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Construções -se em anúncios publicitários de revistas paulistanas; Constructions with pronpronoum Se in advertisements of magazines from São Paulo

Coan, Giovanna Ike
Fonte: Biblioteca Digitais de Teses e Dissertações da USP Publicador: Biblioteca Digitais de Teses e Dissertações da USP
Tipo: Dissertação de Mestrado Formato: application/pdf
Publicado em 29/09/2011 PT
Relevância na Pesquisa
37.2%
Esta pesquisa investiga construções-se em anúncios publicitários de revistas paulistanas dos anos de 1890 a 1920. A passagem do século XIX para o XX é um momento de transformações na cidade de São Paulo, na publicidade e no Português Brasileiro (PB). Estudos têm mostrado que, desde esse período, a gramática do PB não produz a construção-se passiva, mas a ativa, sem concordância entre verbo e argumento interno. Neste trabalho, descrevemos e analisamos as sentenças com se não como unidades isoladas, mas em relação aos demais elementos do anúncio (verbais e não verbais) e ao contexto sócio-histórico e cultural de produção do corpus. A leitura do anúncio como um todo revelou que a concordância nas construções-se se deu entre o verbo e um tópico, coindexado a um sujeito nulo e referindo-se a um elemento realçado tipograficamente na publicidade. Esse tipo de exame possibilitou a identificação de estruturas tanto ativas quanto passivas; em ambos os casos, o se tinha a função de apontar que o agente semântico era humano e indeterminado. Os anúncios ainda mostraram que a oscilação entre a Pessoalidade (significando distinção e hierarquia) e a Impessoalidade, uma característica estrutural da sociedade paulistana de então...

Relacionamentos amorosos de curta e longa duração: uma análise a partir de anúncios classificados; Short and long term sexual relationships: an approach based on the ana1ysis of personal advertisements

Campos, Lucila de Sousa
Fonte: Biblioteca Digitais de Teses e Dissertações da USP Publicador: Biblioteca Digitais de Teses e Dissertações da USP
Tipo: Tese de Doutorado Formato: application/pdf
Publicado em 08/03/2006 PT
Relevância na Pesquisa
27.4%
Esforços recentes em explicar as diferenças interssexuais e intrassexuais nas motivações de homens e mulheres em relacionamentos sexuais de curta e longa duração resultaram na formulação da teoria das estratégias sexuais (Buss e Schmitt, 1993) e da teoria do pluralismo estratégico (Gangestad e Simpson, 2000) que colocam ênfases diferentes nos fatores da qualidade do investimento parental e da qualidade genética na determinação da escolha do parceiro. Com a finalidade de melhor entender as semelhanças e diferenças entre estratégias em curta e longa duração, em homens e mulheres, analisamos 924 anúncios masculinos (398 com vistas a um relacionamento de longa e 526 com vistas a um relacionamento de curta duração) e 505 anúncios femininos (431 com vistas a um relacionamento de longa duração e 74 com vistas a um relacionamento de curta duração) publicados entre 1997 e 1999 no jornal Folha de São Paulo. Os anúncios foram examinados quanto à oferta de características psicológicas, sociais, físicas, demográficas e em função do número de respostas obtido. Verificou-se diferenças de gênero quanto aos critérios usados em curta como em longa duração como também diferenças intrassexuais entre critérios em curta e longa duração...

Analysis of advertisements of infant food commercialized in the city of Natal, Rio Grande do Norte, Brazil

