche utilise un système complexe et est basée sur un paradigme pragmatique. En vue de répondre à la question « Dans quelle mesure des modèles d’affaires et le design de produit sont liés dans un contexte de développement durable? », cette recherche a soigneusement analysé trois cas: Better Place, une compagnie californienne ayant développé une infrastructure permettant le chargement des voitures électriques; Interface Inc., un manufacturier mondial de tuiles de tapis commerciales établi à Atlanta; et Métacycle, un concept d’entreprise développé par une équipe de chercheurs en design à Montréal. Chaque cas a été analysé en corrélant des aspects du design de produit à des éléments de leur modèle d’affaires. Les résultats montrent que dans le contexte du développement durable...

E-GP Implementations : A Review of Business Models and Approaches

World Bank
Fonte: Washington, DC Publicador: Washington, DC
EN_US
Relevância na Pesquisa
56.17%
E-procurement systems have become an integral component of procurement reform by governments around the world as they move to institute competitive and fully transparent procurement systems, and to address issues of corruption and transparency. This rise in demand for e-Government Procurement (e-GP) systems has created an innovative industry of technical products and business arrangements. To support the development, implementation and operation of e-procurement systems, governments have undertaken several different business approaches, from complete in house solutions to various types of third-party partnerships. Each implementation has its own set of benefits and business issues associated with it, which directly affect both the government and the suppliers doing business with the government. The purpose of the study is to identify the types of business arrangements used by governments; the benefits of these arrangements; how they may or may not affect the procurement process; the types of issues or perceived issues that have resulted from the business approaches applied; the contractual arrangements or policies that have been drafted to mitigate issues and ensure the integrity and security of the procurement process. The goal of this study is to continue expanding the World Bank knowledge base on e-procurement programs...

Social enterprise business models: identifying the trading concepts that inform them.

Balan-Vnuk, Eva
Fonte: Universidade de Adelaide Publicador: Universidade de Adelaide
Tipo: Tese de Doutorado
Publicado em //2013
Relevância na Pesquisa
66.23%
Social enterprises provide services and goods to alleviate social problems, and adopt business models to ensure financial sustainability. Differentiated from commercial enterprises due to their primary social mission, and from traditional nonprofit organisations due to their implementation of trading activities, little is known about how social enterprises understand the term “business model”, what the business models of social enterprises are, or what informs them. It is also unclear whether any particular social enterprise business model may confer a financial advantage. Although the business model construct is not yet clearly defined in the literature, there is a general understanding that business models are informed by an organisation’s strategy. In-depth interviews were conducted with Chief Executive Officers of 65 nonprofit social enterprises from a diverse range of sectors in Australia. Four research questions are addressed using concept mapping and Qualitative Comparative Analysis (QCA). These research methods combine qualitative insights with quantitative analysis, provide transparent research processes, allow for contextual generalizations, and offer deeper insight into an increasingly important sector of the economy. Despite growing consensus that the business model is driven by an organisation’s strategy...

Disrupting billion dollar industries by leveraging the crowd : key success factors for business models that rely on crowdsourcing

Krätzschmar, Markus
Fonte: Universidade Católica Portuguesa Publicador: Universidade Católica Portuguesa
Tipo: Dissertação de Mestrado
Publicado em 21/05/2015 ENG
Relevância na Pesquisa
56.22%
Crowdsourcing is a relatively new concept and therefore recent literature primarily focusses on the definition of the term and the analysis of the concept per se. However business models that make use of crowdsourcing emerged rapidly during the last years and sometimes were able to completely reshape whole industries with their innovative concept. Thus it is important to consider what exactly the key success factors for those business models are and what differentiates the successful from the unsuccessful concepts. This thesis first defines the term crowdsourcing and subsequently tries to use recent academic literature to explain how crowdsourcing can be strategically integrated in a business model. In this process common problems that are mentioned regarding business models that make use of crowdsourcing are elaborated. In the end of the literature review six questions regarding possible key success factors emerge. To approve or disapprove those six success factors and potentially find further success factors a case study analysis is conducted. Within this case study analysis two successful and two failed examples of business models that make use of crowdsourcing are analyzed. The Osterwalder Business Canvas is used to analyze the individual business models of Threadless...