Pagnoncelli,Maria Giovana Binder; Batista,Almária Mariz; Silva,Michelle Cristine Medeiros Da; Costa,Ana Paula Marques Da; Araújo,Fábio Resende De; Marques,Marcela Pinheiro; Fidalgo,Cláudia M. De Quelhas; Carvalho,Maria Cleide Ribeiro Dantas de
Fonte: Universidade de São Paulo, Faculdade de Ciências Farmacêuticas Publicador: Universidade de São Paulo, Faculdade de Ciências Farmacêuticas
Tipo: Artigo de Revista Científica Formato: text/html
Publicado em 01/06/2009 EN
Relevância na Pesquisa
27.32%
The advertising about maternal milk substitutes has been pointed as one of the factors responsible for the breastfeeding low rates. In this way, legal support was created to assure that the use of such products would not interfere on the healthy breastfeeding habit of the population. This study, developed between June 2006 and May 2008 in the city of Natal, state of Rio Grande do Norte, analyzed the food advertisements divulged under the validity of Law # 11.265/2006, which controls in Brazil the food commercialization and the publicity addressed to parents or keepers of nursling and children in the first childhood. 220 advertisements, being 141 of technical-scientific nature, and 79 for strictly commercial promotion, were collected and evaluated according to legal requirements. The results from this analysis showed that 100% of the advertisements of technical-scientific nature overstepped the clause V; 18.4% the clause IV and 14.2% the clauses I, II and III of article 19th of Law # 11265/2006. In 42% of the advertisements strictly for commercial promotion, the mandatory information mentioned at clauses I and II of the article 5th were not shown. In 8.7% of the advertisements containing such information, it was placed in an area that embarrassed its identification and reading...

Automatically-Activated Attitudes as Mechanisms for Message Effects: The Case of Alcohol Advertisements

Goodall, Catherine E.; Slater, Michael D.
Fonte: PubMed Publicador: PubMed
Tipo: Artigo de Revista Científica
Publicado em 01/10/2010 EN
Relevância na Pesquisa
27.32%
Alcohol advertisements may influence impulsive, risky behaviors indirectly, via automatically-activated attitudes toward alcohol. Results from an experiment in which participants were exposed to either four alcohol advertisements, four control advertisements, or four drunk driving public service advertisements, suggested that alcohol advertisements had more measurable effects on implicit, than on explicit attitude measures. Moreover, there were significant indirect paths from alcohol advertisement exposure through automatically-activated alcohol attitudes on willingness to engage in risky alcohol-related behaviors, notably drinking and driving. A mechanism that may explain how these advertisements activate automatic, non-deliberative alcohol attitudes was investigated. Associative evidence was found supportive of an evaluative conditioning mechanism, in which positive responses to an alcohol advertisement may lead to more positive automatically-activated attitudes toward alcohol itself.

Advertisements impact the physiological efficacy of a branded drug

Kamenica, Emir; Naclerio, Robert; Malani, Anup
Fonte: National Academy of Sciences Publicador: National Academy of Sciences
Tipo: Artigo de Revista Científica
EN
Relevância na Pesquisa
27.32%
We conducted randomized clinical trials to examine the impact of direct-to-consumer advertisements on the efficacy of a branded drug. We compared the objectively measured, physiological effect of Claritin (Merck & Co.), a leading antihistamine medication, across subjects randomized to watch a movie spliced with advertisements for Claritin or advertisements for Zyrtec (McNeil), a competitor antihistamine. Among subjects who test negative for common allergies, exposure to Claritin advertisements rather than Zyrtec advertisements increases the efficacy of Claritin. We conclude that branded drugs can interact with exposure to television advertisements.

The Fourth Branch of Government: The Role of Interest Groups, the Media, and Political Advertisements in Contemporary Health Policy Debates

Rabinowitz, Aaron
Fonte: Harvard University Publicador: Harvard University
Tipo: Thesis or Dissertation
EN_US
Relevância na Pesquisa
37.2%
The first part of this dissertation explores whether interest group-sponsored political advertising campaigns influence how journalists frame health policy debates. The paper employs propensity score matching techniques, media content analysis and a modified version of the Herfindahl-Hirschman Index to discern whether a prodigious and concentrated advertising campaign that aired during the health care reform debate under President Obama influenced newspaper coverage of the Affordable Care Act in markets that were exposed to the advertisements. The second part of the dissertation investigates public attitudes toward the various groups in the health care industry. It leverages data from an extensive public opinion survey conducted during the health care reform debate under President Obama, and employs survey weighted ordinal logistic regression models to understand public trust and confidence in a broad spectrum of interest groups, ranging from the American Medical Association to Blue Cross/Blue Shield to the U.S. Chamber of Commerce. The findings are particularly important and timely as the implementation battles surrounding the Affordable Care Act begin because citizens frequently take cues from interest group leaders to make sense of the political world...

Do advertisements for antihypertensive drugs in Australia promote quality prescribing? A cross-sectional study

Montgomery, B.; Mansfield, P.; Spurling, G.; Ward, A.
Fonte: BioMed Central Ltd. Publicador: BioMed Central Ltd.
Tipo: Artigo de Revista Científica
Publicado em //2008 EN
Relevância na Pesquisa
27.46%
Background Antihypertensive medications are widely prescribed by doctors and heavily promoted by the pharmaceutical industry. Despite strong evidence of the effectiveness and cost-effectiveness of thiazide diuretics, trends in both promotion and prescription of antihypertensive drugs favour newer, less cost-effective agents. Observational evidence shows correlations between exposure to pharmaceutical promotion and less ideal prescribing. Our study therefore aimed to determine whether print advertisements for antihypertensive medications promote quality prescribing in hypertension. Methods We performed a cross-sectional study of 113 advertisements for antihypertensive drugs from 4 general practice-oriented Australian medical publications in 2004. Advertisements were evaluated using a quality checklist based on a review of hypertension management guidelines. Main outcome measures included: frequency with which antihypertensive classes were advertised, promotion of thiazide class drugs as first line agents, use of statistical claims in advertisements, mention of harms and prices in the advertisements, promotion of assessment and treatment of cardiovascular risk, promotion of lifestyle modification, and targeting of particular patient subgroups. Results Thiazides were the most frequently advertised drug class (48.7% of advertisements)...

Relações entre a composição grafica e a tecnologia em anuncios publicitarios; The relationship between graphic composition and computer technology in Brazilian printed advertisements

Adriano Batista Rodrigues
Fonte: Biblioteca Digital da Unicamp Publicador: Biblioteca Digital da Unicamp
Tipo: Dissertação de Mestrado Formato: application/pdf
Publicado em 31/08/2009 PT
Relevância na Pesquisa
27.37%
Esta pesquisa tem como objetivo investigar as relações entre os processos de composição gráfica e a tecnologia computacional na feitura de anúncios impressos brasileiros. Para o desenvolvimento desta pesquisa analisamos anúncios impressos catalogados no Clube de Criação de São Paulo a partir de 1976 até o ano de 2009. A escolha do corpus justifica-se pela sua relevância no cenário publicitário. A escolha do período deve-se à implantação do sistema Desktop Publishing no Brasil no início dos anos 90 até os dias de hoje. A pesquisa foi desenvolvida em cinco capítulos. No primeiro, fizemos relatos históricos sobre anúncios impressos da publicidade brasileira e sobre o Clube de Criação de São Paulo. No segundo, foram bordados assuntos referentes à evolução da indústria gráfica. Abordados a evolução dos processos de impressão gráfica e a definição da imagem por McLuhan. No terceiro, fizemos abordagens que passam por níveis técnicos na composição dos anúncios publicitários, mostramos a transição dos processos de confecção manual até a confecção informatizada. No quarto capítulo, abordamos cada etapa da confecção do anúncio publicitário, partindo da montagem do briefing até chegarmos à finalização desta peça publicitária. No quinto e último capítulo...

Adults' response to Massachusetts anti-tobacco television advertisements: impact of viewer and advertisement characteristics

Biener, L.; McCallum-Keeler, G.; Nyman, A.
Fonte: BMJ Group Publicador: BMJ Group
Tipo: Artigo de Revista Científica
Publicado em /12/2000 EN
Relevância na Pesquisa
27.37%
OBJECTIVE—To assess adults' receptivity to the Massachusetts television anti-tobacco campaign. Reactions were examined as a function of respondents' demographics, baseline tobacco control attitudes, changes in smoking status during the campaign, and advertisements' affective qualities.
DESIGN—A random digit dial telephone survey in 1993 at the start of the media campaign and re-interview in 1996 of respondents to the baseline survey.
PARTICIPANTS—Respondents were 1544 adults who completed the baseline and follow up interview.
INTERVENTION—By the time the follow up survey was completed, approximately $49 million had been spent on the media campaign. Approximately 66 spots had been aired.
MAIN OUTCOME MEASURES—Reported exposure to television advertisements; perceived effectiveness of nine specific advertisements each.
RESULTS—56% of respondents reported seeing anti-tobacco advertisements at least once a week during the preceding three years. The average effectiveness rating for all advertisements recalled on a 0-10 scale was 7.29, and did not differ by smoking status group. Advertisements eliciting strong negative emotions (sadness and fear) were rated most effective by quitters, non-smokers, and by smokers who at baseline were planning to quit soon. Humorous...