Estudo e integração de business models e a sua aplicação em smart-ups e projetos portugueses

Carvalho, Ricardo de Araújo
Fonte: Instituto Politécnico do Porto Publicador: Instituto Politécnico do Porto
Tipo: Dissertação de Mestrado
Publicado em //2015 POR
Relevância na Pesquisa
66.25%
Dissertação apresentada ao Instituto Superior de Contabilidade e Administração do Porto para obtenção do Grau de Mestre em Gestão das Organizações, Ramo Gestão de Empresas Orientador: Professor Doutor Eduardo Manuel Lopes de Sá e Silva Co-orientador: Mestre Maria de Fátima Mendes Monteiro; Os últimos anos trouxeram muitas mudanças no cenário económico. Condições como avanços tecnológicos, a globalização e a crise que estamos a viver no nosso país, parecem ter sido fatores que ao contrário do que seria de esperar, influenciaram o desenvolvimento do empreendedorismo. Com vista a melhorar o seu desempenho no mercado, as start-ups acabam por adotar modelos para sintetizar toda a informação e tirar conclusões. Estes modelos são designados como business models. Nesta dissertação, proponho-me a desenvolver um modelo mais completo com base nos business models já existentes e testá-lo numa startup portuguesa. No primeiro capitulo da dissertação serão estudados cinco business models, sendo eles, Outcome-Driven Innovation, Blue Ocean Strategy, Customer Development, Customer Brand-Based Equity e Discovery Driven Planning. Seguidamente, no segundo capitulo, pretende-se integrar todos os business models num modelo bastante mais simples...

The future of airline business models:; which will win?

Marques, Rui
Fonte: Universidade Nova de Lisboa Publicador: Universidade Nova de Lisboa
Tipo: Dissertação de Mestrado
Publicado em /06/2015 ENG
Relevância na Pesquisa
66.08%
This research is titled “The Future of Airline Business Models: Which Will Win?” and it is part of the requirements for the award of a Masters in Management from NOVA BSE and another from Luiss Guido Carlo University. The purpose is to elaborate a complete market analysis of the European Air Transportation Industry in order to predict which Airlines, strategies and business models may be successful in the next years. First, an extensive literature review of the business model concept has been done. Then, a detailed overview of the main European Airlines and the strategies that they have been implementing so far has been developed. Finally, the research is illustrated with three case studies

Financing Business Innovation; Review of External Sources of Funding for Innovative Businesses and Public Policies to Support Them

World Bank Group
Fonte: World Bank, Washington, DC Publicador: World Bank, Washington, DC
Tipo: Working Paper; Publications & Research :: Working Paper; Publications & Research
ENGLISH; EN_US
Relevância na Pesquisa
56.13%
Innovation is the main driver of long-term economic growth. The accumulation of capital, whether in the form of physical assets such as plants and equipment, or through better human capital, cannot indefinitely sustain growth unless new products, services, processes, and/or business models are developed and implemented. This paper describes the actors involved and the types of funding available at different stages of the innovation process, the rationales for public intervention, and the advantages and disadvantages of some of the most commonly used policy instruments. Innovation activities are more difficult to finance than other types of investment for several reasons. Innovation produces an intangible asset that does not typically constitute accepted collateral to obtain external funding. Also, the technological and market uncertainty of innovation activities makes the returns to investment highly uncertain, creating significant problems for the standard risk adjustment methods used by providers of funds. This paper uses a streamlined version of an innovation process with three stages to categorize the different sources of finance available; in reality...

New business models for antibiotic innovation.