Adolescents' responses to cigarette advertisements: links between exposure, liking, and the appeal of smoking

Arnett, J. J.; Terhanian, G.
Fonte: BMJ Group Publicador: BMJ Group
Tipo: Artigo de Revista Científica
Publicado em /06/1998 EN
Relevância na Pesquisa
27.37%
OBJECTIVE—To evaluate adolescents' responses to cigarette advertisements for different brands.
DESIGN—Adolescents were shown one print advertisement for each of five cigarette brands (Camel, Marlboro, Kool, Benson & Hedges, and Lucky Strike). They indicated on a structured questionnaire how many times they had seen the advertisement (or one almost like it), how much they liked it, whether or not they thought it made smoking more appealing, and whether or not it made them want to smoke cigarettes of that brand.
SETTING—Middle school and high school classrooms, seven schools in four states in the United States (New York, Pennsylvania, Ohio, and Texas). The classrooms were selected randomly within each school.
PARTICIPANTS—534 adolescents in grades 6-12 (ages 11-18 years) from seven schools in four states, 54% female, 76% white.
RESULTS—The advertisements for Camel and Marlboro were more likely than the advertisements for the other brands to be seen, to be liked, to be viewed as making smoking appealing, and to influence adolescents to want to smoke cigarettes of that brand. More than 95% of the adolescents had seen an advertisement featuring Joe Camel or the Marlboro Man at least once, and more than 50% had seen these advertisements six or more times. Nearly half believed that the Joe Camel advertisement makes smoking more appealing...

Content of advertisements for junior doctors: is there sufficient detail?

Clark, C. L.
Fonte: BMJ Group Publicador: BMJ Group
Tipo: Artigo de Revista Científica
Publicado em 25/02/1995 EN
Relevância na Pesquisa
27.37%
OBJECTIVE--To determine whether employers follow BMA guidelines on advertisements when advertising for junior doctors. DESIGN--Survey of advertisements for junior doctors in the BMJ's classified advertisements supplement from 12 March to 14 May 1994. SUBJECTS--300 advertisements for substantive posts for junior doctors. OUTCOME MEASURES--Compliance with BMA guidelines, compared by grade, specialty, and employer (trust or regional health authority); observation of any useful information not included in the guidelines. RESULTS--Only eight advertisements included all the recommended information. Amount of information given was related to grade, specialty, or employer in only one respect: advertisements for basic trainees were more likely than those for higher specialist trainees to include information on pay and hours of work (P < 0.001). CONCLUSION--Advertisements for junior doctors in the BMJ do not comply with BMA guidelines and often contain little useful information for potential applicants.

Statistical image properties of print advertisements, visual artworks and images of architecture

Braun, Julia; Amirshahi, Seyed A.; Denzler, Joachim; Redies, Christoph
Fonte: Frontiers Media S.A. Publicador: Frontiers Media S.A.
Tipo: Artigo de Revista Científica
Publicado em 05/11/2013 EN
Relevância na Pesquisa
27.43%
Most visual advertisements are designed to attract attention, often by inducing a pleasant impression in human observers. Accordingly, results from brain imaging studies show that advertisements can activate the brain's reward circuitry, which is also involved in the perception of other visually pleasing images, such as artworks. At the image level, large subsets of artworks are characterized by specific statistical image properties, such as a high self-similarity and intermediate complexity. Moreover, some image properties are distributed uniformly across orientations in the artworks (low anisotropy). In the present study, we asked whether images of advertisements share these properties. To answer this question, subsets of different types of advertisements (single-product print advertisements, supermarket and department store leaflets, magazine covers and show windows) were analyzed using computer vision algorithms and compared to other types of images (photographs of simple objects, faces, large-vista natural scenes and branches). We show that, on average, images of advertisements and artworks share a similar degree of complexity (fractal dimension) and self-similarity, as well as similarities in the Fourier spectrum. However, images of advertisements are more anisotropic than artworks. Values for single-product advertisements resemble each other...

Allocation algorithms for personal TV advertisements

Kraus, Sarit; Ordonez Pizarro, Fernando Ivan; Adany, Ron
Fonte: Springer-Verlag Publicador: Springer-Verlag
Tipo: Artículo de revista
EN
Relevância na Pesquisa
36.94%
Artículo de publicación ISI.; n this paper we consider the problem of allocating personal TV advertisements to viewers. The problem's input consists of ad requests and viewers. Each ad is associated with a length, a payment, a requested number of viewers, a requested number of allocations per viewer and a target population profile. Each viewer is associated with a profile and an estimated viewing capacity which is uncertain. The goal is to maximize the revenue obtained from the allocation of ads to viewers for multiple periods while satisfying the ad constraints. First, we present the integer programming (IP) models of the problem and several heuristics for the deterministic version of the problem where the viewers' viewing capacities are known in advance. We compare the performances of the proposed algorithms to those of the state-of-the-art IP solver. Later, we discuss the multi-period uncertain problem and, based on the best heuristic for the deterministic version, present heuristics for low and high uncertainty. Through computational experiments, we evaluate our heuristics. For the deterministic version, our best heuristic attains 98 % of the possible revenue and for the multi-period uncertain version our heuristics performances are very high...

The cognitive and behavioural impact of alcohol promoting and alcohol warning advertisements: An experimental study

Brown, Kyle; Stautz, Kaidy; Hollands, Gareth; Winpenny, Eleanor; Marteau, Theresa
Fonte: Oxford University Press Publicador: Oxford University Press
Tipo: Article; published version
EN
Relevância na Pesquisa
27.37%
This is the final version of the article. It first appeared from Oxford University Press via http://dx.doi.org/10.1093/alcalc/agv104; Aims: To assess the immediate effect of alcohol promoting and alcohol warning advertisements on implicit and explicit attitudes towards alcohol and on alcohol seeking behaviour. Methods: We conducted a between-participants online experiment in which participants were randomly assigned to view one of three sets of advertisements: i. alcohol promoting, ii. alcohol warning, or iii. unrelated to alcohol. A total of 373 participants (59.5% female) aged 18 to 40 (M = 28.03) living in the United Kingdom were recruited online through a research agency. Positive and negative implicit attitudes and explicit attitudes towards alcohol were assessed before and after advertisements were viewed. Alcohol seeking behaviour was measured by participants? choice of either an alcohol related or non-alcohol related voucher offered ostensibly as a reward for participation. Self-reported past week alcohol consumption was also recorded. Results: There were no main effects on any of the outcome measures. In heavier drinkers, viewing alcohol promoting advertisements increased positive implicit attitudes (standardised beta = .15...

English language and culture cues found in advertisements in selected print publications for deaf and hard of hearing people

McAllister, Cindy Kay
Fonte: Rochester Instituto de Tecnologia Publicador: Rochester Instituto de Tecnologia
Tipo: Tese de Doutorado
EN_US
Relevância na Pesquisa
37.2%
hard This research investigated advertisements in Deaf Life and Deaf Rochester News use of written English and culture cues to communicate to deaf and hard of hearing (DHH) audiences. DHH audiences have indicated that seeing more DHH actors and sign language in advertisements will increase their response to the advertisements. English and characteristics of culture were analyzed to determine the extent of understandable English and appropriate culture cues for DHH audiences. Deaf Life did not use understandable English and appropriate culture cues to a high extent. Deaf Rochester News did use understandable English, but did not use appropriate culture cues to a high extent. These results indicate a change is needed to increase effective advertising to DHH audiences.