So, AD; Shah, TA
Fonte: Universidade Duke Publicador: Universidade Duke
Tipo: Artigo de Revista Científica Formato: 176 - 180
Publicado em /05/2014 ENG
Relevância na Pesquisa
66.04%
The increase in antibiotic resistance and the dearth of novel antibiotics have become a growing concern among policy-makers. A combination of financial, scientific, and regulatory challenges poses barriers to antibiotic innovation. However, each of these three challenges provides an opportunity to develop pathways for new business models to bring novel antibiotics to market. Pull-incentives that pay for the outputs of research and development (R&D) and push-incentives that pay for the inputs of R&D can be used to increase innovation for antibiotics. Financial incentives might be structured to promote delinkage of a company's return on investment from revenues of antibiotics. This delinkage strategy might not only increase innovation, but also reinforce rational use of antibiotics. Regulatory approval, however, should not and need not compromise safety and efficacy standards to bring antibiotics with novel mechanisms of action to market. Instead regulatory agencies could encourage development of companion diagnostics, test antibiotic combinations in parallel, and pool and make transparent clinical trial data to lower R&D costs. A tax on non-human use of antibiotics might also create a disincentive for non-therapeutic use of these drugs. Finally...

Digital printing success models: Validation study

Sorce, Patricia
Fonte: Printing Industry Center at RIT Publicador: Printing Industry Center at RIT
Tipo: Monograph Formato: 5374076 bytes; application/pdf
EN_US
Relevância na Pesquisa
56.09%
In 2003, the RIT Printing Industry Center monograph titled Investing in Digital Color… the Bottom Line1 identified four different business models that were related to successful digital color print services enterprises. The four models reflected different levels of investment in equipment, telecommunications and networking infrastructures, and human resources. Figure 1 summarizes the four business models in terms of investment strategies and market focus. The purpose of this research is to validate those four models. The 2003 research was based on a small sample size of print services providers which did not allow us to generalize to a wider population. Are there just four models? Or are there more or fewer? The earlier study described the investment in infrastructure only and did not include other aspects of the businesses in the model profiles. Therefore, a more in-depth study was designed to provide more reliable estimates of the investments for each model and to add business performance measures.; Document #PICRM-2004-06 Research Area: Processes, Productivity and Profitability; RIT, Alfred P Sloan Foundation, Adobe, Creo, R R Donnelley, HP, Heidelberg, IBM, MeadWestvaco, Nexpress, NPES, Standard Register, VIGC, Weyerhaeuser, Xerox

Do mainframe à nuvem: inovações, estrutura industrial e modelos de negócios nas tecnologias da informação e da comunicação; Innovación, estructura industrial y modelos de negocios en las tecnologías de la información y de la comunicación: de los mainframes a la nube; From mainframes to the cloud: innovation, industrial structure, and business models in the information and communication technology industry

Tigre, Paulo Bastos; Noronha, Vitor Branco
Fonte: Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade Publicador: Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade
Tipo: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion; ; ; Formato: application/pdf
Publicado em 01/03/2013 POR
Relevância na Pesquisa
66.08%
Radical innovations in information technology are opening windows of opportunities for developing new business models which will affect the structure of global industry. By reviewing structural changes in the information technology industry over the past five decades, this article analyzes the relationship between innovation, the surge of paradigm firms, and business models, with the aim of contributing to the development of business strategies and public policies. The case of Google is analyzed, based on the recent literature on the information economy, in order to exemplify how technological change affects competition in the IT industry.; Inovações radicais nas tecnologias da informação e da comunicação (TIC) abrem oportunidades para o desenvolvimento de novos modelos de negócios que, quando bem-sucedidos, acabam por alterar a própria estrutura da indústria global. A partir da revisão de mudanças estruturais ocorridas nas TIC nas últimas cinco décadas, neste artigo analisam-se a relação entre novas tecnologias, o surgimento de empresas consideradas paradigmas e seus respectivos modelos de negócios visando contribuir para o processo de formulação de estratégias empresariais e políticas públicas. O caso da empresa Google...