The presumed reader in car advertisements published in Teresina's printed newspapers, from 1950 to 2002; El lector presumido en los anuncios de coches difundidos en los periódicos de Teresina (PI) desde 1950 hasta 2002; O leitor presumido nos anúncios de carros veiculados em jornais impressos de Teresina (PI) de 1950 a 2002

Alves Filho, Francisco; UFPI - Piauí - Brasil; de Sá, Samarina Soares; UFPI - PIAUÍ - BRASIL
Fonte: Programa de Pós-Graduação em Linguística - UFSC Publicador: Programa de Pós-Graduação em Linguística - UFSC
Tipo: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion; ; ; ; ; avaliado por pares; Pesquisa documental, Pesquisa histórica Formato: application/pdf
Publicado em 14/08/2015 POR
Relevância na Pesquisa
36.94%
This article aims to present how the image of the presumed reader has been built in the printed newspapers of the city of Teresina (Piaui State, Brazil), with them being the following: O Piauí, Folha da Manhã, O Dia, and Diário do Povo. In order to do so, we have researched the bibliography referent to the studies of authors such as Charles Bazerman (2011), Carolyn Miller (2009 [1984]), and Amy Devitt (2004), representatives of Gender Rhetorical Studies. Besides these, we have consulted Bakhtin's assumptions for studying genre, mainly extracted from Marxism and the Philosophy of Language, and Aesthetics of Verbal Creation, as well as Brazilian authors related to the study of discursive genres, such as Fiorin (2008), Marcuschi (2008), and Faraco (2009). With the research, we could confirm that the advertisements actually build social-historic blocks capable of mirroring the values of a society, but also capable of contributing directly for determined values to be restored or forgotten.; Este artículo tiene como objetivo demostrar cómo el lector presumido fue construido en los periódicos de Teresina (PI), que son: O Piauí, Folha da Manhã, O Dia y Diário do Povo. Para lograr este objetivo, se recurrió a la bibliografía de los estudios realizados por los autores representantes de los Estudios Retóricos de Géneros...

Padronização, rearticulação e mudança em anúncios escolares; Standardization, rearticulation and changes in school advertisements; Estandarización, rearticulación y cambio en anuncios escolares

Nobre, Kennedy Cabral; Universidade da Integração Internacional da Lusofonia Afro-Brasileira
Fonte: Programa de Pós-Graduação em Linguística - UFSC Publicador: Programa de Pós-Graduação em Linguística - UFSC
Tipo: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion; ; ; ; ; avaliado por pares; Formato: application/pdf
Publicado em 11/09/2015 POR
Relevância na Pesquisa
36.94%
http://dx.doi.org/10.5007/1984-8412.2015v12n3p740Respaldados pelos pressupostos teóricos da Análise Crítica do Discurso (FAIRCLOUGH, 1992 [2001a], 2003), conforme a qual a relação entre textos e práticas discursivas/sociais é dialética, objetivamos caracterizar um conjunto de anúncios escolares quanto aos seus significados acionais (gênero), representacionais (discurso) e identificacionais (estilo), estabelecendo um padrão sócio-historicamente convencionado de produção para esses textos publicitários. Realizada essa caracterização, discutiremos como, no decurso de uma luta hegemônica, as instituições escolares rearticulam continuamente o padrão paradigmático dos anúncios para deter temporariamente o poder e a hegemonia econômica frente às instituições concorrentes. Por fim, este trabalho mostra-se relevante uma vez que ajuda a compreender a pressuposta dialética entre textos e práticas.; Based on theoretical assumptions of the Critical Discourse Analysis (FAIRCLOUGH, 1992 [2001a], 2003), according to which the relationship between texts and discursive/social practices is dialectic, we aimed to characterize a set of school advertisements as per their types of meaning: action (gender), representation (speech)...

Adequacy of pharmacological information provided in pharmaceutical drug advertisements in African medical journals

Oshikoya,Kazeem A.; Senbanjo,Idowu O.; Soipe,Ayo
Fonte: Pharmacy Practice (Internet) Publicador: Pharmacy Practice (Internet)
Tipo: info:eu-repo/semantics/article; journal article; info:eu-repo/semantics/publishedVersion Formato: text/html; application/pdf
Publicado em 01/06/2009 ENG
Relevância na Pesquisa
37.27%
Pharmaceutical advertisement of drugs is a means of advocating drug use and their selling but not a substitute for drug formulary to guide physicians in safe prescribing. Objectives: To evaluate drug advertisements in Nigerian and other African medical journals for their adequacy of pharmacological information. Methods: Twenty four issues from each of West African Journal of Medicine (WAJM), East African Medical Journal (EAMJ), South African Medical Journal (SAMJ), Nigerian Medical Practitioner (NMP), Nigerian Quarterly Journal of Hospital Medicine (NQJHM) and Nigerian Postgraduate Medical Journal (NPMJ) were reviewed. While EAMJ, SAMJ and NMP are published monthly, the WAJM, NQJHM and NPMJ are published quarterly. The monthly journals were reviewed between January 2005 and December 2006, and the quarterly journals between January 2001 and December 2006. The drug information with regards to brand/non-proprietary name, pharmacological data, clinical information, pharmaceutical information and legal aspects was evaluated as per World Health Organisation (WHO) criteria. Counts in all categories were collated for each advertiser. Results: Forty one pharmaceutical companies made 192 advertisements. 112 (58.3%) of these advertisements were made in the African medical journals. Pfizer (20.3%) and Swipha (12.5%) topped the list of the advertising companies. Four (2.1%) adverts mentioned generic names only...

Just One Click: A Content Analysis of Advertisements on Teen Web Sites

Santos,Maria do Carmo
Fonte: Centro Hospitalar do Porto Publicador: Centro Hospitalar do Porto
Tipo: Artigo de Revista Científica Formato: text/html
Publicado em 01/07/2012 PT
Relevância na Pesquisa
27.37%
Purpose: The current study provides a comprehensive analysis of the content of advertisements on Websites targeted at adolescents, with a particular focus on the female beauty ideal. Methods: Advertisements (N_631) from 14 Websites popular with adolescents were analyzed with respect to product advertised, characteristics of people presented, and emphasis on appearance and the thin beauty ideal. Results: Although a wide variety of products were featured, advertisements for cosmetics and beauty products were the most frequent. Further, many of the products advertised (e.g., dating services, weight loss products, gambling games) might be considered inappropriate for the intended audience (i.e., teenagers) of the Web site. People who were a part of advertisements were generally female, young, thin, and attractive. Advertisements for games, weight loss products, and cosmetic and beauty products strongly focused on appearance and laid emphasis on the thin ideal. Conclusions: Like advertisements in mainstream media, advertising on the Internet perpetuates the stereotypical ideal of feminine beauty. Adolescents using the Internet are likely to be exposed to numerous advertisements that reinforce the importance of beauty and thinness, which could have a detrimental impact on how they feel about their bodies

Foreign advertisements for doctors in the SAMJ 2006 - 2010

Dambisya,Yoswa M; Mamabolo,Malema H
Fonte: SAMJ: South African Medical Journal Publicador: SAMJ: South African Medical Journal
Tipo: Artigo de Revista Científica Formato: text/html
Publicado em 01/08/2012 EN
Relevância na Pesquisa
27.37%
BACKGROUND: There is much concern about the migration of health professionals from developing countries, and the contribution of active recruitment to the phenomenon. One active recruitment strategy is advertisements in professional journals and other media. OBJECTIVE: To establish the trends in foreign advertisements for doctors placed in the South African Medical Journal (SAMJ) from January 2006 to December 2010. METHODS: A retrospective review was conducted of 60 issues of the SAMJ published in the preview years. Printed journals were scanned for foreign advertisements. The findings were compared with a review of 2000 - 2004 in the same journal. RESULTS: There were 1 176 foreign advertisements placed in the SAMJ in the review period, reducing from 355 in 2006 to 121 in 2010. The countries placing the most advertisements were Australia (n=428, 36.4%), Canada (n=286, 24.3%), New Zealand (n=191, 16.2%) and the UK (n=108, 9.2%). Compared with the earlier findings, there was a reduction in advertisements for the top countries, excepting Australia. The top 4 countries remained the same for the 2 review periods, but the order changed, with Australia superseding the UK. CONCLUSION: The number of foreign advertisements placed in the SAMJ declined over the period under review...